1. twisthink design technology strategy I 130 central avenue, suite 400 I holland michigan I 616.393.7766
Twisthink is a team of designers and technologists focused on helping businesses create new market value
through innovation. Twisthink has been serving Fortune 500 companies and entrepreneurial startups all over the
US for over 14 years. Headquartered in Holland Michigan, Twisthink possesses a broad set of skills and
capabilities that are strategic to the innovation of new business offerings including:
VISION SYSTEMS
A rare and highly sought after capability in Twisthink’s skills portfolio is its Vision Systems development expertise.
Highlighted facets of this capability are noted below:
I. Data Driven Development Approach
In developing vision systems with embedded analytics, Twisthink uses a “data driven” approach that leverages real
world data to drive appropriate algorithm development and objective algorithm performance evaluation.
Figure 1 - Data Driven Development Process
II. Preferred Development Platform
The OnSemi (Aptina) and Analog Devices BLIP2 development platforms are Twisthink’s most commonly used
development system for accelerating development of vision systems. The development platform is utilized for
real world data collection, algorithm prove out and processor bandwidth performance evaluations and more.
Optical Stack
Custom Camera
Board
Custom Interface
Board
On Semi (Aptina)
DEMO3/
DEMO2
On Semi (Aptina)
Headboard
ADI BF707
(BLIP2)
OnSemi(Aptina)
SDK
Custom Capture
Tool (C#)
Ini File
DatasetMATLAB Engine
Software PlatformCamera Platform
Embedded
Platform
Figure 2 - Development Platform
Database
Sensor Design
Dataset
Collection
Ground Truth
Representative
Environment
Algorithm
Development
/C++
Grading
Embedded
Platform
(Data Driven Design)

2. twisthink design technology strategy I 130 central avenue, suite 400 I holland michigan I 616.393.7766
III. Analytics
Analytics is the application of mathematical techniques (algorithms) to extract information from 2D signals. At
Twisthink three primary analytics capabilities are the foundational building blocks for most algorithms:
IV. Hardware Realization
As complete vision systems developer Twisthink has the expertise to specify, design, source and realize camera
and processor systems:
V. Application Areas
Twisthink has demonstrated competency by successfully developing custom vision systems in a variety of
application areas where cameras and analytics are particularly effective: