Scrum isn't just for technical teams anymore. Here at OpenView, we embrace agile across all teams – including marketing. This slideshare will show you how implementing Scrum allows our small marketing team to meet lofty goals.
Been here for 5 years
Been a part of our culture since day one
So much so that we have made Jeff Sutherland, a senior advisor, and he comes to our office weekly
Reiterate – scrum is the methodology that we use to make this happen
Only say 3 – scrum minimize distraction
So how does it work?
When
Mention that there are some phrases, or a language related to Scrum
Established what they are doing the next
Look at one person – she has 35 hours she is going to account for
Make it alive and real – what can this help you do? Campaign 2 too much time,
Own what each person is doing for the day
Here’s what we do
2-3 minutes
Here’s what we do
Clear accountable and collaborative
Bold scrum words.
Tell the story of how we do it
Take the daily stand up and expand it to become
Did we plan appropriately?
What distractions came our way?
Give time,
Things have to change
You only committed the week, so you aren't so far into the plan that you cant change.