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www.pwc.com




Welcome to
PwC Workshop
www.pwc.com



Activating Volunteers:
The power of non-
monetary motivation
You want to know us

Karel De Baere
Philip Sladdin
Karina Khudenko
Ekaterina Pechenikhina
Marina Chekmysheva
Anton Lopukhin




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                     3
We want to know you

 Which AIESEC
 region?
 Are you an LCP,
 MCVP, MCP?




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                     4
Proud supporter of
Sochi XXII Olympic Winter Games and
XI Paralympics Winter Games




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                     5
Why did you choose PwC’s
Workshop?




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                     6
Agenda


I.      Why do you volunteer? Career impact and valuable proposition
II. Non-monetary motivation, as part of value proposition.
III. Activating volunteers – Sochi 2014 Olympics organizing committee
IV. Power of non-monetary motivation




Activating Volunteers: The power of non-monetary motivation       August 2012
PwC                                                                         7
Why do you volunteer?




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                     8
PwC’s 14th Annual Global CEO Survey




Millennials at work
4,364 graduates across 75 countries (Aged 31 or under)


Money isn’t everything. The biggest draw for millennials, is the
opportunity for progression.




Activating Volunteers: The power of non-monetary motivation        August 2012
PwC                                                                          9
Is an experienced volunteer a highly
valued hire? What is the value they
can offer?




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                    10
Non-monetary motivation as part of
value proposition




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                    11
Employee Value Proposition




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                    12
PwC Russia highlights




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                    13
Community


• Developing our Volunteering Policy
along these lines is a key point on our
agenda for this year.
• Last year, thanks to the PwC
Donations database, we raised and
donated almost 738,000 roubles.

• In early 2010 we adopted a policy
based on CR best practices that provides
staff with one working day per year
to do charity work.




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                    14
What we do. Highlights


          Knowledge and                                         Cooperation with NGOs:
          experience: Junior                                    Charity Club
          Achievement Russia                                         This year 4 meetings
   1,550 hours of pro                                                were organised in
   bono lectures were                                                close partnership
   given by PwC staff in                                             with Charities Aid
   universities                                                      Foundation




                                  More than 100
                                  volunteers from PwC

                                                              More than 300
                        Charity instead of gifts              children from seven
                                                              orphanages
Activating Volunteers: The power of non-monetary motivation                            August 2012
PwC                                                                                             15
What we do. Highlights

Green Day

         "We use so much paper in our
         work that every single one of
         us should plant a tree to give
         back to nature." Natalia
         Dovgal, Manager, TLS M&A                                   Over the years, more
                                                                    than 80 companies
                                                                    have taken part in this
                                                                    annual study and
                                                                    some more than once

                                                              Leaders in Corporate
                                                              Philanthropy study




Activating Volunteers: The power of non-monetary motivation                             August 2012
PwC                                                                                              16
Activating Volunteers

Sochi 2014




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                    17
Sochi 2014 volunteer program
Sochi 2014 Volunteers Program




          To involve the necessary number of volunteers required for successful implementation
Games
                 of the Olympic and Paralympic Winter Games in the City of Sochi in 2014

                  To provide involvement of volunteers into the work in the City of Sochi during
   City
                                                  the Games

                           To maintain the infrastructure of volunteer activity in the country
    Country              created under the OCOG Volunteers Program as a key element of the*
                                                     Games' legacy
Volunteer program structure
                                      2009-2011                                2012-2013                               2014                2014-2015




                                         Phase I. Infrastructure development
1. Promotion of volunteer values




                                                                                  Phase II. Recruitment and training
2. Development of volunteer centers




                                                                                                                                              Phase IV. Legacy
                                                                                                                        Phase III. Games
3. Development of IT-system


4. Legal support


5. Attraction and selection


6. Training


7. Work organization and management


8. Motivation and recognition


                                                                                                                                                                 *
Volunteer Hubs in Russian
                      Universities

 26 specialized volunteer
   centers (14 regions)
 Most presented regions:
   Krasnodar region and
   Moscow
 Universities selected
   within a Russian-wide
   competition (126 bids)


