2. Index Introduction Why Guerrilla? Current Guerrilla trends Case Studies Conclusion Work citied
3. Introduction Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination.[1] Typically, guerrilla marketing campaigns are: Unexpected Unconventional Potentially interactive
4. Why Guerrilla? The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer.[2] Ad Clutter Results may vary, but are unlimited Reaches consumers on a smaller scale, but with a higher impact.