For the complete report, get in touch with us at : info@netscribes.com Enterprise mobility market in India is set to witness a major boom in its adoption in the ensuing years. Currently, the market is estimated at INR 14.6 bn and is anticipated to attain a CAGR of 61% to reach INR 98.9 bn by 2015. Rapid change in the business models of organizations and demand to engage a better and competent mobile workforce is primarily propelling adoption of enterprise mobility in the market.

1. Enterprise Mobility Market – India
September 2011

2. Executive Summary
Enterprise Mobility Market in India is currently witnessing a major boom and is expected to
grow even further with the advancement of newer and better technologies
Currently, the market is estimated to be around INR XX bn and is expected to grow at a
Market CAGR of YY% to reach INR ZZ bn by 20--
The market is also poised to witness the involvement of SMBs wherein they are expected to
invest a decent sum of INR ZZ bn during 20--
Currently, there is a wide array of mobile technologies available in India which facilitate better,
efficient and secured mobility
Essential components of enterprise mobility solutions mainly comprise of operating systems,
Technology programming code and relational databases, which provide a platform for the flow of data and
Used information over the internet
Protocols and format for data transfer coupled with connectivity tools happens to be equally
important aspects as well
Drivers Challenges
Abundant Presence of Handheld Security Concerns
Devices Device Compatibility
Continual Replacement of Office
Role of Cloud
Drivers & PCs with laptops/ Netbooks
Roll out of High Speed
in Education
Challenges Connectivity
Low Data Access Charges
Declining Hardware Prices
Major Enterprise Mobility Players
Competition Player 1 Player 2 Player 3 Player 4
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 2

3. An example of enterprise mobility architecture
Regional Offices Portable Internet
Enabled Devices
Corporate
Headquarter
Enterprise Servers
Admin Console
Internet
Warehouses
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 3

4. • Enterprise Mobility Market - Overview
• Areas of Implementation
• Technology Used
• Major Solutions & Services
• Drivers and Challenges
• Enterprise Mobility Players
• Key Hardware / Software Providers
• Major Enterprise Mobility Users
• Case Studies
• Strategic Recommendation
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 4

5. Enterprise Mobility Market (EMM) in India is witnessing
strong growth and is poised for massive adoption
Enterprise Mobility Market – Overview
• Rising need to access enterprise data on the move and bring about more flexibility so as to gain competitive edge in
business, is driving the EMM in India by manifolds
Extensive evolution in the mobile phone technology space primarily supports and boosts the market
Handheld devices such as Smartphones, PDAs and Tablets are utilized to access data and other information directly from any location
E
anytime
L
• Owing to the fruitful characteristics such as increased efficiency and productivity, enterprise mobility finds continual
increase in adoption amongst several industries
P
ABC and CDE industries tops the list of key enterprise mobility adopters followed by DEF, JHI and KLM
It also holds adoption potential within sectors including SDF, DER, ERT, UHGF and TWD wherein, technological advancement will further
M
shoot its adoption
• Indian SMB sector is expected to spend INR qw bn in 20-- for the procurement of portable devices to support enterprise
A
mobility
S
Growth & Size - Enterprise Mobility Market
INR bn
g
z h
f
x e
d
a b c
y
20-- 20-- 20-- 20-- 20-- 20-- 20--
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 5

6. Enterprise mobility solutions and applications comprise of a
SAMPLE
wide array of technical components
• Implementation of enterprise mobility solutions require the use of mobile technology which facilitate real time
accumulation and transmission of data
• Major technologies used in the implementation comprise of the following:
Technology Components Used
Operating System
Abc Def Ghi Jkl
Lmn Opq
Programming Language / Platform Used
Rst Uvw Xyz Abc1
Abc2 Abc3 abc4
Relational Databases and Servers
Abc5 Abc6 Abc7 Abc7
Abc9 Abc10
Protocols and Format of Website
xyz Xyz1.1
Connectivity
X-q Hg Jk Lm
Np Qr
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 6

7. Current, enterprise mobility market is flooded with a wide
range of solutions and services
Major enterprise mobility solutions and services based on its popularity in India
Rank 1 abc
Rank 2 cde
Rank 3 fgh
Rank 4 ijk
Rank 5 lmn
Rank 6 opq
Rank 7 rst
SAMPLE
Rank 8 uvw
Rank 9 xyz
Rank 10 axz
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 7

8. Drivers & Challenges – Summary
Drivers
Abundant Presence of Handheld
Devices Challenges
Continual Replacement of Office PCs
with laptops/ Netbooks Security Concerns
Roll out of High Speed Connectivity Device Compatibility
Low Data Access Charges
Declining Hardware Prices
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 8

9. Enterprise Mobility Players (x/x)
Company Snapshot: ABC, Inc.
SAMPLE
Corporate Information Business Highlights
Headquarter xxx • Offerings from ABC, for the enterprise mobility
segment in India comprise of seamless access to
Industry mobile data and information and networking services
abcd
Classifications • Products offered by the company includes ‘qwe’,
‘fgh’ and ‘hjk’
Phone No. 123456 • ABC also has partnered with XYZ to deliver mobility
devices, infrastructure and services
Revenue (INR tr) xx
Key Contacts
Mr. XX YY Mr. WW QQ Mr. HH RR
XXX YYY ZZZ
Professional History Professional History Professional History
X X X
Other Other Other
X X X
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 9

10. Firms opting for enterprise mobility can select from a wide
range of hardware and software players in the market
SAMPLE
• Organizations keen on embracing enterprise mobility also require to equip their workforce with portable devices,
capable of facilitating work outside office premises
• EMM in India is flooded with players and manufacturers of both these devices and applications which run on them,
some of them are enlisted as below:
Major Application Providers
Application
AAA BBB CCC DDD Service Provider
EEE FFF GGG HHH
Major Smartphone Players
III JJJ KKK LLL
MMM NNN OOO PPP
Major Tablet PC Players
Major Hardware
QQQ RRR SSS TTT
Manufacturers
UUU VVV WWW XXX
Major Netbook/Notebook Players
YYY ZZZ ABC DEF
GHI JKL MNO PQR
Major Telecom Service Providers
Telecom Service
STU VWX YZ1 FZ
Providers
SZR SXZ SXR DTAS
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 10

11. Some key enterprise mobility adopters across major
industry verticals in India
Industry Verticals Key enterprise mobility adopters Key solutions used by players
BFSI ABC, AB, B,BA AAA
PLE
Travel
SAM ABC,BCA,CBA XXX,YYY AND ZZZ
Healthcare BBB,CCC QQQ,SSS And TTT
Manufacturing APB, RPE ABC, BCD, CBF AND JKL
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 11

12. Case Study X
Client Organization Industry IT Vendor
XCV ASD ASD
Case: Deploying notebooks equipped with wireless internet to salesforce team
Requirements Solution Benefit
PLE
• XXX
SAM
• YYY • ZZZ
Technology Used
XCV,MNB,LKJ,IOP
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 12

13. Strategic Recommendations
XYZ
1
•X
PLE
2
SAM •Y
3 •Z
ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 13

14. Thank you for the attention
The Enterprise Mobility Market – India report is a part of Research on India’s Information
Technology Series. For more detailed information or customized research requirements please
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•ICT Adoption in Healthcare Industry India 2011
•ICT Adoption in Manufacturing Sector in India 2011
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