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Picturing      Prof. dr. Lorenzo Cantoni
                     Dr. Isabella Rega
                     Sara Vannini
the Meanings         NewMinE Lab
                     Università della Svizzera
     of Community
                     italiana,
Multimedia Centres   Lugano, Switzerland
Community Multimedia Centres
are community-based facilities offering
both community radio broadcasting

and telecentre services.


                           (UNESCO, 2000)
Sample
What do CMCs mean to...?
•   Initiating Agencies
•   Staff
•   Users of CMCs
•   Users of Community Radio/Non-Users
241 semi-structured interviews
361 photos
361 photos
       staff
       users whole CMC
Photo   elicitation
1. Take a picture of something that
   you like of this place.

Photo elicitation
1. Take a picture of something that
   you like of this place.
2. Take a picture of something that
Photo elicitation
   you don’t like/that could be
   improved of this place.
1. Take a picture of something that
   you like of this place.
2. Take a picture of something that
Photo elicitation
   you don’t like/that could be
   improved of this place.
3. Take a picture of what this place
   represents to you.
TC,
Radio,
CMC
What they LIKE
                        all (102)   staff (49)        users (53)
                84.9%



59.8%
                                       55.1%



        32.7%                  30.4%



                                               7.5%           8.8% 10.2% 7.5%


   Telecentre                          Radio                       CMC
What they LIKE
                 all (102)     Males (65)        Females (37)

              62.2%
59.8% 58.5%




                                     35.4%
                             30.4%

                                             21.6%
                                                                       13.5%
                                                        8.8%
                                                                6.2%


   Telecentre                        Radio                      CMC
What they LIKE
All        TC     RC        CMC
Staff      RC     TC        CMC
Users      TC
Males      TC     RC
Females    TC     RC        CMC
Staff M.   RC     TC
Staff F.   RC     TC        CMC
What they DON'T like
                     all (93)     staff (47)   user (46)

                                                                           69.6%

                                                           58.1%

                                                                   46.8%

32.3% 34.0% 30.4%

                                   19.1%
                           9.7%
                                           0.0%

       TC                            RC                            CMC
What they DON'T like
                    all (93)     Males (59)      Females (34)

                                                                  61.0%
                                                          58.1%
                                                                          51.4%

                40.0%
32.3%
        27.1%


                               9.7% 11.9%
                                              5.7%


         TC                           RC                          CMC
What they DON’T LIKE
All        CMC    TC
Staff      CMC    TC    RC
Users      CMC    TC
Males      CMC    TC    RC
Females    CMC    TC
TC,
Radio,
CMC


WCM
pillars
WCM
Pillar   1:   Services
Pillar   2:   Facilities & Tools
Pillar   3:   People Managing
Pillar   4:   People Using


                      (Cantoni   & Tardini, 2006)
«I can use and develop the skills that the trainers teach me.»

P1                                                  Cuamba User 9 Photo 1
«In our centre we have only the fotocopy machine, and I would like it to

P1   improve, so to have all the activities of a full telecentre»
                                                Ilha de Moçambique Staff 5 Photo 2
«I don’t like it because one day it can fall down on us, because it is broken,

P2   so i don’t like it»
                                                             Chitima Staff 1 Photo 2
«This (photocopy) machine stopped working two weeks ago and it is not

P2   working well. According to the technicians, we have to change some
     pieces.»
                                                           Chiure Staff 1 Photo 2
«This is my place in the telecentre, there I am next to the computer, my

P3   office is the place that I like the most.»
                                                              Dondo Staff 5 Photo 1
«I came to learn computers, this is what is important, and they are teaching

P3   us very well.»
                                                           Chokwe User 7 Photo 1
«It represents the study centre in the community radio of Chiure. It is
     where young people learn information technologies (…) futhermore, they

P4   have other activities of interest for the young people and for the community
     in general.»
                                                           Chiure Utente 2 Photo 1
What they LIKE
                   all (102)      staff (49)    users (53)

                               39.6%
                                                                     37.7%
33.3%     34.0%
     32.7%                                                   32.4%
                  30.4%                        30.6%
                                                                 26.5%

                      20.4%
                                        16.7%



                                                   3.8%


    Services      Tools&Facilities      People Managing          Users
What they LIKE
                 all (102)    Males (65)   Females (37)
    36.9%
                             35.1%
33.3%                                                  32.4% 32.3%32.4%
                 30.4%
         27.0%       27.7%


                                         16.9%
                                     16.7%   16.2%




   Services       Tools&Facilities   People Managing        Users
What they LIKE
All     P1    P4    P2     P3
Staff   P1    P3    P4     P2
Users   P2    P4    P1
Males   P1    P4    P2     P3
Fem.    P2    P4    P1     P3

Users   P1    P4    P2
M.
Users F. P2   P4    P1
What they DON'T LIKE - Interviews (#93)
               89.2%




10.8%
                                   3.2%         2.2%

Services   Tools&Facilities   People Managing   Users
Tools & Facilities
                         All   Staff   Users

                     88.4%

74.7%

         60.0%


                                                   40.0%

                                        25.3%

                                                               11.6%


        Facilities                              Technologies
What they DON’T LIKE
All       P2   P1
Staff     P2   P1
Users     P2
• Shed light on dark spots;
• Shed light on dark spots;
• Concrete questions are better than
  metaphorical ones;
• Shed light on dark spots;
• Concrete questions are better than
  metaphorical ones;
• General guidelines for Improvement
  Actions;
• Shed light on dark spots;
• Concrete questions are better than
  metaphorical ones;
• General guidelines for Improvement
  Actions;
• Replicability;
• Shed light on dark spots;
• Concrete questions are better than
  metaphorical ones;
• General guidelines for Improvement
  Actions;
• Replicability;
• Ice-breaking method.
Thank You!
www.react-project.ch

  www.newmine.org

lorenzo.cantoni@usi.ch
  isabella.rega@usi.ch
   sara.vannini@usi.ch

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ICTD2012 Open Session on Photo Elicitation - part 2

