1. http://www.flickr.com/photos/beija-flor/12341693/!
The New Social Learning!
Marcia Conner, Partner with Altimeter Group!

2. marcia@marciaconner.com"
www.marciaconner.com"
twitter.com/marciamarcia!
© 2010 Marcia Conner. Some Rights Reserved.!

3. Agenda!
‣ My Point of View!
‣ Inward vs Outward!
‣ Change in Market Conditions!
‣ Role in Organization Strategy!
‣ Why Learning!
‣ Which Technologies!
© 2010 Marcia Conner. Some Rights Reserved.!

4. http://www.flickr.com/photos/dharmasphere/126843678/!
Social media has the power to transform organizations into ecosystems where
people produce more energy than they consume. !

5. Point of View!
Business today requires individuals and
organizations to quickly transform their
strategy to work with, talk about, and act
on what is known and what needs to be
learned to move forward & grow.!
© 2010 Marcia Conner. Some Rights Reserved.!

6. But it’s all about
marketing!
But it’s only
for teenagers!
© 2010 Marcia Conner. Some Rights Reserved.!

7. DEMOGRAPHICS! MASHUPS!
Age! Roles!
Moving Forward!
Generation! Technologies!
Lifestyle! Content!
SAVVY! CONNECTION!
Consumer! Confident!
Technology! Evolving!
Content! Organic!
http://www.flickr.com/photos/eole/380316678/!
© 2010 Marcia Conner. Some Rights Reserved.!

8. What if, suddenly, in an evolutionary sense, we
evolved a super new nervous system to upgrade
our collective social organisms? [What if] we got
strategic and began to form cooperative alliances,
employing advanced networked computer"tools
and methods to develop and apply new
collective"knowledge?!
Douglas Englebart, circa 1950!

9. From Product-Centric to
Relationship-Centric!
From G
Cloud- lobal Reach
based to
Acces
s!
© 2010 Marcia Conner. Some Rights Reserved.! http://www.flickr.com/photos/fdecomite/4282217496/!

10. …it’s all about
learning"
and potential.!
© 2010 Altimeter Group

11. What about Technology?!
© 2010 Marcia Conner. Some Rights Reserved.!

12. Market Anomalies!
Everyone thinks they know what learning is. Few can articulate it.!
Learning paradigm remained unchanged for past 500 years, until now.!
Learning is a process, not an event.!
eLearning term widely adopted, but everyone has a different definition.!
Learning Management Systems can’t manage learning!
Most executives want “training” to go away.!
© 2010 Marcia Conner. Some Rights Reserved.!

13. Why Adopt Social Media?!
! Improve knowledge sharing!
! Foster learning!
! Providing more informal learning opportunities!
! Improve communication!
! Finding resources more easily!
! Boosting collaboration!
! Build organizational relationships!
Transforming Learning!With Web 2.0 Technologies, a
research study conducted by ASTD and i4cp,
sponsored by Booz Allen Hamilton!
© 2010 Marcia Conner. Some Rights Reserved.!

14. Social Media
for Learning!
‣ Social Networks/Online
Communities!
‣ Media Sharing!
‣ Microsharing!
‣ Living Content!
‣ Virtual Immersive
Environments!

15. +
CIA!
Examples! Anthem!
Mayo Clinic!
Chevron!
IBM Lotus!
TELUS!
Deloitte!

16. What do you need "
+
to learn next?!

17. Thank you for your time.!
marcia@marciaconner.com!
www.marciaconner.com"
twitter.com/marciamarcia!