Key tasks:
 Promote volunteer and Olympic values and organize volunteering activities
    in the University
 Attract, select and train volunteers for Sochi 2014 Games
Volunteers’ functions
              Volunteer profiles:                  Total                     Volunteer Hubs

                                                           KSUPEST (Krasnodar), SMSUH (Moscow), RSSU
1    Event Services                                8000    (Moscow), RSU (Moscow), SSU (Sochi), TSU (Tver),
                                                           YSU (Khanty-Mansiysk)
     Protocol, NOC / NPC Services, Arrival &
                                                           KSU (Krasnodar), MGIMO (Moscow), MUIF Synergy
2    Departure, International Client Services (&   5500
                                                           (Moscow), PSLU (Pyatigorsk)
     IOC/IPC), Language services
                                                           МАDI (STU) (Moscow), OSTU (Omsk), NArFU
3    Transportation                                3800
                                                           (Arkhangelsk), SRSTU (Novocherkassk)
     Services: Food & Beverage,
                                                           VSUES (Vladivostok), NCCIE (Novorossiysk),
4    Accommodation, Village management,            2000
                                                           SPbSUSE (Saint Petersburg),
     Waste & Cleaning
                                                           KSTU (Kazan), KSAU (Krasnodar), MUIF Synergy
5    Ceremonies                                    1500
                                                           (Moscow)
                                                           KSU (Krasnodar), PSLU (Pyatigorsk), KSU
6    Press operations                              1000
                                                           (Krasnodar), TSU (Tver)

7    Technology                                    1000    KSTU (Kazan), KSUT (Krasnodar), TPU (Tomsk),

8    Anti-doping                                    700    KSMU (Krasnodar), MSMU (Moscow)
9    Administration & Accreditation                 400    VSU (Volgograd), PSLU (Pyatigorsk), TSU (Tver)
10   Medical services                               250    BSMU (Ufa), KSMU (Krasnodar)

+    Sport volunteers                              5000    Sport Universities & Sochi 2014



                                                                                                        22
Volunteer Hubs
                         Silver Age University

 Mission: To involve elder people into
   active and constructive social lifestyle


 Students: more than 2,000 people of
   55+ age in 10 cities of Russia, including
   Krasnodar and Sochi


 Curriculum: computer literacy,
   effective communication, foreign
   language, healthy lifestyle


 March 14, 2011: first 25 Silver Age
   students got official Volunteer
   certificates
Future plans of development

 Volunteer centers are not
   established only for Sochi 2014
   project. They are encouraged to
   realize lots of regional and local
   volunteer projects

 Plan to create an association /
   umbrella organization of
   volunteer centers
 Involvement of volunteer
   centers in national and
   international projects
 Service learning approach
 Share of experience


                                         57
Global Sports Forum Trophy Award
         Sochi 2014 Volunteer Hubs Project

 March 10, 2011: Global Sports
   Forum in Barcelona, Spain


 The competition for the most
   innovative and effective sport
   projects held as a part of Forum


 Sochi 2014 program was
   awarded by special Juan
   Antonio Samaranch prize for the
   development of volunteering
   activities
Pre-games volunteers
 Most of key Sochi 2014 events are organized with help of our volunteers
 We realize pre-games program in Moscow and Sochi offices
2011 statistics
 More than 950 volunteers in Sochi 2014 database
 More than 4000 volunteer shifts in 54 events
 More than 120 office volunteers have worked over 28 000 hours




 26
27
Power of non-monetary motivation




Activating Volunteers: The power of non-monetary motivation   August 2012
PwC                                                                    28
«Fish bowl» discussion




            Special rules                                     Special set-up


Activating Volunteers: The power of non-monetary motivation                    August 2012
PwC                                                                                     29
Discussion rules




    1                     The discussion runs only inside the fish bowl.




    2
                         Every participant can take place on a free chair
                         any time he/she has a question/comment or
                         would like to support/argue a position.


