2. WORD OF MOUTH MARKETING
word-of-mouth marketing is the
interaction of consumers and users of
a product or service serve to amplify
the original marketing message
3. Word of mouth: is the act of consumers
providing honest information to other
consumers
Word of Mouth : is driven by influencers
with large social networks who are
inspired to talk positively about a
brand, product or service
4. What is WOMM ?
Word of Mouth Marketing(WOMM)
It happens when people are given a reason to talk
about a product(s) or service(s) – online and offline.
WOMM is based on driven customer satisfaction ,
two-way dialog and transparent communications
