Branding For Humans Slide Show PDF

If you’d like to learn more about me
and how I can help you build
an ONLINE Empire that will allow
you to (help me!) CHANGE the
world, let’s visit. Call me NOW.
Ronald Earl Wilsher

281.395.1000 c

Ronald@RonaldWilsher.com

Lead Instigator! and Disruptor! at Wilsher Media Group
@RonaldWilsher

Call or text me now and I’ll send you a

FREE
copy of my eBook titled:

281.395.1000
© 2014 Wilsher Media Group
Don’t forget to include your name and email address!

What matters most to you?
How
do

How do you most want to be
remembered?

Have you ever asked yourself,

“Why am I here?”
How
do


What I’m about to share
with you is very
SIMPLE
but it’s not easy
because you must be willing to
CHANGE
the way you think.

“If you don’t like change,
you’re going to like
IRRELEVANCE
even less.”
~General Eric Shinseld

My #1 goal for you in this presentation
is very simple.

I want you to THINK
in a different way about how
you live your life and…

HOW YOU MAKE MONEY.

I’m gonna show you how I’ve built
a very lucrative business that allows
me to control my most valuable asset.
What is that?

My time.

But even more importantly for you,
I’m gonna show you how you
can do the same thing.
Are you ready?

There’s only one thing that will
determine whether you get anything
you want in life and that’s one thing is:
How bad do you really want it?

MINDSET
is your best asset.
Or your worst.

REMEMBER, it’s…
THINK and Grow Rich™

Once you stop looking for the magic
and realize YOU are the magic,
EVERYTHING
starts to get better real fast.

Everything you need to live your
WILDEST DREAMS
you already have?
Inside.

Did you know that you possess a
CERTAIN SKILL
that no one in the
HISTORY of the WORLD
has ever had?

Did you know that the courage to use that
skill is the absolute key to you living your
destiny and having
EVERYTHING
you desire?

What is that skill?

The ability (and courage!) to be
YOU.

Develop the courage to be
WHO YOU ARE
and become your own
competitive advantage.

No one had ever seen the
WORLD
through your eyes.

You deserve
EVERYTHING
you desire
as long as you’re willing to
work for it.
Go ahead and read that again. I’ll wait.

If you’re pressed for time,
go to slide #162 for the (3) three
most important things you can do
NOW
to build a powerful
PERSONAL BRAND.
(and own your time!)

Before we go any further,
please let me say…

If you’re happy with your
CURRENT RESULTS,
you can leave now.
Buh-bye & gooooooood day!
(Thanks for coming and keep doin’ what you’re doin’.)

Still with me?
Good.
Let’s roll!
(You’re my hero, Mr. Beamer.)

I’ve got some
REALLY
good news for you.

Terms you won’t hear me use during this presentation:
1. Sales cycle
2. Cold call
3. Customer acquisition
4. Follow up
5. Sales appointment
6. Prospecting or prospect
7. Core competency
8. Close or closing ratio
9. Overcoming objections
10. Sales funnel
11. Which one is better for you?

3 Steps to a powerful
PERSONAL BRAND
1. Register your PERSONAL name as a .com
2. Set up a CUSTOM Landing Page and/or Blog
3. Develop a double opt-in email list

Always follow your
HEART.
(but don’t forget to take your brain.)

You have a brilliant mind.
Use it and be
AMAZED!

How brilliant?
Consider this…

In Scientific American, Northwestern psychologist
Paul Reber explains it like this:
“The human brain consists of about one billion neurons. Each neuron forms
about 1,000 connections to other neurons, amounting to more than a
TRILLION connections.
If each neuron could only help store a single memory, running out of space
would be a problem. You might have only a few gigabytes of storage space,
similar to the space in an iPod or USB flash drive. Yet neurons combine so
that each one help with many memories at a time, exponentially increasing the
brain’s memory storage to something closer to 2.5 petabytes. Or a million
gigabytes.
For comparison, if your brain worked like a digital video recorder in a
television, 2.5 petabytes would be enough to hold three million hours of TV
shows. You would have to leave the TV running continuously for more than
300 years to use up all that storage.”

You have a brilliant mind.

Did I mention that?

Passion is very

ATTRACTIVE.

What are YOU passionate about?

Always lead with your

PASSION!
Passion is VERY attractive.
Did I mention that?

Until you’ve found something
you’re willing to die for,
you’ve not yet

BEGUN TO LIVE.

The two most important days of
your life?