    3                    “5 min rule” – if nobody comes to the fish bowl
                         during 5 min, a facilitator is allowed to
                         nominate a fish.


Activating Volunteers: The power of non-monetary motivation           August 2012
PwC                                                                            30
Are you ready to activate your
volunteers?




                                                              Thank you
                                                              PwC Team
                                                              Sochi 2014
Activating Volunteers: The power of non-monetary motivation           August 2012
PwC                                                                            31

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'Activating volunteers: The power of non-monetary motivation'

  • 2. www.pwc.com Activating Volunteers: The power of non- monetary motivation
  • 3. You want to know us Karel De Baere Philip Sladdin Karina Khudenko Ekaterina Pechenikhina Marina Chekmysheva Anton Lopukhin Activating Volunteers: The power of non-monetary motivation August 2012 PwC 3
  • 4. We want to know you Which AIESEC region? Are you an LCP, MCVP, MCP? Activating Volunteers: The power of non-monetary motivation August 2012 PwC 4
  • 5. Proud supporter of Sochi XXII Olympic Winter Games and XI Paralympics Winter Games Activating Volunteers: The power of non-monetary motivation August 2012 PwC 5
  • 6. Why did you choose PwC’s Workshop? Activating Volunteers: The power of non-monetary motivation August 2012 PwC 6
  • 7. Agenda I. Why do you volunteer? Career impact and valuable proposition II. Non-monetary motivation, as part of value proposition. III. Activating volunteers – Sochi 2014 Olympics organizing committee IV. Power of non-monetary motivation Activating Volunteers: The power of non-monetary motivation August 2012 PwC 7
  • 8. Why do you volunteer? Activating Volunteers: The power of non-monetary motivation August 2012 PwC 8
  • 9. PwC’s 14th Annual Global CEO Survey Millennials at work 4,364 graduates across 75 countries (Aged 31 or under) Money isn’t everything. The biggest draw for millennials, is the opportunity for progression. Activating Volunteers: The power of non-monetary motivation August 2012 PwC 9
  • 10. Is an experienced volunteer a highly valued hire? What is the value they can offer? Activating Volunteers: The power of non-monetary motivation August 2012 PwC 10
  • 11. Non-monetary motivation as part of value proposition Activating Volunteers: The power of non-monetary motivation August 2012 PwC 11
  • 12. Employee Value Proposition Activating Volunteers: The power of non-monetary motivation August 2012 PwC 12
  • 13. PwC Russia highlights Activating Volunteers: The power of non-monetary motivation August 2012 PwC 13
  • 14. Community • Developing our Volunteering Policy along these lines is a key point on our agenda for this year. • Last year, thanks to the PwC Donations database, we raised and donated almost 738,000 roubles. • In early 2010 we adopted a policy based on CR best practices that provides staff with one working day per year to do charity work. Activating Volunteers: The power of non-monetary motivation August 2012 PwC 14
  • 15. What we do. Highlights Knowledge and Cooperation with NGOs: experience: Junior Charity Club Achievement Russia This year 4 meetings 1,550 hours of pro were organised in bono lectures were close partnership given by PwC staff in with Charities Aid universities Foundation More than 100 volunteers from PwC More than 300 Charity instead of gifts children from seven orphanages Activating Volunteers: The power of non-monetary motivation August 2012 PwC 15
  • 16. What we do. Highlights Green Day "We use so much paper in our work that every single one of us should plant a tree to give back to nature." Natalia Dovgal, Manager, TLS M&A Over the years, more than 80 companies have taken part in this annual study and some more than once Leaders in Corporate Philanthropy study Activating Volunteers: The power of non-monetary motivation August 2012 PwC 16
  • 17. Activating Volunteers Sochi 2014 Activating Volunteers: The power of non-monetary motivation August 2012 PwC 17
