Mais conteúdo relacionado Semelhante a 10 Scariest Intranet Mistakes & How to Avoid Them (20) Mais de Prescient Digital Media (16) 10 Scariest Intranet Mistakes & How to Avoid Them1. 10 Scariest Intranet Mistakes
Watch the webinar video instead & How to Avoid Them
October 31, 2011
Carmine Porco, Prescient Digital Media
Chris Chambers, Prescient Digital Media
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3. Agenda
o Who we are (5 mins.)
o 10 scariest intranet mistakes (30 mins.)
o Questions and answers (15 mins.)
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4. Who We Are
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7. Intranet or Frankenstein’s Monster?
o Its parts are bolted
together from various
sources, some of
which aren’t quite
official.
o Some of its parts are
missing and some
expired a long time
ago.
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8. Intranet or Frankenstein’s Monster? (cont’d)
o It lacks a brain and
has taken on a life of
its own.
o Your audience runs
screaming when told
to interact with it.
o It frightens its
creator.
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9. 10 Scariest Intranet Mistakes
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10. 10. Non-existent executive sponsor
o Must secure buy-in from an
executive sponsor.
18% State lack of executive
support as the #1 barrier
to implementation.
9% State lack of a business
case as the #1 barrier to
implementation.
Source: Social Intranet Study 2011
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11. 10. Non-existent executive sponsor
(cont’d)
o Executive satisfaction with Intranet 2.0
tools is still dangerously low (28%).
o Executives aren’t contributing to social
media tools as frequently as
employees.
o Solution: Business Case, Executive
education
Source: Social Intranet Study 2011
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12. 10. Non-existent executive sponsor
(cont’d) Nexus of Intranet Success
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13. 9. No ghouls (goals)
o Knowing the future of your
intranet isn’t as easy as looking
into a crystal ball.
o Need to define:
• Mission & Vision
• Long and short term goals
• Critical Success Indicators (CSIs) for
measuring the future success of the
site.
• Governance
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14. 9. No ghouls (goals) (cont’d)
o Majority of organizations Solution: Strategic Plan
don’t have an intranet Vision
strategy (or they have one
and don’t follow it). Mission
o Need to determine how Objectives
intranet strategy fits into
overall corporate strategy. Goals
KPIs
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16. 8. Nauseating homepage (cont’d)
Can’t just spin a wheel…
Red
Communications Kitchen sink
Personalized
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17. 8. Nauseating homepage (cont’d)
Or put lipstick on a pig…
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18. 8. Nauseating homepage (cont’d)
Need…
Assessment Planning
• Business stakeholder • Strategic
input • Functional
• Employee input • Information
• Benchmarking input architecture
• Wireframes
• Creative brief
• Design
• Design Style guide
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19. 7. Out-of-the-box search (no customization)
o Can’t just purchase and install a search tool.
o Need to find the right balance between
usability and functionality.
• Too many search options = overwhelmed users
• Too few search options = frustrated users
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20. 7. Out-of-the-box search (no customization)
(cont’d)
o Considerations for search:
• Integrate meta-data into search.
• Allow users to search by sites, people, doc's,
blogs, etc.
• Make banner search accessible from every page
within the intranet.
• Enable fuzzy-search terms.
• Hardwire common search terms.
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21. 6. Design your intranet like a website
o Don’t be fooled. Intranet ≠ external
website.
• Different users with different
intentions accessing different
information.
o Design must be supported by
Information Architecture and
Wireframes.
o Personas & Use Cases
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22. 5. Try to boil the ocean
o Don’t try to do everything yourself.
o Redeveloping your intranet is a collaborative project
requiring input from IT, HR and Communications.
o Phased approach: Don’t try to
launch an intranet all at once
with everything turned on.
Source: Social Intranet Study 2011
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23. 4. Not summoning help from beyond
o Benefits to hiring an outside
consultant:
• Non-partisan
• Intranet specific-expertise
• Benchmarking capabilities
• Knowledge of intranet best practices
o Avoid the political pitfalls that can kill an
intranet.
• e.g. Consultant can mediate between IT and Communications.
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24. 3. Being sold a solution, rather than
selecting a solution
o No one-size-fits-all solution.
o Thousands of technology
solutions to choose from.
o Follow proven process to
ensure the technology you
buy is right for your
organization.
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25. 3. Being sold a solution, rather than
selecting a solution (cont’d)
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26. 2. Failing to involve your audience
o Involving your audience:
• Eases political tensions by giving different
departments a voice.
• Ensures business requirements are accurate,
when they’re gathered from a representative
sample of users.
• Reduces the likelihood of intranet silos.
• Increases adoption rates. Users are more
likely to use something they’ve helped
create.
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27. 2. Failing to involve your audience (cont’d)
Business Focus Groups User Survey
Requirements
Interview
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28. 1. Assuming SharePoint is a silver bullet
o “Silver bullet”: A simple remedy for a difficult
problem.
o SharePoint: “Jack of all trades, master of
none.”
o Can’t just use it out of the box.
o Expensive to customize.
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29. 1. Assuming SharePoint is a silver bullet
(cont’d)
o “It’s a mile wide, and an inch deep.” T. Ward
o Offers everything and the kitchen sink, but is
best-of-breed for virtually nothing except
Team Site deployment and My Sites (when
deployed correctly).
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30. 10. Non-existent executive sponsor
9. No ghouls (goals)
8. Nauseating homepage
7. Out-of-the-box search (no customization)
6. Design your intranet like a website
5. Try to boil the ocean
4. Not summoning help from beyond
3. Being sold a solution, rather than selecting a solution
2. Failing to involve your audience
1. Assuming SharePoint is a silver bullet
Questions and Answers
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32. Contact Information
Carmine Porco Chris Chambers
Vice President, Vice President,
Client Deliverables Client Development
cporco@prescientdigital.com cchambers@prescientdigital.com
(416) 926-8800 (416) 926-8800
(416) 728-2226 (416) 450-9732
@carmineporco @chris_chambers
Skype:carmine.porco
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