TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’14. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2013. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. DATA SOURCE: MEDIA BANK PAKISTAN BASE: Spot TVC’s IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.