  • 19. Sochi 2014 Volunteers Program To involve the necessary number of volunteers required for successful implementation Games of the Olympic and Paralympic Winter Games in the City of Sochi in 2014 To provide involvement of volunteers into the work in the City of Sochi during City the Games To maintain the infrastructure of volunteer activity in the country Country created under the OCOG Volunteers Program as a key element of the* Games' legacy
  • 20. Volunteer program structure 2009-2011 2012-2013 2014 2014-2015 Phase I. Infrastructure development 1. Promotion of volunteer values Phase II. Recruitment and training 2. Development of volunteer centers Phase IV. Legacy Phase III. Games 3. Development of IT-system 4. Legal support 5. Attraction and selection 6. Training 7. Work organization and management 8. Motivation and recognition *
  • 21. Volunteer Hubs in Russian Universities  26 specialized volunteer centers (14 regions)  Most presented regions: Krasnodar region and Moscow  Universities selected within a Russian-wide competition (126 bids) Key tasks:  Promote volunteer and Olympic values and organize volunteering activities in the University  Attract, select and train volunteers for Sochi 2014 Games
  • 22. Volunteers’ functions Volunteer profiles: Total Volunteer Hubs KSUPEST (Krasnodar), SMSUH (Moscow), RSSU 1 Event Services 8000 (Moscow), RSU (Moscow), SSU (Sochi), TSU (Tver), YSU (Khanty-Mansiysk) Protocol, NOC / NPC Services, Arrival & KSU (Krasnodar), MGIMO (Moscow), MUIF Synergy 2 Departure, International Client Services (& 5500 (Moscow), PSLU (Pyatigorsk) IOC/IPC), Language services МАDI (STU) (Moscow), OSTU (Omsk), NArFU 3 Transportation 3800 (Arkhangelsk), SRSTU (Novocherkassk) Services: Food & Beverage, VSUES (Vladivostok), NCCIE (Novorossiysk), 4 Accommodation, Village management, 2000 SPbSUSE (Saint Petersburg), Waste & Cleaning KSTU (Kazan), KSAU (Krasnodar), MUIF Synergy 5 Ceremonies 1500 (Moscow) KSU (Krasnodar), PSLU (Pyatigorsk), KSU 6 Press operations 1000 (Krasnodar), TSU (Tver) 7 Technology 1000 KSTU (Kazan), KSUT (Krasnodar), TPU (Tomsk), 8 Anti-doping 700 KSMU (Krasnodar), MSMU (Moscow) 9 Administration & Accreditation 400 VSU (Volgograd), PSLU (Pyatigorsk), TSU (Tver) 10 Medical services 250 BSMU (Ufa), KSMU (Krasnodar) + Sport volunteers 5000 Sport Universities & Sochi 2014 22
  • 23. Volunteer Hubs Silver Age University  Mission: To involve elder people into active and constructive social lifestyle  Students: more than 2,000 people of 55+ age in 10 cities of Russia, including Krasnodar and Sochi  Curriculum: computer literacy, effective communication, foreign language, healthy lifestyle  March 14, 2011: first 25 Silver Age students got official Volunteer certificates
  • 24. Future plans of development  Volunteer centers are not established only for Sochi 2014 project. They are encouraged to realize lots of regional and local volunteer projects  Plan to create an association / umbrella organization of volunteer centers  Involvement of volunteer centers in national and international projects  Service learning approach  Share of experience 57
  • 25. Global Sports Forum Trophy Award Sochi 2014 Volunteer Hubs Project  March 10, 2011: Global Sports Forum in Barcelona, Spain  The competition for the most innovative and effective sport projects held as a part of Forum  Sochi 2014 program was awarded by special Juan Antonio Samaranch prize for the development of volunteering activities
  • 26. Pre-games volunteers  Most of key Sochi 2014 events are organized with help of our volunteers  We realize pre-games program in Moscow and Sochi offices 2011 statistics  More than 950 volunteers in Sochi 2014 database  More than 4000 volunteer shifts in 54 events  More than 120 office volunteers have worked over 28 000 hours 26
  • 27. 27
  • 28. Power of non-monetary motivation Activating Volunteers: The power of non-monetary motivation August 2012 PwC 28
  • 29. «Fish bowl» discussion Special rules Special set-up Activating Volunteers: The power of non-monetary motivation August 2012 PwC 29
  • 30. Discussion rules 1 The discussion runs only inside the fish bowl. 2 Every participant can take place on a free chair any time he/she has a question/comment or would like to support/argue a position. 3 “5 min rule” – if nobody comes to the fish bowl during 5 min, a facilitator is allowed to nominate a fish. Activating Volunteers: The power of non-monetary motivation August 2012 PwC 30
  • 31. Are you ready to activate your volunteers? Thank you PwC Team Sochi 2014 Activating Volunteers: The power of non-monetary motivation August 2012 PwC 31

