Next Generation Mail : Toward a Personal Social CRM
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NextMail2011 Next Generation Mail : Toward a Personal Social CRM
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Next Generation Mail : Toward a Personal Social CRM
- 1. Next Generation Mail : Toward a Personal Social CRM Nicolas GUILLAUME QuestionableMail NextMail'11 First International Workshop on Next Trends in Mail August 22, 2011- Lyon, France
- 2. Introduction Practitioner Focus on email usages QuestionableMail (project code) Thanks & Apologies NextMail'11 The full text of thispresentationispublished : http://nicolasguillaume.typepad.fr/nicolas_guillaume/next-generation-mail-social-personal-crm/
- 3. Email vs Social Network Audience Functionnalities NextMail'11
- 4. Email vs Social Network Email is not dead Email willbe not replaced by Social Network Email & Social Network are verysimilar Audience Functionnalities NextMail'11
- 6. Messages flow Real Time Time – Message - Contact Time – Contact - Message August, 22th NextMail'11 6
- 7. Re-Processed Messages flow Time – Contact - Message Time – Message - Contact Privacy (contact group) Thread (conversation) Thread (conversation) EdgeRank : contact by Time Frequency Type August, 22th NextMail'11 7 New Flow Filtering Applications
- 8. Specializedviews of Messages flow (1) PriorityInbox Time – Message - Contact Thread (conversation) Xobni PriorityInbox People Widget August, 22th NextMail'11 8
- 9. Specializedviews of Messages flow (2) Time – Message - Contact Cloud based mail (Gmail) storage, retrieval and post processing Mobile inbox(iPhone) Quick & Short Response Time – Message - Contact Time – Message - Contact Working inbox (Thick Client – Outlook) Advanced Daily Processing (Followup, Folder, Category, Rules) August, 22th NextMail'11 9
- 10. Evenworse Multiples « behavioursprocessing » Clean desk policy, Folder/Tag policy, GTD & forget policy Multiple views Weekly/Montly/QuaterlyView, Thread Follow up , Activity Report, Relationship,… Multiple roles Sale representative, biz development, project manaer, CEO, marketing guy, technical support,… NextMail'11
- 11. Personal CRM Keep the messages flow Addspecializedviews Customize set of specializedviews by role NextMail'11
- 12. PersonalSocial CRM Social is not the point Enterprise Processes & Groups Delegation NextMail'11
- 14. Thankyou Nicolas GUILLAUME nicolas.guillaume@questionablemail.com nicolas.max.guillaume@gmail.com Blog : http://nicolasguillaume.fr/ Twitter : http://twitter.com/NicolasMax Linkedin : http://www.linkedin.com/in/nicolasmaxguillaume Paternité-Pas d'Utilisation Commerciale-Pas de Modification 2.0 France http://creativecommons.org/licenses/by-nc-nd/2.0/fr/ NextMail'11