Remember Blackberry? How about Cylance? Yep - they're together doing new things!

1. Tech You Oughta Know

2. Mission & Values
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Mission: Intelligent Security. Everywhere.
Values: Prevention is possible by using Cylance AI to prevent incursion. Eliminate 99.7% of the malicious files.
Using Advanced AI to detect and respond for the remaining .3 percent.

3. Company Overview
• The BlackBerry name has been around for a long time. However, it has
gone through some changes over the years. This is not your father’s
BlackBerry anymore.
• In 2019, BlackBerry bought Cylance. Cylance was an up-and-coming name
in the AI/ML world for endpoint protection and EDR.
• Over the last few years BlackBerry has evolved into a Cybersecurity
company powered by Cylance AI.
• Main offerings with Cybersecurity are: CylanceProtect (EPP) CylanceOPTICS
(EDR) CylancePERSONA (Behavioral Analytics) CylanceGATEWAY (AI Driven
VPN, ZTNA) CylanceAVERT (DLP) CylanceGUARD (MDR PROTECT, OPTICS
PERSONA and GATEWAY managed 24/7)

4. Use Cases
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BlackBerry/ Cylance provides full-spectrum threat prevention that stops endpoint breaches by solving the following use
cases:
• Identify and block malicious executables without the need for constant updates or a cloud connection
• Identify security vulnerabilities and potential malicious activities by monitoring OS updates, system parameters, device
configurations, and system libraries
• Control where, how, and who can execute scripts
• Manage USB device usage and prevent unauthorized devices from being used
• Stop fileless malware attacks
• Lock down fixed-function devices such as kiosks, POS terminals, etc.
• Prevent zero-day and ransomware attacks
• Stop memory and Script-based attacks and exploitations
• Use application sandboxing and code analysis as well as app-security testing to identify malware and grayware
• Identify any malware that might come in through sideloaded applications, unique signature-based malware, or simulations
• Protection for endpoints when users are online or offline

5. Why ?
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• Seventh-Generation Cybersecurity AI
• Cylance AI set the standard as one of the first machine learning (ML) models for cybersecurity.
Now in its seventh generation, Cylance AI has trained on billions of diverse threat data sets over
several years of real-world operation. Tested across an array of cybersecurity applications, its
performance has proven unparalleled effectiveness for identifying and preventing malware.
• While many security providers' claims around using AI or ML in their offerings may be true, they
may be using AI to optimize and automate some aspects of their heuristics or signature-
generation processes. But they fall short of the full promise of AI—preventing cyberthreats.
• As both a pioneer and innovator in cybersecurity AI, the Cylance AI team has and continues to
lead in research, development, application, depth and effectiveness—specifically when applying
AI and ML to the challenges of cybersecurity. And our data science-led approach to strengthen AI
models against future threat variants offers a clear advantage over solutions that use AI as a
plugin or add-on feature.

6. Why is it cool to you?
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• I started my career at a VAR. I am a cybersecurity nerd. It was
interesting to me when Cylance popped on to the scene and to see
how they were utilizing AI to prevent attacks was fascinating. Fast
forward a few years and now I’m working for them. I am part of the
new era here at BlackBerry/ Cylance, tasked with showing how our
technology is second to none. We have an 8 year head start on most
EPP platforms that claim they use AI. Our technology is tested daily
against our competition and can out perform them at the endpoint.

7. What are YOUR goals with the organization?
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I want to build a strong book of business and show my territory that BlackBerry/
Cylance can really deliver. Internally, I want to be the one that everyone looks to for
advice. I love helping my colleagues with different problems/issues. I want to make
it easier for clients to feel protected. That’s why we do this. Yes, money is great, but
when you have clients that trust you, the money follows. I also just had twins in
January, so I am very invested in getting the name out there!

8. What does integrate with?
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That’s a good question. If you’re talking about CylancePROTECT. It can sit infront of any EDR and be the
first layer of defense.
If you’re asking can the BlackBerry/Cylance’s product set integrate with other Endpoint Protection
software or EDRs, the answer is not yet.
We offer an MDR platform to maximize the efficacy rate of our products called BlackBerry Guard. That
incorporates EPP, EDR, and Manages 24/7 it so you don’t have to worry about the alarms going off.