This the Questionnaire for the help of Marketing Reserach Students on Celebrity Brand Endorsement. Just a Sample

1. Marketing Research Brand Endorsement
Questionnaire
1. Name: _________________________________( optional )
St id:___________________________________
Email address : _________________________ ( optional )
Gender:
• Male
• Female
Age:
• 13-19
• 20-30
• 30-40
• 40-50
• 50 and Above
2. What makes you notice a brand?
• Quality
• Advert
• Endorsing celebrity
• Price
• Other
3. Do you believe products specifically advertised by the celebrities are of good quality?
• Yes
• No
• 50%
• Not sure
4. Would you buy a brand if your favorite celebrity is endorsing it?
• Strongly disagree
• Disagree
• Neutral
• Agree
• Strongly agree
5. Will you stop buying a brand if your favourite celebrity endorsing it got involved in a
scandal?
• Strongly disagree
• Disagree
• Neutral
• Agree
• Strongly agree
6. Would you buy a brand if your favourite celebrity is endorsing it?
• Strongly disagree
• Disagree
• Neutral
• Agree
• Strongly agree

2. Marketing Research Brand Endorsement
7. Does your favourite celebrity give a positive image to the endorsed brand?
• Strongly disagree
• Disagree
• Neutral
• Agree
• Strongly agree
11. Does the presence of celebrities like Shahrukh Khan, Amitabh
Bachan or Aishwariya Rai in an advertisement encourages you to purchase the product or service?
Yes •
No •
Not sure •
12. Do you believe the celebrities also use those products which they themselves endorse?
Yes •
No •
Not sure •
13. What type of celebrity endorsement persuades you personally to purchase products?
• Film star
• Famous personalities
• Cricketer
• Politician
16. Does celebrity endorsement help in brand promotion?
Yes •
No •
Not sure •
17. What means of advertisements persuades you the most to purchase a product?
• Television
• Radio
• Newspaper
• Magazines
• Internet