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8 reasons
why customer leads are out
and contacts are in
sagecrm.com
1
sagecrm.com

Leads are
often
cold
Contacts are warm

sagecrm.com
2
sagecrm.com

Leads are
generated
and
prequalified
Contacts
are nurtured

sagecrm.com
3
sagecrm.com

Leads are
short-term
in focus
Contacts require a long-term view

sagecrm.com
4
sagecrm.com

Lead
generation
is often
sporadic
The nurturing of contacts is on-going

sagecrm.com
5
sagecrm.com

The objective
of a lead is a
meeting
The objective of
a contact is to
build a relationship
sagecrm.com
6
sagecrm.com

Leads are
found in
many places
Contacts live
in a CRM tool

sagecrm.com
7
sagecrm.com

Leads go
stale
Contacts last
forever

sagecrm.com
8
sagecrm.com

Leads
require a
campaign
Contacts
require a
conversation

sagecrm.com
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for Effective Selling’
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8 reasons why customer leads are out and contacts are in