1. The day you’re born.
2. The day you find out why.

There are two very basic and
FUNDAMENTAL PRINCIPLES
I’d like to share with you…

Once you FULLY understand these two
principles,
the way you live your life and how you
make money
will drastically change for the better.

GURANTEED.

ATTRACT and ENGAGE
is better than
CHASE and CONVINCE.™
Go ahead and read that again.
I’ll wait.

The higher your
EXPERT STATUS
the less you have to negotiate.™

Your ability to
‘Attract and Engage’
is directly related to
your ‘Expert Status’
and PERSONAL
brand equity.

Rule #1 Simplify
3 Simple Rules I Follow
Rule #2 Simplify More
Rule #3 When in doubt, repeat
Rule #1 & Rule #2

SIMPLE and FUN
is better than

COMPLICATED and BORING.

Simple

Not so much

After all, when was the last
time someone told you to
“Yahoo” that?

When your name
BECOMES A VERB
you’ve done a very good job
of branding yourself.

Genius is the ability
to make the complicated
SIMPLE.


SIMPLICITY
is the ultimate
sophistication.


Refine
Simplify
Repeat


You want people
to give you $$?

Simplify their life!

Change?
You have two options

Change voluntarily
or
be forced to change.

The former is much less
painful
and a lot more fun!

Change is not
mandatory.

Survival is optional.

There are some fundamental and very
profound changes happening that will forever
alter the way we do business and the way
we live our life.

You can either ignore them
and die or
embrace them and thrive.
Your choice.

That’s the way we’ve always done it
is the key that unlocks the door to

IRRELIVANCE
and

OBLIVION.

The internet has ushered in the most profound

CHANGE

since the

Industrial Revolution.

And also the biggest

REDISTRIBUTION
OF WEALTH

we will see in our lifetime.

What change am I talking about?

You now have global

ACCESS
to the masses.

Once you understand the

PROFOUND
implications of this reality
and how is can impact your
personal wealth,
you won’t sleep for a month.

What exactly are you

DOING
with YOUR access?

Two things
you may want to
consider…

Reality #1

For the first time in history, the
CONSUMERS
of the news have now become the
PRODUCERS
of the news.

Think about that for a second.

Massive Power Shift
Consumers

Lame Stream Media

All the gatekeepers have been
REMOVED.
We no longer have to
(blindly) accept the opinion
of the state run media.

All the rules are off.
We now have the ability to

MAKE OUR OWN RULES.

Are you ready?

You now OWN the media.
What are you doing with it RIGHT NOW?

The new office…

Ya gotta get ya some!

You not only OWN the media

You ARE the media

How waykewl! is that?

Ever heard of YouTube?
100 hours PER MINUTE
of video be uploaded to YouTube
7 BILLION Hours of video
is watched on YouTube
EVERY MONTH

Reality #2

We now have the younger generation fast taking positions of
responsibility and leadership.

If you don’t start communicating with them they way they want
to be communicated with, you and your company will become
obsolete.

Period.

What if
Personal Branding
and
Social Media
was totally different
than what you’ve heard?

What if it was a lot more
SIMPLE and FUN
than you thought?

If you understand the
following, you’ll be a quantum
leap ahead of the vast
majority of your competition.

It’s more important to
understand the psychology of
the New Media than it is to
understand the technology of
the New Media.

Here’s a fun little visual for you:
Can you see the arrow?

Kinda difficult to miss now, eh?

If you continue to
THINK
the way you’ve always thought,
you’ll continue to get
what you’ve always got.

Is that enough?
Are you happy with
your current results?

Are you being
heard?

“The single biggest problem with
communication is the illusion that
it’s taken place...”

~George Bernard Shaw

ENGAGEMENT
is the new promotion.

MINDSHARE
is the new
market share.

So what’s the
biggest mistake
I see people making
online?

They’re treating the
NEW MEDIA
just like the
OLD MEDIA.

Buy my stuff!
Buy my stuff!
Buy my stuff!
Please don’t do that.

The NEW Media
is not PUSH

It’s Listen and Engage
BIG difference!

Return on Influence
is the new

ROI.

What is “Personal Branding”?
How can you build your

BRAND
to make more money and
have more fun NOW?

A brand is a collection of

PERCEPTIONS
in the mind of the consumer.

Your brand is everything and
PERCEPTIONS
are 90 percent of a brand.

• Arouse Emotion!
• Ignite Passion!
• Echo Reliability!
• Have Meaning!
Purpose of a BRAND

Does any of this happen when
someone says YOUR name or
sees YOUR business?

