2. IS & M (304)
• Introduction
• Why I am here
• How can we go about it
• About IS & M
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3. IS & M
• What is Business ?
• What is Information ?
• What is Strategy ?
• What is Management ?
• Why IT strategy is require ?
• Typical Business units and IT
• Case 1 - Just Dial
• Case 2 - Book My Show
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4. Business Pyramid
Owner Vision
Board of Directors Strategy
Employees Execution
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5. What is Business
• Business – Any activity consisting of Purchases,
Sales, Mfg. , Processing, Marketing of any
product and/ or services. It exists for
profits. It is reward for risk taking.
• Factors affecting the Business
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6. Objectives of a business
• Valid purpose of a business is to create
customers or market
• Typical Stages in Business
Survival > Efficiency
Stability > Profitability
Growth
Innovation
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7. Components of Business Env.
•Local & •Legislation &
Global regulation
Economy
Suppliers Buyers
Competition Lifestyle
•Technology •Population &
Demography
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8. Business Environment
• Complex
• Dynamic
• Different brains
• Demanding customers
• Competition
• Globalization
• Environmental Changes
( Quick & Timely decision making is the key)
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9. Case Study - SIU
• ERP Implementation
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10. Environmental Scanning
• Customers
– Who are the customers / Consumers
– What benefits are they looking for
– What are their buying patterns
• Competitors
– Who are the competitors
– What is their present strategy & Objectives
– Who are the most aggressive
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11. Environmental Scanning
• Market
– Cost structure of the market
– Price Sensitivity
– Technological structure
– Distribution system
– Population size
– Geographic Location
– Ethnic Mix
– Income distribution system
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12. Environmental Scanning
• Economic Environment
– Shift to a service economy
– Level of disposable income
– Interest & Tax rates
– Govt. budget deficit
– Consumption Pattern
– Demand Shift pattern
– Price Fluctuation
– Stock market trends
– Inflation rate
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13. Environmental Scanning
• Political & legal environment
– Government
– Legal Business
– Political
• Social – Cultural environment
– Social concerns
– Social attitudes
– Family Structure, Role of woman in society
– Educational Levels
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14. Information Strategy
• Where the data is getting generated
• How the data is flowing through the system
• Are the system interacting with each other
• Are they interfacing with outside world
• What type of technological changes are there
• How quickly information is available
• Is there any prediction from the previous data
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15. Life Cycle
• Strategy Formulation
– Develop vision, mission and set objectives
– Make stakeholders aware
– Define timelines
– Risk identification and Mitigation
– Technology Selection
• Strategy Implementation
• Strategy Evaluation
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16. Case Study
• Effects of Globalization on Business
• Case Studies ….
• What Next …
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