1. Internship
Experience
Paige Rowley

2. Intern Background
• San Diego, California
• Junior at The University of Arizona
• Communication Major
• Minoring in Marketing and
Leadership

3. UA Campus
Involvement
• Pi Beta Phi Fraternity for Women
• Lambda Pi Eta Communication Honors
Society
• Camp Wildcat Club
• Rho Lambda Women’s Panhellenic
Leadership Honorary

4. Communication and Marketing
InternAdvisors:
Brenda Hough and
Jessa Turner
This internship would give me experience in the workforce while
teaching me about communication and marketing within a large
organization.
Leadership Minor 50 hour internship requirement.
My Communication classmate, Jayme, had finished her internship at
the Tech Park and recommended it to me.
I was then in contact with Brenda, discussing internship and possible
interviewing.

5. Goal of Internship
● To develop a strategic marketing tool that will allow us
to be organized while planning to market and spread
brand awareness
● Create a simple publishing schedule
● Complete a 50 hour internship
● Become a communication point to team members
● Learn about UA Tech Parks

6. My Project

7. Project for Spring Semester 2016
• Developing UA Tech Park Editorial Content Calendar in order to reach
and build brand awareness with our target audience
• Updating and editing content calendar to give a comprehensive view of
content planned and see new opportunities
• Creating drafts and outlines of calendar
• Attending weekly meetings with supervisor to discuss

8. Master Editorial
Calendar
The main task for my internship was to develop
an editorial content calendar that connects staff
with future events and duties that correspond
with those upcoming dates.
The goal of the calendar is:
● To provide information about future
opportunities for Tech Parks Arizona to
plan and market in advance towards the
target audience.
● To give staff a comprehensive view on the
content that is planned and allow them to
insert their information for others to
coordinate strategies and give assistance.
● To look back on this information for future
marketing references and due dates.

10. Work Completed
• Editorial Content Calendar
• Report on Reporter
• April TREND Report on Economic
Development
• Facebook post drafts
• Proposal for Intern Gathering
• Edits on Racing the Sun drafts
• Event submission posts on
websites: Tucson Weekly, Vail
Voice, Inside Tucson Business, etc.
• Draft of May TREND Report on
Sustainable Development

11. Suggestions Challenges
• Direct Outreach - We need all staff to send in
personal contacts and email updates in order
to further our outreach
• Utilize Interactive Calendar - Find platform
(Google Docs, Share Points), give input,
engage in postings
• Interviews - More one-on-one news briefings
to discuss current happenings within the Tech
Park
• Instagram
• TREND Report - Writing about new topics with an
important purpose
• Event Submission Forms - Manually submitting
upcoming events onto news websites is time
consuming, but very important
• Developing Editorial Calendar –
Content:
Deciding what is most important and which outlets we
should use to promote event (Internal vs. External)
Set up:
What platform to use (Google Docs, Excel)
Matrix with channels

12. Tech Parks Arizona Instagram Idea

13. Skills Developed
Workforce Communication
Marketing
Drafting / Editing Documents
Community Outreach
Article Development: TREND
Report, TechConnect, etc.
Email and Networking
Professionalism and Organization

14. Communication,
Meetings,
Networking
I was able to meet and greet with various staff
members and other interns at a luncheon at The
Good Egg. We had a wonderful time telling each
other about our duties at the Tech Park and our
personal backgrounds.
I meet with Jessa each Monday to discuss
projects and duties for my internship and assist
her with anything she asks of me.
Brenda also discusses internship duties with me
and plans our intern meetings.
I was able to meet with Bruce Wright, who looked
over the progress of the Editorial Calendar and
made suggestions.
I have built relationships within the office and
believe it will benefit my future!

15. What Does the Future Hold?
I am hoping to use the skills I have learned as an intern to apply
communication and marketing strategies to any company I work for.
My aspirations and career ideas are open and broad.
My interests include becoming a sales or marketing representative, real
estate agent, or director in the hospitality industry.

16. Special
Thanks
Jessa and Brenda