1. Getting Work

2. Adverts

3. Adverts
• must not bring into disrepute the
professional body, the firm or the
profession as a whole

4. Adverts
• must not bring into disrepute the
professional body, the firm or the
profession as a whole
• must not be misleading

5. Adverts
• must not bring into disrepute the
professional body, the firm or the
profession as a whole
• must not be misleading
• must not discredit the services provided by
other firms

6. Adverts
• must not bring into disrepute the
professional body, the firm or the
profession as a whole
• must not be misleading
• must not discredit the services provided by
other firms
• must not break any locally-recognised
codes of advertising practice.

7. Adverts
• must not bring into disrepute the
professional body, the firm or the
profession as a whole
• must not be misleading
• must not discredit the services provided by
other firms
• must not break any locally-recognised
codes of advertising practice.

8. Adverts & Fees

9. Adverts & Fees
• must not be misleading

10. Practice Accountants’

12. ‘Chartered

13. Certified

14. Accountants’

15. or

16. ‘Certified

17.
provided

18. that:

19. descriptions

20. Practice Accountants’

22. ‘Chartered

23. Certified

24. Accountants’

25. or

26. ‘Certified

27.
provided

28. that:

29. descriptions

30. Practice Accountants’

32. ‘Chartered

33. Certified

34. Accountants’

35. or

36. ‘Certified

37.
provided

38. that:

39. descriptions
• at least half the partners are ACCA
members

40. Practice Accountants’

42. ‘Chartered

43. Certified

44. Accountants’

45. or

46. ‘Certified

47.
provided

48. that:

49. descriptions
• at least half the partners are ACCA
members
• the principals control at least 51% of the
voting rights under the partnership
agreement.

50. Fees

51. Fees
• Fees should be mentioned in the
engagement letter

52. Fees
• Fees should be mentioned in the
engagement letter
• Fees should reflect the time and experience
of staff used

53. Fees
• Fees should be mentioned in the
engagement letter
• Fees should reflect the time and experience
of staff used
• Fees should reflect the importance of the
work to the client

54. Fees
• Fees should be mentioned in the
engagement letter
• Fees should reflect the time and experience
of staff used
• Fees should reflect the importance of the
work to the client
• Fees should not be based on a percentage
or on contingency calculations, unless there
is an established convention of doing so