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GROWTH STRATEGIES Growth Drivers: Innovation and Entrepreneurship Pavel Olegovich Luksha [email_address]
Value proposition and innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation and new product development ,[object Object],[object Object],[object Object]
Incremental innovations:  Балтика ,[object Object],[object Object],[object Object],[object Object]
Incremental innovation:  Вимм-Билль-Данн ,[object Object],[object Object],[object Object],[object Object]
Some types of incremental innovation ,[object Object],[object Object],[object Object],[object Object]
Global players meeting local tastes ,[object Object],[object Object],[object Object]
Addressing regional differences: VF ,[object Object],[object Object],[object Object]
Unilever’s Axe: timely adaptation  of cosmetic line ,[object Object],[object Object],[object Object],Axe Vice ad
AliBaba.Com: a customized solution for Chinese users ,[object Object],[object Object],[object Object]
Imitation: how this works for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],If this works for the US  /  Europe,   this might work for Russia as well. Pro :  idea generation costs are low Contra :  the ‘success formula’ is still hard to copy
Facebook  и  Vkontakte:  find the 10 differences vkontakte.ru facebook.com 200+ Mil users worldwide 30 +  Mil users in Russia and Ukraine
Russia: business format copycats ,[object Object],[object Object],[object Object],[object Object]
AirAsia ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global imitation as local innovation : ‘ Русский стандарт ’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Used McKinsey competencies (knowledge of globally successful solutions )
Local imitation of global solutions: get your market fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : ( Izosimov, 2008)
Imitation in FMCG market:  food products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Imitation :  second mover advantage ,[object Object],[object Object],[object Object]
So … why innovate? ,[object Object],[object Object],[object Object],[object Object],Source : ( Leifer et al. 2005)
Radical innovations:  high impact and high risk ,[object Object],[object Object],[object Object],[object Object],Source : ( Leifer et al. 2005)
DuPont Biomax ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Biomax product range
Managing radical innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],Source : ( Leifer et al. 2005)
Some of Russia’s radical innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time for the group project Are Russians really poor in innovating globally, and why?
Innovator traps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovator traps (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation and strategic entrepreneurship ,[object Object],[object Object],[object Object]
Strategic entrepreneurship and innovation: Embraer ,[object Object],[object Object],[object Object],[object Object],Embraer EMB120  corporate jet
Strategic entrepreneurship:  teaching via the Internet ,[object Object],[object Object]
Cisco venture support ,[object Object],[object Object],[object Object],[object Object]
Innovation and entrepreneurship  within ecosystems ,[object Object],[object Object],[object Object]
Threadless: using  the leverage of the ecosystem ,[object Object],[object Object],[object Object],[object Object]
Google innovation ecosystem Google  platform Users Content providers Advertisers Innovators Media companies and individuals 150+   Mil unique users daily Over 1 Mil companies and individuals Enthusiastic programmers ,  independent software vendors ,  Google engineers,  open-source community
Sun Java: open control model ,[object Object],[object Object],[object Object]

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Growth Strategies: Growth Drivers - Innovation and Entrepreneurship

  • 1. GROWTH STRATEGIES Growth Drivers: Innovation and Entrepreneurship Pavel Olegovich Luksha [email_address]
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  • 12. Facebook и Vkontakte: find the 10 differences vkontakte.ru facebook.com 200+ Mil users worldwide 30 + Mil users in Russia and Ukraine
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  • 24. Time for the group project Are Russians really poor in innovating globally, and why?
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  • 33. Google innovation ecosystem Google platform Users Content providers Advertisers Innovators Media companies and individuals 150+ Mil unique users daily Over 1 Mil companies and individuals Enthusiastic programmers , independent software vendors , Google engineers, open-source community
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