This document discusses the many facets of content strategy. It begins by introducing Sarah O'Keefe, the founder of Scriptorium Publishing and co-author of Content Strategy 101. The document defines content strategy as supporting business goals using information and information products. It notes that the discipline of content strategy is still evolving. The document then presents Maslow's hierarchy of needs and adapts it as a hierarchy of content needs with the goal of content being useful, accurate, appropriate, and connecting users. It discusses the concept of minimum viable content and ensuring content meets regulatory requirements and business goals while being accurate, concise, complete, and delivered in the needed formats and languages on time. The document stresses the importance of understanding all facets of