This orientation provides an overview of the history and structure of ASRM and the roles and responsibilities of PGs and SIGs. It discusses how PG and SIG activities are funded through standard services provided by ASRM and additional services contingent on available group funds. The orientation also reviews elections procedures, strategies for recruiting and retaining members, and obtaining industry support. The goal is to help PGs and SIGs better understand how to work within the ASRM framework.

1. PG/SIG Leadership Orientation
2012-2013

2. Orientation Objectives:
 Gain a basic understanding of the history and
importance of ASRM
 Learn roles and responsibilities of PGs/SIGs and
ASRM
 Understand how PG and SIG activities are funded
 Understand the timeline and procedures for
group elections
 Gain insight on recruiting and retaining members
 Forum for questions and comments

3. ASRM: An Overview

4. History of ASRM
 1944: The American Society for the Study
of Human Fertility holds first meeting
 1947: First publication, Transactions of
the American Society for the Study of
Sterility
 1950: Fertility and Sterility first published
 1953: Society co-sponsors First World
Congress on Fertility and Sterility

5. History of ASRM
 1965: Society changes name to
“The American Fertility Society”
 1983-85: Society for Reproductive
Endocrinology and Infertility (SREI),
Society of Reproductive Surgeons (SRS),
and Society for Assisted Reproductive
Technology (SART) become affiliated
societies within AFS
 1991: Society purchases building in
Birmingham, Alabama

6. History of ASRM
 1994: Society changes
name to American
Society for Reproductive
Medicine (ASRM) at 50th
Annual Meeting in San
Antonio
 2012: “Setting the
Course in Reproductive
Medicine”

7. History of ASRM

8. ASRM Mission Statement
ASRM is a multidisciplinary
organization dedicated to
the advancement of the art,
science and practice of
reproductive medicine.

9. Statement of Purpose
Advancing reproductive medicine
through education, [support of]
research and advocacy

10. Diversity of ASRM
Membership
~ 8000 members from
> 100 countries
23 Special Interest &
Professional Groups

11. Relationship to Other Societies/Agencies
 ACOG  IFFS
 ESHRE, CFAS, MEFS,  AMA
ALMER, CSRM, ASPIRE,  AAGL
AMMR, ISAR  AAMC
 NICHD, NIH, CDC, FDA  NCOART
 WHO  SGI
 WES  CMSS
 Council of Academic  SSR
Societies
 LCOG  AUA
 SCOG  American College of
Surgeons
 APGO/CREOG

12. Organizational Hierarchy
ASRM Members
Board Of Directors
Executive Committee
Executive Staff
Office Staff
Elect Board
and Officers

13. Organizational Hierarchy
ASRM Members
Board Of Directors
Executive Committee
Executive Staff
Office Staff
•Develop and Support the
Mission Statement
•Protect, Preserve and Grow
the Assets of the Society
•Develop and Carry Out the
Strategic Plan

14. Organizational Hierarchy
ASRM Members
Board Of Directors
Executive Committee
Executive Staff
Office Staff
•Serves as an advisory body to the
President, Executive Director and Board
•Can serve as the governing body when
the Board is not is session
•Examines societal issues in order to make
recommendations to the Board

15. Organizational Hierarchy
ASRM Members
Board Of Directors
Executive Committee
Executive Staff
Office Staff
•Carry out direction set forth by the Board of Directors
Elect Board
•Manage and Officers
human resources and assets
•Organize and conduct Annual Meeting
•Oversee CME activities
•Comply with Regulations
•Respond to inquiries from press, public, organizations, etc.

16. Organizational Hierarchy
ASRM Members
Board Of Directors
Executive Committee
Executive Staff
Office Staff
Coordinate
ASRM activities

17. ASRM Membership
ASRM Members by Member Type
Other
<1%
Allied Health Life Fellow and
Professionals 17% Postdoctoral
23% 3%
Residents and
Students
3%
Physicians and
other Doctoral
Members
54%
As of September 30, 2012

18. ASRM Membership
Practice Percentage
Administrator 3%
Andrology 1%
Embryology 7%
Family Practice Less than 1%
Gynecology 5%
Gynecology/Infertility 10%
ASRM Members Internal Medicine Less than 1%
by Practice Infertility Only 5%
Laboratory 2%
As of September 30, 2012
Legal Professionals Less than 1%
Mental Health 4%
Nurses 5%
Ob/Gyn 23%
Other 7%
Other Physician Less than 1%
Research 3%
REI 20%
Urology 3%

