Buying and selling e-content

People Actually Do Pay for Online Content Jim Jansen Senior Fellow Pew Internet & American Life Project

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Do people actually pay for online content? ,[object Object]

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#1 Internet and Broadband Revolution

Has stabilized Probably slow growth for years ahead

[object Object],[object Object],[object Object],[object Object],More importantly, content creators! Changed the media landscape! 70% 66%

#2 Wireless Connectivity Revolution

Cell phone owners: 85% of adults 96% 90% 85% 58% Cell phone ownership has outpaced or is on par with internet access for all age groups!

Mobile internet connectors: 57% of adults 62% 59% 55% ,[object Object],[object Object],[object Object],Always on - access anytime and anywhere!

#3 Social Networking Revolution

48% of American adults use social networking sites. The fastest growing is the 50+ age cohort!

And, folks aren’t using just one SNS! If trends continue, the majority of American adult internet users will have profiles on multiple social network sites. Currently, a majority of social networking site users already do (52%). Changing social roles, workforce, culture, politics, news sources, community, commerce, participation, etc.

The impact on information … Dramatic effects on people’s relationship to information, media, and electronic content

So, what does this mean for purchasing online content? ,[object Object],[object Object]

What do we mean by online content? ,[object Object],[object Object],[object Object]

Quick Methodological Note ,[object Object],[object Object]

Breakdown by type of content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Low of 2% High of 33% Let’s take a quick look at these percentages and content types

Music and Software Lead the Way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entertainment and commerce have always been big drivers of internet usage.

Apps, games, and information are next ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The increasingly high penetration of smart phones and tablets drivers of apps usages.

Multimedia, Premium content, and books, follow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entertainment and leisure pursuits are motivators across several types of online content.

Podcasts, stuff for games, and access come next ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Again, entertainment and leisure pursuits.

And, finally, adult content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],At least some people tell the truth!

Misc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purchasing online content ,[object Object]

Number of online content types purchased by internet users ,[object Object]

Much do they spend? ,[object Object],[object Object],[object Object]

Number of types of payment methods ,[object Object],[object Object],[object Object]

Demographic factors ,[object Object]

Take Aways ,[object Object],[object Object],[object Object]

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Sign that I am officially getting old. I had the option today to pay for or pirate software – I decided to pay.

Follow-on Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Related Reports Available at Pew Internet Pew Research uses a freeimum model. All reports, surveys, and data are available and free. Material from 2000 to the present!

Thanks! (welcome questions!) People Actually Do Pay for Online Content Jim Jansen Senior Fellow Pew Internet & American Life Project

Buying and selling e-content

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