NeoCogs - Framing ideas that will influence the future.

1. ABOUT
Background
Profile
Dual Cycle Model
Innovation Programs

2. BACKGROUND &
PROFILE

3. BACKGROUND
• NeoCogs – Innovative Thinking
• Founded Jan 2011
• "Frame ideas that will influence your future"
• Medium to large organisations
– Create a culture of foresight through
innovation
– "innovation through people"
– Recognise an organisation's human and
financial assets
– Harness creativity as a vehicle for business
growth

4. PROFILE – BEN FLAVEL
• Over fi een years experience in:
– business development
– brand management
– strategy development
– general management
• Extensive background in the creative arts
• Masters in Entrepreneurship and Innovation (MEI)
from Swinburne University
• Driven by unlocking the creative potential within
each individual
• Also a co-founder of eQueue Pty Ltd, an online
tech start-up

5. DUAL CYCLE MODEL OF
INNOVATION &
STRATEGIC FORESIGHT

6. DUAL CYCLE MODEL
• Why do some organisations have the ability to
re-invent entire industries, time and time
again?
• Where does this source of continuous
innovation and foresight come from?
Customer focus is a major driver for today’s innovation
Transformational opportunities drive industry renewal

7. If
I
had
asked
my
customers
what
they
wanted,
they
would
have
said
a
faster
horse.
Henry
Ford

8. TRANSFORMATIONAL OPPORTUNITIES
CREATE NEW INDUSTRIES
E x is ting
produc ts /
T e c hnolog y
N e w
produc ts /
T e c hnolog y
E x is ting
Ma rke ts
N e w
Ma rke ts
Adjacent
Opportunities
Exploit current assets
and capabilities
Transformational
Opportunities
Create new markets
and new products
Status Quo
Grow market
share and profit
(expansion, not new
business development)
Adjacent
Opportunities
Increase primary
market demand

9. Good organisations…
• Possess the ability to challenge
the way it does things
• Focus on customer needs
• Conduct SWOT analyses
• Improve internal processes and
systems
• Are able to innovate and
improve based on what they
know
• Inject this behaviour into its
culture

10. GREAT organisations…
• Develop a continuous ability to
regenerate its own core
strategies
• Re-invent entire industries
• Are able to train the culture to
challenge internal and external
assumptions
• Create a culture of foresight by
challenging the competencies
that made the organisation
successful in the first place

11. THE DUAL CYCLE MODEL

13. We have an amazing ability to over-
estimate what we can achieve in one
year and yet under-estimate what we
can achieve in ten.
Companies find it risky to think too far
ahead. Ideas become “scary”.
Limiting futures thinking to what we can
prove now, based on what has been, is
truly dangerous.

14. “Uncertainty is an
uncomfortable position.
But certainty is an absurd
one."
Voltaire

15. THE PATHWAYS ARE NOT ALWAYS CLEAR

16. DOES THE DUAL CYCLE MODEL EXIST
IN OUR ORGANISATION?
How strong is
our vision?
Do we know “what
we do?”
“how else can we do
what we do?”
Do we encourage questions? Do we challenge our
core competencies?
Are we willing to change
the way we do things?
Do we metascan? What happens when things fail?
Can we identify the
entrepreneurs that will
drive change?

17. WHAT CAN WE DO TO CREATE
A DUAL CYCLE CULTURE?
1. Understand how Cycle 1 functions today
2. Encourage supporting behaviours
3. Identify key talent
4. Plan an innovation project to begin Cycle 2
– Where are the good ideas?
– How will we gauge success?
– What do we do with the opportunities that evolve?
– How can we embed the core learnings into our
existing culture?

18. PROGRAMS

19. PROGRAMS
• Innovation Personality
Profiling (FIT)
• Ideation & Innovation Skills
– Opportunity Evaluation
– Strategic Foresight
– Negotiations and Strategic
Relationships
– Corporate Entrepreneurship
• Opportunity Scoping
– SWOT
– Risk Screening
• Strategic and Tactical
Planning
• Innovation Mentoring

20. CASE STUDIES

21. CASE STUDIES
• AXA Australia
– Transformation Project
– “Innovate from the front end”
• Edlyn Foods
– Form Innovation Team
– Idea > Opportunity > Innovation
– 8 Month Project
– Ongoing melntoring
• Morgan Technical Ceramics
– Executive Team
– Strategic Overview
– Business Model Regeneration
– Innovation Frameworks
– Innovation Personality Profiling

22. Ben Flavel | NeoCogs Pty Ltd | 0417 323 809 | ben@neocogs.com.au