Claire Kerr, Director of Digital Philanthropy, Artez Interactive

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Mobile Fundraising: What's Hot, What's Not and What's on The Horizon We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.

Tecnologia Negócios

Mobile Fundraising:
What’s hot, what’s not, what’s new!

@snotforprofit www.artez.com
http://www.slideshare.net/clairekerr

What do we mean by mobile?

What do we mean by “smartphone”?

Smartphones sales now surpass
computer sales globally.

You know
this …

What about Canada?
Smartphone penetration
is reaching 50%

• Education
• Service delivery
• Advocacy

4% of mobile users have
donated by text in Canada

47% of text donors were
prompted by TV

Mobilegiving.ca

Trends for Mobile Channels

24 % decrease in the number
of organizations with active
text-to-give programs

27% increase in the use of
mobile websites …

1 in 5 visitors to a
mobile-optimized small
business site make an
immediate call to that
business.

The visible mobile channel
10% of traffic to Canadian
fundraising & donation pages
is from mobile devices…

Mobile web transactions

2.15% of donors
via mobile web

Case study – Event fundraising
in Canada
10-17% of event
participants logging in on a
mobile device…

Event participants who used a mobile app
for fundraising raised 115% more
than non-mobile participants

&
Participants who use mobile web & mobile
apps raise 150% more.

Remember…

Mobile web transactions

2.15% of donors
via mobile web

In peer-to-peer events & campaigns
across our Canadian platform ...

3 - 7% of donations
are made through mobile devices

What are you telling your
mobile supporters?

Social login
through mobile
enabled social
networking
credentials!

77% of social media
users prefer social login
to traditional
registration.

Mobile ad
marketing …

You’re already expanding into digital ad buy…

Where do your supporters
spend their time …?

Time spent on the internet: 26%
Advertising budget on internet: 22%

Time spent on mobile devices: 10%
Advertising budget on mobile: 1%

Don’t forget the unavoidable
intersection of social & mobile

Of the over 600 million
people on Facebook, more
than half access it through
a mobile device!

In events & fundraising campaigns
across our Canadian platform ...

15-18% of donations
are referred from Facebook

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1. Mobile Fundraising: What’s hot, what’s not, what’s new!

2. @snotforprofit www.artez.com http://www.slideshare.net/clairekerr

3. Still think “mobile” is a buzz word?

5. What do we mean by mobile? What do we mean by “smartphone”?

6. Smartphones are special …

8. Smartphones sales now surpass computer sales globally. You know this …

9. What about Canada? Smartphone penetration is reaching 50%

10.

11. Tablets … They're mobile too!

12. • Education • Service delivery • Advocacy

13. I can haz cash

14. Text-to-give

15. 4% of mobile users have donated by text in Canada 47% of text donors were prompted by TV Mobilegiving.ca

16. Trends for Mobile Channels 24 % decrease in the number of organizations with active text-to-give programs 27% increase in the use of mobile websites …

17. Mobile Web

18. Mobile web

19. Mobile web

20. 1 in 5 visitors to a mobile-optimized small business site make an immediate call to that business.

21. Traffic eCommerce 10% 8% Mobile is ….

22. The visible mobile channel 10% of traffic to Canadian fundraising & donation pages is from mobile devices…

23. Mobile web transactions 2.15% of donors via mobile web

24. Peeking at your own statistics?

25. Mobile applications

26.

27.

28. Push Notifications

29.

30.

31. Mobile apps for fundraising

32. Case study – Event fundraising in Canada 10-17% of event participants logging in on a mobile device…

33. Event participants who used a mobile app for fundraising raised 115% more than non-mobile participants

34. Mobile web pages for events

35. & Participants who use mobile web & mobile apps raise 150% more.

36. Remember… Mobile web transactions 2.15% of donors via mobile web

37. In peer-to-peer events & campaigns across our Canadian platform ... 3 - 7% of donations are made through mobile devices

38. Why?

39. What’s Trending?

40. Epic Mobile Messaging

41. What are you telling your mobile supporters?

42. Mobile Payment Expansion

43. Canadian friendly options!

44. Your New Offsite Toolkits

45. Social login through mobile enabled social networking credentials!

46. 77% of social media users prefer social login to traditional registration.

47. Corporate Partnerships in Mobile Spaces

48. Mobile ad marketing … You’re already expanding into digital ad buy…

49. Where do your supporters spend their time …? Time spent on the internet: 26% Advertising budget on internet: 22% Time spent on mobile devices: 10% Advertising budget on mobile: 1%

50. Gamification trends on the rise

51. QR code expansion

52. Pennies for Life

53. Your mobile optimized platforms

54. Mobile optimized platforms

55. Don’t forget the unavoidable intersection of social & mobile Of the over 600 million people on Facebook, more than half access it through a mobile device!

56. In events & fundraising campaigns across our Canadian platform ... 15-18% of donations are referred from Facebook

57. Google GoMo

58. Who am I spying on?

59. @snotforprofit www.artez.com http://www.slideshare.net/clairekerr

Notas do Editor

http://mobilegivingforum.ca/presentations/Consumer%20and%20Text%20Stats%20-%20Mobile%20Giving%20Forum%20May%203,%202012%20-%20David%20Farnes.pdf
http://mobilegivingforum.ca/presentations/Consumer%20and%20Text%20Stats%20-%20Mobile%20Giving%20Forum%20May%203,%202012%20-%20David%20Farnes.pdf
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http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/Mobile is 10% of global trafficMobile commerce is 8% of American eCommerce
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ReThink Breast Cancer
Tate Museum – Race Against Time
Beardathon.ca mobile personal pages
Artez.com
Canadian Breast Cancer Foundation
Square
http://mobilesyrup.com/2012/03/15/paypal-here-launches-in-canada-brings-mobile-payments-to-the-forefront/
Charities Are Ditching Clipbo
http://www.janrain.com/press-releases/research-reveals-consumers-increasingly-interested-social-login
http://allthingsd.com/20120530/mary-meeker-explains-the-mobile-monetization-challenge/?mod=obinsiteUSA - Kleiner Perkins Caufield & Byers
http://www.rom.on.ca/dinos/
http://robinhoodnyc.tumblr.com
Artez.com
Google.com/gomo

Claire Kerr, Director of Digital Philanthropy, Artez Interactive

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