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THE FUTURE
OF EDUCATION
IS MOBILE
WHO ARE THE EDUCATION APP LEADERS ?
At Pivotal Labs, keeping on top of the ever-evolving digital education space is ingrained
in our DNA. Of the four major categories of education apps, these are our top picks.

PUBLISHERS:
Houghton Mifflin
Harcourt

MOOCS:
Coursera

K-12:
Toca Boca

HIGHER-ED:
The University
of Alabama Mobile

THE FUTURE OF EDUCATION IS MOBILE
More than

80

PUBLISHERS

%

Houghton Mifflin
Harcourt
Why It’s Leading
Highly Rated
Apps Span Across All Ages
Cross Platform
Developed Series
Top Features
•
•
•
•

Uses Intro Video to Show Features
Easy Access to Full Version Purchase
Learning and Application of Teachings
Free Material

41.5%

of the best-selling paid apps in the
iTunes Store's education category
are targeted towards children.

of the e-books
market belongs
to Amazon

74%
41.5%
74%
84%

of students
use an e-book
in courses

E-BOOKS

84%

57%

of children use
tablets for
education apps

of publishers
worldwide
produce e-books

THE FUTURE OF EDUCATION IS MOBILE
MASSIVE OPEN
ONLINE COURSE

Canada

4.1%

SHARE OF ONLINE COURSES

Coursera

Why It’s Leading
High Usage
Online/Offline Features
Audio & Video Options
Uses Gamification

USA

38.5%

INDIA

BRAZIL

5.2%

5.9%

Top Features
• Stream lectures on your Apple TV
• Download lectures and videos for
offline viewing
• Resume lectures where you left off
• Get notifications on upcoming tests,
professor notices and more

$60

$16

MILLION

MILLION

invested by
Harvard and MIT
to launch edX

raised in venture
capital funding
for Coursera

190

COUNTRIES
have MOOC
participation

THE FUTURE OF EDUCATION IS MOBILE
K-12

Toca Boca
Why It’s Leading
Trusted by Parents
Highly Rated
Great User Experience
Fosters Creativity
Top Features
• Enjoy interactive game play with
tilt and touch features
• Registration required
• Pay up-front model ensures no
unwanted ads or accidental purchases

3
4

of kids have access to
a mobile device at home

71%
of parents
believe that
mobile devices
will help open
learning
opportunities

83%
of teachers are interested
in using technology in
classroom instruction

59%
of faculty agree that
mobile technologies
create a better
learning environment

• Options for everyone with gender
neutral features, different languages
and variety of apps in series

THE FUTURE OF EDUCATION IS MOBILE
HIGHER-ED:

The University of
Alabama Mobile

55%

82%

of higher educational
institutes believe that
mobile learning/course
management services
are a high priority

of students have
used their phone for
‘school-related’
tasks

Why It’s Leading
Centralized User Experience
Integrates with Phone Features
Multi-Platform Capabilities
Wide Selection of Features
Top Features
• Download HD images and videos to
your mobile device
• Connect the campus and city map to
your GPS
• Check the Athletics department’s
lates schedules and scores

Mobile traffic has
increased from

8%
2012

18%
2013

92%

of institutions are
providing some level
of support to users
on mobile devices

• Search for available washers and dryers;
monitor your cycle and set alerts

THE FUTURE OF EDUCATION IS MOBILE
When trying to find a successful foothold in
the digital education space, the challenges
faced are complex: it’s a highly competitive
industry, and the transition away from
traditional formats can seem daunting.

DO YOU WANT
TO BUILD A
“BEST-IN-CLASS”
EDUCATION APP?

The Pivotal Labs Education practice partners
with global leaders to deliver engaging,
interactive content to an increasingly
connected learning community. Our team
of education experts can help you develope
digital strategies that take advantage of
industry trends such as online and distance
learning, tablets instead of textbooks,
and smartphones in the classroom.
We take a strategic approach that covers
all elements required to build a compelling
digital experience, including in-depth
feature discovery, scalable architecture,
and powerful performance analysis.

THE FUTURE OF EDUCATION IS MOBILE
FEATURED CLIENTS & PARTNERS

THE FUTURE OF EDUCATION IS MOBILE
ABOUT US
Pivotal Labs has been at the forefront of agile development
for more than two decades. We specialize in building highly
reliable, scalable web and mobile solutions for enterprise
and start-up clients, across a range of industries including
media, retail, healthcare, education, and financial services.

CONTACT US TO LEARN MORE:
info@pivotallabs.com

THE FUTURE OF EDUCATION IS MOBILE
SOURCES
MOOC
insidehighered.com/sites/default/server_files/files/MOOCs%20for%20the%20rest%20of%20us%20January%2022%202013.pdf
onlineschools.org/visual-academy/mooc-money/
elearnhub.org/mooc-infographic/
K-12
teachthought.com/technology/50-mobile-learning-statistics-for-k-12-education-infographic/
news.cnet.com/8301-1023_3-57411576-93/one-fifth-of-third-graders-own-cell-phones/
commonsensemedia.org/zero-to-eight-2013-infographic
dev.pearsonlearningsolutions.com/assets/downloads/reports/social-media-for-teaching-and-learning-2013-infographic.pdf
Higher-ed
oho.com/blog/mobile-usage-higher-education-trend-report-infographic
educause.edu/library/resources/mobile-it-higher-education-2011%E2%80%94infographic
net.educause.edu/ir/library/pdf/ERS1302/ss2013_infographic.png
teachthought.com/technology/infographic-how-students-are-actually-using-smartphones/
Publishers
edtechreview.in/news/news/e-learning/529-mobile-apps-influence-childhood-education
pwc.com/en_GX/gx/entertainment-media/pdf/eBooks-Trends-Developments.pdf
mobilemarketer.com/cms/news/research/12141.html

THE FUTURE OF EDUCATION IS MOBILE

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The Future of Education Is Mobile