3. About Me
Note: I will spend no longer
than 30 seconds on this slide. ;-)
@hunterboyle
⢠Content and multichannel marketer
⢠Grew B2B, B2C email programs
⢠Former editor for B2B sales/marketing pubs
4. Today You Will Learn
⢠5 content missteps that kill conversions
⢠How to use content readers care about
⢠Steps to grow your list and reduce churn
19. Review your next 5 emails and
eliminate the conversion killers
Consider these 5 areas:
1. Engagement
2. Value
3. Clarity
4. Call to action
5. WIIFM
20. HOW TO USE CONTENT READERS CARE ABOUT
Source: The Next Web
22. Expands the
connection
#4. Tell me a little about yourself.
What type of business do you run?
What company do you work for?
What's the one thing you think I
should know about you?
Quick and
effective
Tip: Make a BIGGER first impression
26. 1. CAPITALIZE ON MOMENTUM
2. GET THEM INVOLVED
3. EXPERIMENT, ANALYZE, REPEAT
27. Email Opt In
A/B Test
Control: Optimized but
had hit a plateau
Goal: Increase sales
revenue (e-commerce)
Full Case Study: http://j.mp/WineExpress
Source: WiderFunnel
31. Develop 4 email tests designed to
increase reader interaction
Consider these areas:
1. Polls/short survey questions
2. Contributions (guest content)
3. Social tie-ins
4. Messaging and tone
42. Test (at least) one of the following
list builders this month:
1. Lightbox opt in form
2. New WIIFM copy
3. Autoresponder series
43. Key Takeaways
â˘
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Always emphasize clarity, value and WIIFM
Use prominent CTAs and opt-in forms
Set the tone with a powerful first impression
Find creative ways to drive interaction
Make experimentation a regular habit
44. Thank You!
Connect with me:
@hunterboyle
hunterb@aweber.com
Email me for a free copy of our ebook,
Optimizing Your Email Campaign
Visit our award-winning blog:
www.aweber.com/blog