The document discusses a presentation about the global app economy given by Richard Pidgeon from Distimo. It provides insights into global and local app markets, including revenue distribution by region, top earning countries, growth rates, and popular app categories. Competitive insights are also presented that compare the performance of apps like SoundCloud and Spotify across platforms.

1. Where’s the Money
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The Global App Economy
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Richard Pidgeon
Distimo
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2. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
AGENDA
• Introduction
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• Global Market Insights
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• Local Market Insights
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• Competitive Insights

3. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Introduction & Background

4. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
DISTIMO INTRODUCTION
Distimo App Analytics
Free tracking of apps across all major app stores and ad networks
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Distimo AppIQ
Premium data for developers, ad networks,
brands and the financial services industry
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Distimo Conversion tracking
Track conversions and the life time value of users
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Distimo API
Integrate app data in own or 3rd party platforms
Solving the App-Puzzle

5. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Global Market Insights

6. THE ASIAN MARKET IS GROWING QUICK
Global Revenue Distribution By Region, April 2013
vs. 2014
2014
0.3
0.2
0.45
Africa
Asia
Australia
Europe
North America
South America
2013
0.014
0.35
0.23
0.051
0.34
0.002
Africa
Asia
Australia
Europe
North America
South America

7. THE US AND JAPAN ARE CLEARLY IN THE LEAD
Combined Revenue iOS and Google Play, April 2014

8. ASIA SHOWS STRONGEST GROWTH IN REVENUE
Growth Rates in Revenue, Feb 2013 –Feb 2014

9. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
iOS IS LARGEST PLATFORM IN MOST COUNTRIES
Revenue Share per Platform

10. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Local Market Insights

12. 12
8%
2%
1%
SocialNetworking
BooksNavigation
Entertainm
ent
M
usic
Photo&
VideoEducation
Health&
FitnessProductivityReference
iPhone Revenue

13. 13
5%
1%
Entertainm
ent
BooksNewsstandNavigationProductivityEducation
Lifestyle
Business
Kids
SocialNetworking
iPad Revenue

14. 14
2%
1%
Travel&
Local
Tools
Com
m
unication
SocialProductivity
Education
Personalization
M
edia&
Video
M
usic&
Audio
Books&
Reference
Google Play - Revenue

15. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Looking at Competitor Apps
Performance

16. 16
Soundcloud GP Installs v iOS Downloads

17. 17
Soundcloud versus Spotify

18. MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
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• Monthly reports and webinars:
www.distimo.com/publications
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• Free App Analytics to measure own applications:
www.distimo.com/app-analytics
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• Daily ranking of all apps in every app store:
www.distimo.com/leaderboards

19.
Richard
Pidgeon
richard@distimo.com
THANK
YOU!