Yahoo and microsoft alliance

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Richard Gregory

Presentation from SMX London.

Tecnologia Negócios

performance led digital marketing latitudegroup.com

18/05/2010

performance led digital marketing latitudegroup.com

18/05/2010 2

The coalition agenda

IN ???? IN
● Larger share of ● Demographic
searches Targeting by targeting
● Content network ● Ad “parameters”
Search Engine
● Greater international
coverage
Integration
OUT with OUT
● “Panama” retargeting ● Sales Team
network

Best of both worlds?
18/05/2010 3

When?

“All global customers and partners are expected to
be transitioned by early 2012”
18/05/2010 4

Why use the smaller networks?

● Quality of traffic

● Incremental reach

● Extra targeting

Small but growing!
18/05/2010 5

Is it worth it?

An easier decision with the alliance in place
18/05/2010 6

Did he really say not to bother with Yahoo! And
Bing?

● Calculation assumes 2 hours per
month on each channel.

● Increased efficiency from bid-
management platforms

● Consider the 12-month pay-off.

Facebook could outgrow Binghoo by 2012!
18/05/2010 7

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Yahoo and microsoft alliance

1. performance led digital marketing latitudegroup.com 18/05/2010

2. performance led digital marketing latitudegroup.com 18/05/2010 2

3. The coalition agenda IN ???? IN ● Larger share of ● Demographic searches Targeting by targeting ● Content network ● Ad “parameters” Search Engine ● Greater international coverage Integration OUT with OUT ● “Panama” retargeting ● Sales Team network Best of both worlds? 18/05/2010 3

4. When? “All global customers and partners are expected to be transitioned by early 2012” 18/05/2010 4

5. Why use the smaller networks? ● Quality of traffic ● Incremental reach ● Extra targeting Small but growing! 18/05/2010 5

6. Is it worth it? An easier decision with the alliance in place 18/05/2010 6

7. Did he really say not to bother with Yahoo! And Bing? ● Calculation assumes 2 hours per month on each channel. ● Increased efficiency from bid- management platforms ● Consider the 12-month pay-off. Facebook could outgrow Binghoo by 2012! 18/05/2010 7