  • 1. Picturing Prof. dr. Lorenzo Cantoni Dr. Isabella Rega Sara Vannini the Meanings NewMinE Lab Università della Svizzera of Community italiana, Multimedia Centres Lugano, Switzerland
  • 2. Community Multimedia Centres are community-based facilities offering both community radio broadcasting and telecentre services. (UNESCO, 2000)
  • 4. What do CMCs mean to...? • Initiating Agencies • Staff • Users of CMCs • Users of Community Radio/Non-Users
  • 6. 361 photos staff users whole CMC
  • 7. Photo elicitation
  • 8. 1. Take a picture of something that you like of this place. Photo elicitation
  • 9. 1. Take a picture of something that you like of this place. 2. Take a picture of something that Photo elicitation you don’t like/that could be improved of this place.
  • 10. 1. Take a picture of something that you like of this place. 2. Take a picture of something that Photo elicitation you don’t like/that could be improved of this place. 3. Take a picture of what this place represents to you.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16. What they LIKE all (102) staff (49) users (53) 84.9% 59.8% 55.1% 32.7% 30.4% 7.5% 8.8% 10.2% 7.5% Telecentre Radio CMC
  • 17. What they LIKE all (102) Males (65) Females (37) 62.2% 59.8% 58.5% 35.4% 30.4% 21.6% 13.5% 8.8% 6.2% Telecentre Radio CMC
  • 18. What they LIKE All TC RC CMC Staff RC TC CMC Users TC Males TC RC Females TC RC CMC Staff M. RC TC Staff F. RC TC CMC
  • 19. What they DON'T like all (93) staff (47) user (46) 69.6% 58.1% 46.8% 32.3% 34.0% 30.4% 19.1% 9.7% 0.0% TC RC CMC
  • 20. What they DON'T like all (93) Males (59) Females (34) 61.0% 58.1% 51.4% 40.0% 32.3% 27.1% 9.7% 11.9% 5.7% TC RC CMC
  • 21. What they DON’T LIKE All CMC TC Staff CMC TC RC Users CMC TC Males CMC TC RC Females CMC TC
  • 23. WCM Pillar 1: Services Pillar 2: Facilities & Tools Pillar 3: People Managing Pillar 4: People Using (Cantoni & Tardini, 2006)
  • 24. «I can use and develop the skills that the trainers teach me.» P1 Cuamba User 9 Photo 1
  • 25. «In our centre we have only the fotocopy machine, and I would like it to P1 improve, so to have all the activities of a full telecentre» Ilha de Moçambique Staff 5 Photo 2
  • 26. «I don’t like it because one day it can fall down on us, because it is broken, P2 so i don’t like it» Chitima Staff 1 Photo 2
  • 27. «This (photocopy) machine stopped working two weeks ago and it is not P2 working well. According to the technicians, we have to change some pieces.» Chiure Staff 1 Photo 2
  • 28. «This is my place in the telecentre, there I am next to the computer, my P3 office is the place that I like the most.» Dondo Staff 5 Photo 1
  • 29. «I came to learn computers, this is what is important, and they are teaching P3 us very well.» Chokwe User 7 Photo 1
  • 30. «It represents the study centre in the community radio of Chiure. It is where young people learn information technologies (…) futhermore, they P4 have other activities of interest for the young people and for the community in general.» Chiure Utente 2 Photo 1
  • 31. What they LIKE all (102) staff (49) users (53) 39.6% 37.7% 33.3% 34.0% 32.7% 32.4% 30.4% 30.6% 26.5% 20.4% 16.7% 3.8% Services Tools&Facilities People Managing Users
  • 32. What they LIKE all (102) Males (65) Females (37) 36.9% 35.1% 33.3% 32.4% 32.3%32.4% 30.4% 27.0% 27.7% 16.9% 16.7% 16.2% Services Tools&Facilities People Managing Users
  • 33. What they LIKE All P1 P4 P2 P3 Staff P1 P3 P4 P2 Users P2 P4 P1 Males P1 P4 P2 P3 Fem. P2 P4 P1 P3 Users P1 P4 P2 M. Users F. P2 P4 P1
  • 34. What they DON'T LIKE - Interviews (#93) 89.2% 10.8% 3.2% 2.2% Services Tools&Facilities People Managing Users
  • 35. Tools & Facilities All Staff Users 88.4% 74.7% 60.0% 40.0% 25.3% 11.6% Facilities Technologies
  • 36. What they DON’T LIKE All P2 P1 Staff P2 P1 Users P2
  • 37. • Shed light on dark spots;
  • 38. • Shed light on dark spots; • Concrete questions are better than metaphorical ones;
  • 39. • Shed light on dark spots; • Concrete questions are better than metaphorical ones; • General guidelines for Improvement Actions;
  • 40. • Shed light on dark spots; • Concrete questions are better than metaphorical ones; • General guidelines for Improvement Actions; • Replicability;
  • 41. • Shed light on dark spots; • Concrete questions are better than metaphorical ones; • General guidelines for Improvement Actions; • Replicability; • Ice-breaking method.
  • 42. Thank You! www.react-project.ch www.newmine.org lorenzo.cantoni@usi.ch isabella.rega@usi.ch sara.vannini@usi.ch