3. The coalition agenda
IN ???? IN
● Larger share of ● Demographic
searches Targeting by targeting
● Content network ● Ad “parameters”
Search Engine
● Greater international
coverage
Integration
OUT with OUT
● “Panama” retargeting ● Sales Team
network
Best of both worlds?
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4. When?
“All global customers and partners are expected to
be transitioned by early 2012”
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5. Why use the smaller networks?
● Quality of traffic
● Incremental reach
● Extra targeting
Small but growing!
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6. Is it worth it?
An easier decision with the alliance in place
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7. Did he really say not to bother with Yahoo! And
Bing?
● Calculation assumes 2 hours per
month on each channel.
● Increased efficiency from bid-
management platforms
● Consider the 12-month pay-off.
Facebook could outgrow Binghoo by 2012!
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