Instructed by Jamie Turner.

1. How to Integrate Your
Social Media Campaign
Into the Mobile World
!
Jamie Turner
Founder
60SecondMarketer.com

2. Introductions
• Speaker at events and
corporations around the
globe
• Regular guest on CNN
and HLN on the topic of
social media and mobile
marketing
You
Can
Also
Catch
Me
On
2

3. 3

4. Agenda
• How People Make Buying
Decisions
• 7 Marketing Secrets You
Can Apply to Any
Campaign
• Social Media Overview
• Mobile Marketing Facts
and Figures
• Combining Social Media
with Mobile Marketing
4

5. How People Make Buying
Decisions
5

6. How People Make Buying Decisions
6

7. How People Make Buying Decisions
Female Brain Male Brain
7

8. 8 Marketing Secrets You Can Use
to Grow Your Sales and Revenue
8

9. Secret #1: People Buy for Emotional Reasons
Then Rationalize Their Purchase with Logic
9

10. Secret #1: People Buy for Emotional Reasons
Then Rationalize Their Purchase with Logic
10

11. • They under-report their
alcohol consumption
• The over-report how often
they have sex
• In one study, participants
were told a fluid they drank
would make them sick
• 80% felt sick
Secret #2: People Lie to Researchers.
11

12. Pre-­‐Frontal
Cortex
Rep0lian
Brain
12
Secret #3: As Much as 95% of a Consumer’s Thinking
Occurs in the Subconscious Mind

13. Secret #4: Consumers Don’t Think in Words. In Fact,
“Though” Neurons Light Up Before “Verbal” Neurons
13

14. How the Brain Works
Aoccdrnig to a rscheearch at Cmabrigde
Uinervtisy, it deosn't mttaer what oredr the
ltteers in a word are, the olny iprmoatnt tihng
is taht the frist and lsat ltteer be in the rghit
pclae. The rset can be a taotl mses and you
can sitll raed it wouthit a porbelm.
14

15. Secret #5: The Secret to Increased Sales is to
Understand Your Customer’s “Hidden Motivators”
15

16. Secret #6: Most Consumers Would Pay a 20% to
25% Premium for their Favorite Brand
16

17. Secret #7: You No Longer Control Your Brand’s
Positioning. The Consumer Does.
17

18. Social Media Overview
18

19. 20th Century Marketing Model
19

20. 21st Century Marketing Model
20

21. How the Fortune 500 Use Social Media
Branding: Use social media as a branding tool to build awareness and connect with customers
21

22. E-Commerce: Drive prospects to an e-commerce landing page and convert those prospects to
customers
How the Fortune 500 Use Social Media
22
How the Fortune 500 Use Social Media

23. How the Fortune 500 Use Social Media
Research: Use social media as a research tool to generate customer input and feedback
23

24. How the Fortune 500 Use Social Media
Customer Retention: Use social media as a customer retention tool to reduce churn
24

25. How the Fortune 500 Use Social Media
Lead Generation: Drive leads to a website and re-market to those leads, ultimately converting them
to customers
E-Newsletter
Email Marketing
YouTube Channel
Speeches
Live Events
Virtual Events
Webinars
eBooks
Twitter
Forums
Blog Postings
Your
Company
Mobile Apps
25

26. Mobile Marketing
26

27. How Consumers Use Smartphones
Source:
The
Mobile
Movement
Study
Check and send email (82%)
Read news articles (56%)
Look up directions (69%)
Listen to music/radio (45%)
Watch online videos (41%)
Play online games (39%)
Manage finances and bills (34%)
Look up sports information (38%)
Use a social networking website (63%)
27

28. Mobile Media Facts and Figures
• 72 million Americans
accessed social networking
sites or blogs from their
mobile devices in August,
2011
• That’s a 37% increase in the
past year
• Most importantly, more than
half of mobile social
networkers accessed sites
on a near daily basis
Source:
comScore
MobiLens
28

29. Mobile Media Facts and Figures
• Facebook, Twitter and
LinkedIn all grew their
mobile audiences by 50% in
the past year
• 70% of all mobile social
networkers have posted a
status update on from their
mobile devices
• One in three received a
coupon/offer/deal with one
Source:
comScore
MobiLens
29

30. Updated Hub and Spoke System
30
Your
Company

31. 31
Location Based Marketing

32. Location-Based Services
32

33. Location-Based Services
33

34. Location-Based Services
34

35. Location-Based Advertising
35

36. Tips on Using Location-Based Services
• First of all, claim your business
• Reward first-time visitors
• Change deals often
• Promote group check-ins. The
more in a group, the better the
deal
• Interact with customers. Make
them accomplish a small task
(Origami napkin) to redeem
• Promote to those checking-in
nearby
36

37. 37
Traditional Social Media

38. Traditional Social on Mobile
• 55% of Twitter’s
traffic is from mobile
devices
• 60% of Pandora’s
traffic is from mobile
devices
• 43% of Facebook’s
traffic is from mobile
devices
Source:
Kleiner
Perkins,
Pandora,
Twi?er,
38

39. 39
2D Codes/QR Codes

40. How to Download a 2D Code Reader
40

41. 2D Codes/QR Codes
1. Marketer
generates 2D
code
2. Marketer
deploys 2D
code
3. User
scans 2D
code
4. User driven
to promotion
5. Marketer
collects data
41

42. 2D Codes
• 2D codes can drive
people to websites,
to phone numbers,
to contact
information and
even to text
messages
42

43. 2D Codes
43

44. 44

45. 45

46. 46

47. 47

48. Jamie’s Neanderthal
Exhibit Photo
48
Jamie’s High School
Yearbook Photo

49. Top 5 Take-Aways for Using Social
and Mobile
1. Target users who are on-the-go (e.g., Facebook: “First
5 people to visit our restaurant in the next 15 minutes
get free dessert!”)
2. Keep social/mobile updates short. People are on-the-
go!
3. Make your promotions local.
4. If you drive them to a mobile site, make it thumb
friendly. Keep form fields to a minimum or use simple
check boxes.
5. Provide a link to your regular site for those who want to
check out the full site.
49

50. Contact Me
Contact Me:
Jamie.Turner@60SecondMarketer
!
Visit Me on the Web:
60SecondMarketer.com
!
Follow Me:
@AskJamieTurner
!
50

51. www.onlinemarketinginstitute.org
Thank You

52. Move The Needle