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Chicago, IL Spring/Summer 2010 Agency Overview
Create a story worth telling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I. Insights II. Implications III. Approach IV. Results V. Inside
Insights:  Past ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Madison Avenue executives ruled the world Fix bullets Needs stock images of Ad exec – Mad Men PR -
Insights:  Present ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology innovators giving immediate access to anyone
Insights:  Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Anybody can be a media mogul
I. Insights II. Implications III. Approach IV. Results V. Inside
Implications
Implications:  Our Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sheffield’s offices in Chicago’s Western suburbs; our home to creativity.
Implications:  Modern Agency floor plan  Video Production Studio Account Teams Graphic Design Studio Message and Story Development Content Creation Creative and Strategic Direction
I. Insights II. Implications III. Approach IV. Results V. Inside
Approach:  Engagement Model Message Development Message Guidelines Content Development Content Distribution Narrative Flow Narrative Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Employee comms PR/media relations Brand engagement Event marketing Lead generation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Approach:  Why and When to Use Us Sheffield’s Managing Director and Founder takes a lead role in client engagement
I. Insights II. Implications III. Approach IV. Results V. Inside
Stories we've told
Vertical lead generation:  iDirect The Story Leader in satellite communications sees an opportunity to bring broadband to the maritime market, requiring a major content marketing program targeted to tell this industry how affordability and speed are now possible. Advertorials Information graphics Maritime vertical video series
Webinar Series:  Zebra Technologies The Story An established manufacturer of printers needs to arm its channel partners with sales tools that can effectively educate and inform their end customers about why mobile printing technology is the best way to keep up with demands of their supply chain.   Information graphics Webinar presentations
Thought Leadership:  CGN & Associates Case study template The Story Global consultancy launches a brand extension targeted at educating equipment manufacturers on collaborating more with suppliers. They need to publish content that builds credibility and sparks a dialogue with OEMs and their supply chain. White paper template
I. Insights II. Implications III. Approach IV. Results V. Inside
Inside:  Core Team Joe McCormack Managing Director/Founder John Severance Senior Director/Partner Charley Thornton Account Manager Joe Cleveland Account Manager Matt Cornelison Video Production Manager
Inside:  Tour
630.310.5190 phone 630.310.5195 fax 1311 Butterfield Road, Suite 300 Downers Grove, IL 60515 www.sheffieldcompany.com Contact

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Sheffield Overview 2010

  • 1. Chicago, IL Spring/Summer 2010 Agency Overview
  • 2.
  • 3. I. Insights II. Implications III. Approach IV. Results V. Inside
  • 4.
  • 5.
  • 6.
  • 7. I. Insights II. Implications III. Approach IV. Results V. Inside
  • 9.
  • 10. Implications: Modern Agency floor plan Video Production Studio Account Teams Graphic Design Studio Message and Story Development Content Creation Creative and Strategic Direction
  • 11. I. Insights II. Implications III. Approach IV. Results V. Inside
  • 12.
  • 13.
  • 14. I. Insights II. Implications III. Approach IV. Results V. Inside
  • 16. Vertical lead generation: iDirect The Story Leader in satellite communications sees an opportunity to bring broadband to the maritime market, requiring a major content marketing program targeted to tell this industry how affordability and speed are now possible. Advertorials Information graphics Maritime vertical video series
  • 17. Webinar Series: Zebra Technologies The Story An established manufacturer of printers needs to arm its channel partners with sales tools that can effectively educate and inform their end customers about why mobile printing technology is the best way to keep up with demands of their supply chain. Information graphics Webinar presentations
  • 18. Thought Leadership: CGN & Associates Case study template The Story Global consultancy launches a brand extension targeted at educating equipment manufacturers on collaborating more with suppliers. They need to publish content that builds credibility and sparks a dialogue with OEMs and their supply chain. White paper template
  • 19. I. Insights II. Implications III. Approach IV. Results V. Inside
  • 20. Inside: Core Team Joe McCormack Managing Director/Founder John Severance Senior Director/Partner Charley Thornton Account Manager Joe Cleveland Account Manager Matt Cornelison Video Production Manager
  • 22. 630.310.5190 phone 630.310.5195 fax 1311 Butterfield Road, Suite 300 Downers Grove, IL 60515 www.sheffieldcompany.com Contact