3. LOT SIZE : The number of units the channel permits a typical
customer to purchase.
4. WAITING AND DELIVERY TIME : Average time the customer waits for
the receipt of goods.
5. SPATIAL CONVENIENCE :The degree to which the marketing channel
makes it easy for customers to purchase the product. Toyota offers better
spatial convenience than Lexus because it has more dealers.
9. The objective is to maximise the profit, minimise the costs and still provide
desired levels of service.
10. Designed to fuel excitement for the brand, Apple lets people touch their
products. They target tech-savvy customers with in-store product
presentations and workshops.
12. TYPES OF INTERMEDIARIES
An electronic company that produces satellite radio sells it to automobile
manufacturers, through a direct sales force or distributors or company
stores or online retailers or mass merchandisers.
13. NUMBER OF INTERMEDIARIES
Three strategies based on the number of intermediaries are exclusive
distribution, selective distribution and intensive distribution.