19. ASRM Membership
ASRM Members ASRM Members
by Gender by Residence
2%
31%
41%
57% 69%
Female Male Did Not Report Domestic International
As of September 30, 2012

20. ASRM Membership
ASRM Members by Generation
3000
2500
2000
1500
1000
500
0
Greatest Baby Boomers Generation X Millennial
Generation Generation
As of September 30, 2012

21. ASRM Membership
Top 10 Interests of ASRM Members
1 Infertility 74.79%
2 Assisted Reproductive Technologies 72.69%
3 Fertility Preservation 53.34%
4 Polycystic Ovary Syndrome 45.67%
5 Cryopreservation 37.95%
6 Endometriosis 36.09%
7 Gender Screening/Testing 29.24%
8 Insemination 28.37%
9 Gamete Donation 27.19%
10 Surgery 24.77%
As of September 30, 2012

22. ASRM Programs
Education
 SMRU Traveling Scholars
 Contraception Day
 Menopause Day
 Surgery Day
 Resident Reporter
 ASRM/SREI Fellows Retreat
 ASRM eLearn™
 In-Training Travel Awards

23. ASRM Programs
Research
 ASRM Distinguished Researcher Award
 Ira and Ester Rosenwaks
New Investigator Award
 The Suheil J. Muasher
Distinguished Service Award
 Research Grants

24. ASRM Programs
Advocacy
J.B. Younger Office of Public Affairs
Washington, D.C.

25. ASRM Strategic Goals
Advocacy
Advocate for the highest standard
of practice in the field of
reproductive medicine.
Education
Be the leader in educational offerings
in the field of reproductive medicine.

26. ASRM Strategic Goals, cont.
Membership
Increase and retain members who are
active and engaged while supporting the
diverse nature of ASRM.
Organizational Stability
Maintain excellent operational,
financial and organizational oversight
to ensure achievement of ASRM’s
goals and objectives.

27. ASRM Strategic Goals, cont.
Research
Support and influence research that
provides value for members and
represents the highest standard of
excellence in the field.

28. Overview of PGs and SIGs

29. The Big Picture
Advantages of having Member Groups
 A larger society has more influence. (Example:
Membership in CMSS)
 Diversity attracts more attention and commercial
support for the Annual Meeting.
 There is the opportunity for members with like-
interests to interact more closely.
 The structure helps develop leaders for the
overall Society.

30. ASRM PGs and SIGs
Professional Groups
 Association of Reproductive Managers (ARM)
 Legal (LPG)
 Mental Health (MHPG)
 Nurses (NPG)

31. ASRM PGs and SIGs
Special Interest Groups
 Androgen Excess (AESIG)  Menopause (MSIG)
 Chinese (ChSIG)  Nutrition (NutriSIG)
 Contraceptive (CSIG)  Pediatric and Adolescent
 Early Pregnancy (EPSIG) Gynecology (PAGSIG)
 Endometriosis (EndoSIG)  Preimplantation Genetic
 Environment and Reproduction Diagnosis (PGDSIG)
(ERSIG)  Reproductive Immunology
 Fertility Preservation (FPSIG) (RISIG)
 Fibroids (FSIG)  Regenerative Medicine and
Stem Cell Biology (RMSCBSIG)
 Genetic Counseling (GCSIG)
 Sexuality (SSIG)
 Health Disparities (HDSIG)
 Women’s Council (WC)
 Imaging in Reproductive
Medicine (IRMSIG)

32. ASRM PGs and SIGs
Forming SIGs
 Complementary and Alternative Medicine
 Database Management Solutions
 Turkish Group
 Indian Group

33. ASRM PG/SIG Roles and Responsibilities
What ASRM Does for Your Group:
 Our facilities serve as group headquarters.
 Coordinates business activities and provides
administrative support for each PG/SIG
 Helps coordinate educational programs for the
ASRM Annual Meeting
 Maintains D&O insurance
 Bills and collects any membership dues and other
fees
 Assumes financial liability for PG courses

34. ASRM PG/SIG Roles and Responsibilities
What is required of PGs/SIGs:
 Must operate in compliance with ASRM
policies, procedures, guidelines, and group bylaws
 Must collect dues to help support the cost of
providing services
 Must provide a report summarizing group
activities and plans for each ASRM board meeting