Your Personal Brand
equals your
Personal Reputation.

A Short Course
in
Personal Branding

So you must ask yourself two
questions…

1.  How much is it WORTH to me ?

2. How much am I willing to INVEST ?

Big corporations
have understood the power of
BRANDING
and have used it to
ATTRACT
people to buy their products
and services for years.

“A BRAND is more than a name or a logo
– it’s a promise and a contract with every
customer with whom you are dealing. If
people feel that your offering does not live
up to what they expect from the BRAND,
they’ll stop buying.”

~Sir Richard Branson
It’s a new BRAND world!

Individuals as BRANDS?

“We must look at ourselves as a company with our
own intellectual balance sheet and as a BRAND
name. We must invest ourselves and market
ourselves.”

~Jonas Ridderstrale & ~Kjell Nordstom | Funky Business
Yes YOU as the BRAND!

Visibility is better than
exposure and creates

OPPORTUNITY.

What’s the SINGLE most important thing
you can do NOW
to start building or to enhance your

PERSONAL
brand?

Register and secure your

PERSONAL
name as a dot com.

Is there anything more

VALUABLE
than your name?

Your PERSONAL name
is the single most

VALUABLE
piece of digital real estate
you may ever own.

Your PERSONAL name is
the very foundation of
EVERYTHING
you do online and the key to
building your personal

ONLINE EMPIRE.

Think of any famous person…
What is THEIR .com?

GeorgeStrait.com
LouisVuitton.com
Elvis.com
KateSpade.com
Reba.com
RonaldWilsher.com™

Are you starting to
understand what I’m
saying here?

KathrynCWheat.com
CindyGarbs.com
HeidiBridwell.com
DavidBamberg.com
GretchenTButler.com
TedLukeman.com
A few more famous people…

Advantages of registering your

PERSONAL
name and using it as
your web site & email address.

1.  Immediately raises your EXPERT status.
2.  Your email address is now very easy to remember.
3.  Business cards, flyers, etc. never become outdated.
4.  Build your OWN brand equity every time you send an email.
5.  Use any ISP and never have to change your email address
again.
6.  You now have the PERFECT URL when you decide to develop
your CUSTOM Landing Page, Blog, etc.
7.  People get to say your NAME every time to give out your email
address or send an email.

I like people saying my name.

How about you?

Here’s what I suggest you do now:
Go to: WilsherMedia.com
(My affiliate account through GoDaddy)

Register and secure your PERSONAL name.
(Currently: $24.99 per yr.*)

*Ask me how to get your FREE (10) ten year registration!


If you register through WilsherMedia.com,
I’ll also include a FREE (30) thirty minute
Personal Branding Session.
($150 value!)

Call me NOW at:

281.395.1000 (c)

After you register and secure your PERSONAL
name, here’s what I suggest
you do next:
Set up a CUSTOM landing page with a LINK to all your Social
Media sites, company site(s), email list, etc.
Example here:


Even if you already have a company web site,
I still HIGHLY recommend you secure your
PERSONAL name
and set up a CUSTOM landing page.
Example @ RonaldWilsher.com™

Always lead
with your BEST asset

YOU!

“To be nobody but yourself in a world which
is doing its best, night and day, to make you
everybody else means to fight the hardest
battle which any human being can fight...”

~E. E. Cummings

Brand YOU
is better than
brand company.

If you’re not

BRANDING YOURSELF
you can rest assured that
someone else is doing it for you.
Are you happy about that?

“ In today’s wired world, you’re either
distinct or extinct. You survive, thrive
and triumph by staying connected
and enhancing your BRAND.”

~Tom Peters | In Search of Excellence
Enhance your BRAND!

What is “Social Media?”
How can you use it NOW to:

Ø Build your brand
Ø Attract more business
Ø Have more fun!

Is it really
necessary to the success
of your business?
Social Media

Let me repeat from earlier…
“The psychology of the new media is
more important to understand than the
technology of the new media.”

Social Media
is not a necessity (yet!)
but it IS a huge
OPPORTUNITY.
(For smart people!)

Consider this first:

Without a well defined
PERSONAL BRAND,
Social Media is nothing more
than entertainment.

Very important to understand!

Social Media
equals
STARTING a CONVERSATION
Whoever starts the most conversations
has the most fun.
(And makes the most $$!)

Social Media
is an online version of
real life.
Translation?

It’s just a big party!

