How to Use Inbound Marketing & Social Media to Grow Your Business

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Rebecca Corliss

Presented April 8, 2014 at the WISE Symposium

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How to Use Inbound Marketing &
Social Media to Grow Your
Business
Rebecca Corliss
@repcor

Lead
Today’s Agenda
The Inbound Shift
Crucial Role of Content
Grow Social Media as a Channel
Use Inbound to Earn Leads & Sales
1
2
3
4

Talk about
your industry
NOT YOURSELF
1. Focus on Being Helpful

2. Create Valuable Content to Earn Links

4. Put Calls-to-Action on All Your Content

Social Proven an Effective
Channel For Customer Acquisition
2013 State of Inbound

4.4%
of new visitors
convert to sale
91
IBM BENCHMARK CYBER MONDAY REPORT, 2011

What can you
OFFER
during the
research
phase?

1Tweet FormEbook Lead
Like CTABlog
Post
Landing
Page
Post CTAProduct
Page
Landing
Page
Social to Lead Generation Process

1Tweet Form Lead
Like CTABlog
Post
Landing
Page
Post CTAProduct
Page
Landing
Page
Inbound Gut Check: Will They LOVE It?
Ebook

Social Post Blog Article
CTA
Landing Page
Step-by-Step Example…

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How to Use Inbound Marketing & Social Media to Grow Your Business

1. How to Use Inbound Marketing & Social Media to Grow Your Business Rebecca Corliss @repcor

2. Rebecca Corliss @repcor

3. Lead Today’s Agenda The Inbound Shift Crucial Role of Content Grow Social Media as a Channel Use Inbound to Earn Leads & Sales 1 2 3 4

4. The Inbound Shift 1

10.

11.

12.

13.

14.

15.

16. Inbound Methodology

17. Critical Role of Content 2

18.

19.

20.

21.

22. Start with customers’ questions

23.

24.

25. Context +

26. Context Authority+

27. 25% 75%+

28. FACT 97% Blogs attract more links.

29. Talk about your industry NOT YOURSELF 1. Focus on Being Helpful

30. 2. Create Valuable Content to Earn Links

31. 3. Blog Frequently and Consistently

32. 4. Put Calls-to-Action on All Your Content

33. Grow Social Media As a Channel3

34. 34Pew Research

35. 35Pew Research

36. Social Proven an Effective Channel For Customer Acquisition 2013 State of Inbound

37. 1. Spread Your Best Content via Social

38. 2. Let Content Grow Your Reach

39. 3. Help Other’s Share Your Content

40. 4. Make it Easy to Follow You

41. Use Inbound to Earn Leads & Sales4

42. 4.4% of new visitors convert to sale 91 IBM BENCHMARK CYBER MONDAY REPORT, 2011

43. What can you OFFER during the research phase?

44.

45. 1Tweet FormEbook Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Social to Lead Generation Process

46. 1Tweet Form Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Inbound Gut Check: Will They LOVE It? Ebook

47. Social Post Blog Article CTA Landing Page Step-by-Step Example…

48. 1. Use CTAs & Landing Pages with Forms

49. 2. Nurture Inbound Leads with Email 49

50. 3. Add Sales Content When Relevant 50

51. 4. Measure & Target Best Channels

52. Inbound In Review

53. THANK YOU Rebecca Corliss @repcor

How to Use Inbound Marketing & Social Media to Grow Your Business

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