02. types of pricing strategies
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02. types of pricing strategies
- 1. The Science of Start Session 5: Pricing strategies paulshawsmith scientific business strategy
- 2. What do you need to learn before the next session? paulshawsmith scientific business strategy
- 3. What is the best price for your product offering? paulshawsmith scientific business strategy
- 4. In groups of 3 – 4 brainstorm times: * Share with your team members: * What method you used to determine your pricing * Give a name to each method * Create a list of different methods * Pick one person to read your methods to the class * Time: 10 minutes Determining pricing methods ?
- 5. What is the perceived value of the product? What is the perceived value of different features? What does the product cost? What do different features cost? What is the customers budget? How much money does the customer have? How unique is the product or service? What is the customer ROI? Debriefing questions
- 6. 1 Cost pricing paulshawsmith scientific business strategy
- 7. Cost pricing
- 8. 2 Skim Pricing paulshawsmith scientific business strategy
- 9. Skim pricing
- 10. 3 Loss leader paulshawsmith scientific business strategy
- 12. 4 Market-oriented pricing paulshawsmith scientific business strategy
- 13. What are the competitors charging?
- 14. 5 Penetration Pricing paulshawsmith scientific business strategy
- 16. 6 Premium Pricing paulshawsmith scientific business strategy
- 17. Premium pricing
- 18. 90,000 is that tractors price if it is only equivalent to competitors tractor 7,000 is price premium for Caterpillar’s superior durability 6,000 is the price premium for Caterpillar’s superior reliability 5,000 is the price premium for Caterpillar’s superior service 2,000 is the price premium for caterpillars longer warranty on parts 110,000 is the normal price to cover Caterpillar’s superior value -10,000 discount ------------- 100,000 final price Premium pricing
- 19. 7 Contribution Margin-based Pricing paulshawsmith scientific business strategy
- 20. Profit Price Contribution margin based pricing
- 21. 8 Pay what you want paulshawsmith scientific business strategy
- 22. Radiohead “pay want you want”
- 23. 9 Freedium paulshawsmith scientific business strategy
- 24. Freeduim – Upgrade model
- 25. Freeduim – Advertising model
- 26. What pricing strategy will you use? paulshawsmith scientific business strategy
Notas do Editor
- So, the first thing that R100 million plus entrepreneurs do is they have ambition. Oceans and oceans of ambition.
- Playstation 3 was originally sold for $599, but prices were gradually reduced to $299.