TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’14. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2013. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
DATA SOURCE: MEDIA BANK PAKISTAN
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.
2. TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’14 to Dec’14. It
covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along
with comparison with 2013. The report also focuses on share of TV channels, share of each genre and ad-spend
split over the time slots.
DATA SOURCE: MEDIA BANK
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the
ranking on the basis of ad spend.
For query on DATA, please contact Mr. Chander Kant from Media Bank at:
chander.k@mediabank.net.pk
If you have any other questions, please contact PAS at:
secretariat@pas.org.pk
About the Report
19. Time Band Split 2013 & 2014
% Share of Advt. Minutes
Late
Night (00:00 -
05:59), 11%
Morning
Time (06:00 -
11:59), 16%
After
Noon (12:00 -
16:59), 25%
Evening
Time (17:00 -
18:59), 11%
Prime Time
(19:00 - 22:59),
30%
Late Prime Time
(23:00 - 23:59), 6%
20. THE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0300-2690840