Facebook: 1+ BILLION users
Twitter: 500+ million users
YouTube: 4 billion + views per day
LinkedIn: 300+ million users
Pinterest: 150+ million users
Google+: 500+ million users

*All numbers are estimates
Popular Social Media Sites

People do business with

PEOPLE
not companies.

It’s difficult to outsource
PERSONALITY.

The Ultimate Equation
Added Value
+
Pure Intent
DIVINE PROSPERITY

Adding value is the real secret
to removing yourself from the
time = $$ equation.

Building an attractive
Personal Brand
and using the power of
Social Media
is one of the best ways I know to
ADD VALUE to the planet.

After you secure your PERSONAL name,
the value of your
PERSONAL
email list can’t be overstated.
Email list = COD
(CASH on Demand!)

Your PERSONAL
email list is your
Rolodex
of the
New Brand World.

A personal email list allows you
to keep your name and face in front
of everyone you know and meet.
Powerful
IMPRESSIONS
at will.

You must be
SEEN to SELL
and your
PERSONAL
email list is one of the most
powerful ways I know to be seen.

I suggest you use an email management
system that will not only allow you to automate
the sign-up process but will allow you to
BRAND your forms.
I use MailChimp.com

“As any Internet marketer will tell you,
nothing is more important than building your
own email list. I use MailChimp to manage
mine. It has a super easy-to-use interface,
great analytics and is 100 percent reliable…”
~Michael Hyatt

PLATFORM
Getting Noticed in a Noisy World

My email list is called my
Waykewl! Friends List™
I can’t even begin to tell you how important it’s
been in building my PERSONAL Brand and
ONLINE Empire.
(Watch for: WaykewlTribe.com!)

You can join my
Waykewl! Friends List™ @
I’d be honored.


BRAND EQUITY
and
SOCIAL CAPITAL
are fast becoming the currency
of the
NEW BRAND world.

Let’s summarize…

Three simple steps to
building a powerful
PERSONAL BRAND

NOW…

Step 1

Go to: WilsherMedia.com
and register your
PERSONAL
name as a dot com NOW.

Step 2

Go to:
BrandingForHumans.com™
and order your
Custom Landing Page NOW.

Or call me @ 281.395.1000

Step 3

Go to:
MailChimp.com
and start your
PERSONAL
email list NOW.

You have now
just set yourself apart from
the vast majority.

Remember!
Simple and fun is better than
complicated and boring.
CONGRATULATIONS!

“You can’t be a serious innovator
unless and until you are ready,
willing, and able to seriously
PLAY.
‘SERIOUS PLAY’ is not an
oxymoron; it’s the essence of
innovation.”

~Michael Schrage | Serious Play
Play time is NEVER over!

Life is like the
LOTTERY
You can’t win if you don’t
PLAY!

EMPIRE BUILDING

requires
COURAGE and PATIENCE
(and persistence!)

You are the director, producer
and star of your own show
and it's always

SHOWTIME!

Legacy
is the new
CURRENCY.

20 years old = 21,170 left

How many days do YOU have left?
28,470 days = 78 Years

“We only have a short
time to live, so it’s
essential to do things
that are worthwhile
and to do them now.”

~Lord Baden-Powell

There ain’t no future in the past.

LIFE STARTS
NOW
and there are no
ordinary moments.

You now own the media.

What ya doing with it?

What are YOU afraid of?

Remember!

“Change is not mandatory.

Survival is optional...”

~W. Edwards Deming

The secret is
YOU
are the secret!
Now you know.

You deserve
EVERYTHING
you desire.
As long as you’re willing to work for it.
Remember!

“The only thing you’re ever
gonna learn from playing it safe
is what it feels like to watch
somebody else have all the
fun…”

If you love someone,
GO TELL THEM NOW.
You may never get another chance.

I hope you enjoyed the show
and I hope I got you to use
your brilliant mind and to

THINK.

I hope I also got to you
REALIZE
what an amazing person
you really are.

In the words of the immortal Nike:

Just do it!
You can correct something,
you can’t correct nothing!

© 2014 Wilsher Media Group | All Rights Reserved
If you’d like to learn more about me and how I can help you build
an ONLINE Empire that will allow you to (help me!) CHANGE the world,
let’s visit. Call me NOW.

Ronald Earl Wilsher

281.395.1000

Ronald@RonaldWilsher.com
BrandingForHumans™

Branding For Humans Slide Show PDF

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Branding For Humans Slide Show PDF