Patrick Campbell, CEO of Price Intelligently shares techniques and tactics for pricing your product as you start your business out. He includes a variety of methods you can use.

1. @Patticus
Bootstrapped Pricing
June 7, 2013
Tuesday, June 11, 13

2. @Patticus
Provide you a quick, analytical process to approach
pricing and sales in the early stages of a business.
Tuesday, June 11, 13

3. @Patticus
Key Milestones:
•May 2012: Founded in Boston
•Nov. 2012: 50+ Customers
International Expansion to UK, Canada & Australia
•Jan. 2013: Expanded Team to 7
•April 2013: Completed Over 100,000 Pricing Strategies
•May 2013: $1M Run Rate
Executives:
•CEO/Co-Founder: Patrick Campbell
•Technologist/Co-Founder: Christopher O’Donnell
•Technologist/Co-Founder: Aaron White
About Us
Tuesday, June 11, 13

4. @Patticus
"The Price Intelligently team removed the guesswork from our pricing
strategy, providing us with hard data from real people that fit our personas.
Pricing is something we have to get right; our business depends on it.Thanks
to Price Intelligently's work, I sleep better at night."
CEO - Help Scout
The more data that you have available to make decisions, the better those
decisions are. The fact that Price Intelligently was able to compile a panel of
respondents that matched our target personas and collect more
information than we ever could have. Price Intelligently helped us quickly
understand the perceived customer value of our product and it’s individual
features, which was data that we couldn’t get anywhere else.
Senior Director of Product Management
"We were incredibly pleased with Price Intelligently process and results. I
would recommend them to anyone who wants real data on the value
customers and prospective customers place on your products, services, and
even features.We will definitely be making changes to our pricing based on
their work."
CEO - Wistia
"To me, pricing is the one area that I believe
marketers need to consider first and foremost.
Price Intelligently makes the product pricing
process painless and remarkably powerful with
its extraordinary findings and in-depth analysis."
CMO - SmartBear Software
Who’s been talking about us?
Tuesday, June 11, 13

5. @Patticus
•The Importance of Pricing
•Value Metric
•Pricing (getting the number)
•Your first sale(s)!
Our Agenda
Tuesday, June 11, 13

6. @Patticus
The Importance of Pricing
Tuesday, June 11, 13

7. @Patticus
1% Pricing +11% Profit
The Importance of Pricing
Tuesday, June 11, 13

8. @Patticus
Main Takeaway #1
Pricing is huge. Develop your pricing strategy
alongside the rest of your product and marketing.
Tuesday, June 11, 13

9. @Patticus
YOURVALUE METRIC
Tuesday, June 11, 13

10. @Patticus
“Align your revenue model along
your value metric...”
Value Metric
Tuesday, June 11, 13

11. @Patticus
Value Metric
Tuesday, June 11, 13

12. @Patticus
Wistia -Value Metric
Tuesday, June 11, 13

13. @Patticus
Rejoiner -Value Metric
Tuesday, June 11, 13

14. @Patticus
A value metric is what you charge for, and should:
1. align to your customer’s needs.
2. grow with your customer.
3. be easy to understand.
Value Metric
Tuesday, June 11, 13

15. @Patticus
DefineYourValue Metric
Tuesday, June 11, 13

16. @Patticus
DefineYourValue Metric
Perfect World
Tuesday, June 11, 13

17. @Patticus
DefineYourValue Metric
Perfect World
Real World
Tuesday, June 11, 13

18. @Patticus
DefineYourValue Metric
Perfect WorldTomorrow
Real World
Tuesday, June 11, 13

19. @Patticus
Main Takeaway #2
Understand and align upon your value metric and
most other metrics will fall into place.
Tuesday, June 11, 13

20. @Patticus
PRICING
Tuesday, June 11, 13

21. @Patticus
Pricing
“Your customer is the only one
who can tell you their
willingness to pay...”
Tuesday, June 11, 13

22. @Patticus
Price Laddering andVW
Tuesday, June 11, 13

23. @Patticus
Price Laddering andVW
Tuesday, June 11, 13

24. @Patticus
Main Takeaway #3
Utilize a data model and talk to your customer about
their value perception.
Tuesday, June 11, 13

25. @Patticus
SELLINGYOUR PRODUCT
Tuesday, June 11, 13

26. @Patticus
Sales
“...Hustle is shoe leather and elbow grease
and sweat and missing lunch...Hustle is the
sheer joy of winning. Hustle is heaven if
you're a hustler; hustle is hell if you're not.”
Tuesday, June 11, 13

27. @Patticus
Smoothing Out the Sales Process
Tuesday, June 11, 13

28. @Patticus
The PR Framework
Tuesday, June 11, 13

29. @Patticus
Main Takeaway #4
Set up a scalable funnel as if you’ll have 30 sales folks
tomorrow.Then, just fill in the pieces with the right people.
Tuesday, June 11, 13

30. @Patticus
Patrick Campbell
Patrick@PriceIntelligently.com
@Patticus
Tuesday, June 11, 13