2. Introduction
Without keyboard
Finger-based tablets like
iPads provide a bridge between
desktops and laptops and
between laptops and mobile
phones, in the world of business,
training, and education, and
provide multi-points access for
the millennial generation.
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3. Needs
Root Problem for the Rise of Tablets
iPads in Education
http://www.apple.com/education/ipad/
Tablet in Business
http://www.apple.com/ipad/business/
You might watch a video
http://www.apple.com/ipad/videos/ - tv-ads-alive
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4. Research
The organization: Apple
Findings
Lead Thinker
Cohttp://www.google.com/#nvincing Strategy
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5. Development
Encountered Problems were encountered in the
development process for your innovation
Hardware (Over-Heating, Battery Life)
Software (Wi-Fi)
The intended audience for your innovation
Government
Business Organizations
Educational Institutions
Existing and New Apple Owners
Learners of all Ages
Worldwide
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6. Commercialization
The production, manufacturing
Packaging
Marketing and Distribution of iPads.
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7. Market Share
Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016
Tablets OS 2012 Market Share 2016 Market Share CAGR 2012-2016
iOS 53.8% 49.7% 20.9%
Androids 42.7% 39.7% 21.0%
Windows 2.9% 10.3% 69.2%
Other 0.6% 0.3% 7.7%
Grand Total 100% 100% 23.3%
Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016
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8. Future Trends
Functionality in Education
Mobile Learning
The Next Generation
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Notas do Editor
Tablet technologies stem from the need of a technology for representation, communication, planning, and coordination, in businesses and government (García, Quesada-Arencibia, Candela, Carrasco, & González, 2012) to bridge the gap between desktops and laptops, and between laptops and mobile phones (Kolakowski, 2012), for anywhere and anytime productivity, and provide suitable computing systems for information systems technologies. The augmented connections to markets and organizations permit training and learning, using virtualization and hosting technologies (Rine, 2003). The user-friendly and portable natures of tablets encourage users to purchase applications (apps) to enhance user quality and experience. Publishers seek to produce high quality reading content in formats that appeal to traditional advertisers. In addition, Bring Your Own Device (BOYD) program, allows employees to bring their personal device to workplace contributes to the diffusion of tablets. Moreover, the push for products diversification and gain for market shares of companies such as Samsung, Motorola, and other Android tablet makers continue to increase the diffusion of tablets as each company strive to perfect its competitive advantage. Apple, with its iPad tablets, increases its market share (Kolakowski, 2012) to rank almost neck to neck with Samsung. Tablets are the new way of interacting with anything and unlocking data and accessing function in every environment.
To bridge the gap between laptops and iPhones and laptops, the Apple co-founder, a thinker, inventor, and innovator Steve Jobs introduced iPad, in 2010, only to die a year later. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
From the development phase, Apple encountered some hardware and technological problems such as weak Wi-Fi, overheating, and low battery. These problems would lead to the introduction of iPad2 and later on mini-iPads. Existing and new customers Apple owners, government, business organizations, scholars, educational institutions, learners of all ages constitute the target market
Any one who owns iPads would testify that Apple has a sense of packaging, marketing, and distribution. Apple adopts a push-pull marketing strategy of iPads to enable the company to lead over Samsung, Motorola, Toshiba, Lenovo, and Acer. The iPad has set the standards for other devices, which the competitors manufacture (Fredette, 2012). Graziano (2012) provided data for the market share of the various competitors (table 1).
