Practical advice on how to best pitch your product/company to investors for the purpose of seeking investment.

1. Pitching To Investors Craig hayashi Board director – Maple leaf angels Managing partner – click capital

2. About Me www www.linkedin.com/in/craighayashi

3. Who is: Actively looking for funding Thinking about doing a start-up Work at a start-up Work at a corporation About You

4. The Funding Ecosystem

5. The Funding Ecosystem Friends/Family/Founders Angels Government Venture capital Banks IPO

6. Angels vs VCs

7. 40 members (accredited investors) 10 events 3 company presentations per event $200k to $300k per deal Not a fund Full time paid executive director Organized angel groups = Good for entrepreneurs & Good for angels Maple Leaf Angels

8. www Maple Leaf Angels Founded: 2007 $6m in financings

9. Technology, cleantech, medical device Past the business plan stage Applications: ~350 Selection committee: ~180 Presentations: ~90 Funded: 16 Maple Leaf Angels

10. Angel Groups in Ontario

11. The Funding Process (Angel Group)

12. Product & pain point “We have developed a revolutionary sinowave laser that enables industrial processes on ferrous materials in low vacuum environments.” What Angels Look For

13. Product & pain point “The Google search UI does not take advantage of today’s rich web 2.0 technologies. We are launching an ad-supported search service targeted exclusively for the Luxembourg market that uses the latest UI technologies to provide a better search experience.” What Angels Look For

14. Market size “We make mp3 player cases. Our market size is everybody in the world that owns an mp3 player.” What Angels Look For

15. Revenue model OEM Licensing Direct sales Channel What Angels Look For

16. Competition “Our product is revolutionary. There is nobody else on the market making a similar product. We have no competition.” What Angels Look For

17. Barriers to entry Patents Trade secrets Employment contracts Supplier agreements Licensing arrangements Partnerships What Angels Look For

18. Management, board, advisors “We have over 50 years combined experience in our industry. Our management team has worked together on 3 previous start-ups. Our 3 start-ups have all successfully exited within 5 years of founding and have generated returns to our investors of 10x to 15x.” What Angels Look For

19. Financials

20. Financals 1% of our target market = $5m in revenue What Angels Look For

21. Financals We are targeting 1 store in each of the 15 largest cities in North America Our revenue targets are X for 3 categories of market site We have adjusted for seasonality as follows We have benchmarked against similar retail stores What Angels Look For

22. Deal terms Valuation 51% does not mean control Equity vs. convertible debt What Angels Look For

23. Exit M&A IPO What Angels Look For

24. Investor management Investor management Investor management Investor management Investor management Investor management Investor management Investor management Investor management After you get funded

25. Start early Build relationships Be memorable for the right reasons Top 3 Tips

26. www.mapleleafangels.com/for-entrepreneurs/boot-camp www.mapleleafangels.com www.angelinvestor.ca www.marsdd.com www.iscm.ca www.riccentre.com Questions?