Notas do Editor

  1. Welcome to PwC WorkshopWe are glad to be here to get to know you and to let you know more about us while exchanging ideas.For the start let’s see who is here today.
  2. My name is Philip Sladdin, I’m the current Global Information Leader at PwC.With me there are:Karel De Baere – CEO and Chairman of PwC Belgium and AIESEC ChampionKarina Khudenko – Partner PwC Russia and Alumni of AIESEC Russia. Ekaterina Pechenikhina – PwC Russia Assistant Manager, Human Resources Marina Checkmysheva – PwC Russia HR Consultant, Tax & Legal Services | Human Resource ConsultingAnton Lopukhin - Sochi 2014 Olympic Games Organizing Committee, Head of the volunteers management function
  3. What about you?Ask to participants to raise their hands when hearing their region or current position.From which region are you from? – WENA, MENA, Asian Pacific, CEE, Africa, Iberoamerica.What is your current position in AIESEC? LCP – Local Committee President, MCVP – Member Committee Vice-president, MCP – Member Committee President?
  4. Why did you choose PwC’s workshop?Ask to participants this question. 4 in total.
  5. Why do you volunteer?Ask to 4 delegates their reasons for volunteering.
  6. Share with delegates the facts and information we got from our publication called: Millennials at work. Document attached to read it.
  7. Does a company want to hire a volunteer experienced? – Talk about the experience of working with +10 AIESEC volunteers/interns as GC and with AIESEC Int in general; also about the volunteers involved in PwCs CSR programme that you manage. The main factors that distinguish a volunteer from others.Value proposition offered by volunteer experienced
  8. Explain the main concepts of Non-monetary motivation. Provide examples of non-monetary motivations used by organizations.
  9. Provide facts and tools for management and implementation.
  10. Power of non-monetary motivationGoals:• Participants understand how they can use the basic principles of non-monetary motivation at their everyday job in AIESEC• Participants understand “success factors” of non-monetary motivation management• Participants are aware of common mistakes
  11. Fishbowl set-up: 2 rounds of chairs Fishbowl rules:1. The discussion runs only inside the fishbowl.2. Every participant can take place on a free chair any time he/she has a question/comment/example or would like to argue/support a position.3. “5 min rule” – if nobody comes to the fish bowl during 5 min, a facilitator is allowed to nominate a “fish”.Timing:5 min – explaining the rules, changing the chairs set-up30 min – Fishbowl discussionFirst question: • Isn’t non-monetary motivation concept used by a company just another way to earn more money with less cost?
  12. Wrap up all the workshop, main thoughts and messages for delegates to think about. Delivery the bottles branded with Sochi and PwC to the 10 most proactive participants or with the best questions during the fishbowl.Leave an open question.Thanks for coming.Gifts delivery – Melissa will have a box whit all the scarf's and ties to provide to the all delegates as general gifts (giveaways).