35. Key ASRM Staff
Robert Rebar, M.D. Dan Carre, C.P.A.
Executive Director Chief Financial Officer
Vickie Gamble, M.P.P.M. Sean Tipton, M.A.
Director of Operations Director of Public Affairs
Andrew La Barbera, Ph.D.
Scientific Director

36. Key ASRM Staff
Pam Nagel
Director of Society Advancement
Deb Hanson
Director of Meetings and Events

37. Key ASRM Staff
Keith Ray, B.A.
Manager of Grant Development
and Coordination
Education Coordinators
Penelope Fenton, M.A.
Postgraduate Program Coordinator
Lee Boughton, M.A.
Scientific Program Coordinator

38. Key ASRM Staff
Julie Beckham, B.A.
Manager of Member Services
Member Group Coordinators
Christy Davis, B.A.
Kelley Jefferson
Susanna Scarbrough, B.A.

39. Funding PG and SIG Activities

40. Standard Services Provided to PGs/SIGs
Meetings
 Coordinate, staff, and provide minutes for
one conference call per quarter (PGs) or per
year (SIGs)
 Arrange for members’ meetings (All) and
make arrangements for any receptions to be
held at the ASRM Annual Meeting (PGs)

41. Standard Services Provided to PGs/SIGs
Communications
 Edit/lay out content that has been provided for
a four-page electronic newsletter twice a year
(PGs) or once a year (SIGs)
 Webpage content update and maintenance
once a month
 One electronic survey to group members per
year
 Handle group-related telephone/email inquiries
 Manage group listserv

42. Standard Services Provided to PGs/SIGs
Administration/Clerical
 Balloting once a year
 Award for outgoing chair (PGs) or certificate
for outgoing chair (SIGs)
 Provide financial statements quarterly (PGs)

43. Standard Services Provided to PGs/SIGs
Education
 Coordinate educational activities for the
ASRM Annual Meeting (PG courses,
symposia, etc.)
 Coordinate prize paper and other awards

44. Standard Services Provided to PGs/SIGs
Membership
 Provide list of terminated and new members
quarterly (PGs) or annually (SIGs)
 Manage membership data

45. Policy for Funding Additional Services
 An Additional Support Request Form must be
submitted
 Request will be reviewed by ASRM management
 Approval is contingent upon the group’s available
funds after the cost of providing standard services
has been deducted.
 Exceptions for activities supported by designated
funds
 Once the request is approved, an estimate for
services will be generated – must be signed by
ASRM management and group representative

46. Policy for Funding Additional Services

47. Policy for Funding Additional Services

48. Obtaining Industry Support
 Understanding the landscape
 Early identification of needs (9-12 months)
 Key contacts – building relationships
 Multiple funding sources
 Initiate the request
 Follow up…follow up…follow up
 Recognition and thank you
 Anticipate future needs/cultivate fund
development mindset

49. Holding PG and SIG Elections

50. Tips for a Smooth Election
 Plan ahead – Don’t wait until the last minute!
 Check your bylaws
 Collect biosketches with nominations

51. General Election Timeline
120 days prior to Annual Meeting
 Call for nominations followed up in two weeks
with a reminder
90 days prior to the Annual Meeting
 Review candidates
 Determine who will be on ballot
 Send biosketches to ASRM staff coordinator

52. General Election Timeline
60 days prior to the Annual Meeting
 Call to vote followed up in two weeks with
a reminder
 Voting typically open for 30 days
30 days prior to the Annual Meeting
 Winner notified
 Winner should make plans to attend your
Members’ Meeting

53. Recruiting and Retaining Members

54. The Value Proposition
What are the benefits of being a member of
your group?
 Tangible vs. Intangible Benefits
 Communicating Benefits
 Features vs. Value
 Creating New Benefits
 Based on needs and interests

55. Recruitment Strategies
Disciplines of Recruiting
 The target market
 The marketing message
 The promotional tactics

56. Retention Strategies
3 tips for Retaining Members
 Deliver value
 Court new members
 Contact lapsed members

57. Questions?

58. Final Thoughts
 Thank you for your service to ASRM and your group!
 Contact us if you have any questions – feel free to
email or call your group coordinator, Membership
Manager, or the Executive Director.
 Feel free to suggest improvements in services we
provide to SIGs and PGs.