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NAVY                    INSIDER
                                                                                                             U S N AV Y
                                                                                                                   
                                                                                                               




                                                                                                                              IN
                                                                                                        F




                                                                                                                               FO
                                                                                                  E O




                                                                                                                                  R M AT
                                                                                                  FIC
IMAGERY




                                                                                                    OF




                                                                                                                              IO
                                                                                                                              N
For members of the PA/VI community                                          Sept - Oct 2011                 NI L NISI VERUM




                                          M A G A Z I N E   O F   T H E   U . S .     N A V Y




703.614.9154                 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                Story continues on page 8
DIRECTOR’S                          The German poet Bertolt Brechet said, “Because things are the way they are, things will
                                        not stay the way they are.” I’m not sure what that means to you, but for me it means
                                        change is inevitable, be ready; and that is the topic of this edition.
       CORNER                           Navy Visual News Service (OI-7) and elements of the former Communication and
                                        Integration (OI-5) were disestablished on Sept 12, 2011 and merged to form Navy Media
                                        Content Services (OI-2). Our new mission statement reads as follows:
                                        Lead timely, targeted and relevant media content initiatives through synchronized
                                        direction, coordination, acquisition, editing, approval, distribution and archiving of Navy
                                        print, visual and emerging (social) media products to educate and inform our Sailors and
                                        the American people.
                                        What motivated this change was a need to restructure our organization to better utilize
                                        limited resources to support the many ways information is acquired and distributed in the
                                        21st century.
                                        Today the business of public information is driven by technology. Pew Research Center’s
                                        for Excellence in Journalism, Annual Report on American Journalism put it this
                                        way, “. . . each technological advance has added an new layer of complexity - and a new
                                        set of players - in connecting that content . . .” (1) In Pew’s State of the News Media
                                        2011, technology continues to drive audiences consuming news to mobile and Internet
                                        based platforms, with the online presence between 2009 and 2010 increasing by 17.1%
                                        while all other forms showed losses, including cable TV. (1)
                                        OI-2 brings all Navy-owned media content stakeholders together to meet the demands
                                        of the continuously changing information landscape. We have partnered with the Navy
                                        element at the Defense Media Activity to leverage their unique capacity and capabilities
                                        to meet new demand. DMA staff is training with OI-2 to increase capacity in photo
                                        editing, social media platforms, print publication, and electronic news gathering. Together
                                        we seek to deliver Navy content that is more timely, targeted and relevant.
                                        Please visit our new web site at www.imagery.navy.mil to get helpful tips on caption
                                        writing, video standards, still and social media, or to request support services and access
                                        to the Navy Imagery Server.
                                        In today’s operating and fiscal environment it is more important than ever to clearly and
                                        coherently tell the Navy’s story in as many ways as possible. We need your best owned
                                        [original] media content and creative ideas to support our Sailors, while educating the
                                        American public about why we have a Navy: Warfighting, Operating Forward, and Ready.
                                        ~CJM
                                        1. Rosenstiel, T. & Mitchell, A. (2011). The State of the News Media. Pew Research
                                        Center.


DIRECTOR          Christopher Madden    Contributors           Heather Paynter         Navy Office of Information
DEPUTY DIRECTOR   CDR Gary Ross                                Gary Nichols            Pentagon RM4B514
EDITORIAL                                                      All Hands Staff         Washington, D.C. 20350-1200
Editor            Kristina Miller       LAYOUT/ART                                     Office: 703-614-9154 DSN: 224
Staff Writers     Oscar Sosa            Director               MC2 Jay M. Chu          Download Insider at:
                  Damon J. Moritz       Designers              MC2 Sharay Bennett      www.slideshare.net/NavyVisualNewsService
                                                               MC2 Jason Graham        http://issuu.com/NavyVisualNewsService

2                                      AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                navymedia@navy.mil
INSIDERPerspective
Thinking about your

CHINFO Merit Award
                        submission?               by Heather Paynter, Navy Public Affairs Awards Coordinator


The annual CHINFO Merit                           or television/radio spot format. Press         Package your hard-copy cruise books
                                                  releases are not accepted unless there is      and send them to CHINFO via a delivery
Awards (CMA) competition                          proof of publishing in a newsletter or other   service such as FedEx.
needs your amazing 2011                           similar format.
                                                                                                 The address is:
print and broadcast entries.                      If your answer is “not sure” or “maybe”        Navy Office of Information, CHINFO OI-831
                                                  to any of these questions, please double       Room 4B463, 1200 Navy Pentagon
Not quite yet, but soon.                          check your entry before submitting. A few      Washington, DC 20350-1200
All eligible Navy public affairs professionals    minutes of evaluation can mean all the
                                                                                                 Using the postal service may take some (or
are encouraged to submit their best work          difference. Use a few different sets of eyes
                                                                                                 a lot of) extra time to reach us because of
and take the time to do so correctly.             before clicking the send button and file
                                                                                                 security procedures in the Pentagon and
Submissions are due January 31, but the           your confirmation email. Gather command
                                                                                                 late entries are disqualified.
time to think about the competition is right      support and inform your CO of the process.
now. Let’s get started!                           If you have any questions or concerns, by      There is nothing more difficult than making
                                                  all means, call us at 703-693-1363.            the decision to disqualify a product for
Ideally you will have been stashing your
                                                                                                 a late arrival or an incorrect entry form.
calendar-year clips, videos, webpage notes        Please submit entries prior to the
                                                                                                 An ideal year would be one with zero
and publications in a safe, secure place          submission deadline. I’ll add in one more
                                                                                                 disqualifications. Let’s shoot for that, so
for submission in January. Most people            “please” for good measure - it’s that
                                                                                                 as a quick checklist, remember your entry
approach the awards this way (wink), but          important! Benefits of submitting early
                                                                                                 forms, signed cover letters and published/
for those of you who believe in the end-of-       include the possibility that we may have
                                                                                                 aired work(s). Save your confirmation
the-year strategy, that’s ok too. When New        the ability to provide you with a courtesy
                                                                                                 receipt and ship your cruise books with
Year’s festivities are wrapping up, there         call requesting resubmission of a file if
                                                                                                 time to spare. Double check your files,
is still time to gather those winning social      something amiss is detected. Yes, we may
                                                                                                 remember bios for individual awards and
media screen captures, news stories and           catch a problem such as a corrupted file
                                                                                                 double-check categories to make sure
video spots in order to apply the step-by-        if we are given time. With 500+ entries,
                                                                                                 you have correctly marked the “unit” or
step instructions in CHINFOINST 5305.2.           you can imagine the chaos that happens
                                                                                                 “individual” box. Name the file clearly with
                                                  around here deadline crunch time, January
Remember that the little things matter. I’m                                                      category letter, entrant name and title.
                                                  31, and though we make a best effort, we
not exaggerating when I say applying the                                                         Please read the most recent instruction
                                                  are not able to catch every problem as
correct category letter to your entry can                                                        as changes may have occurred from the
                                                  submissions filter in.
mean the difference between a winner                                                             previous year.
and a non-placer. If I could reach out to         Also important, please use the updated
                                                                                                 We need your expertise to work with us
each of you individually, I would ask you         entry form at the link provided in the
                                                                                                 in this collaborative effort. We encourage
to double check the category letter and           updated instruction and on www.chinfo.
                                                                                                 everyone to participate with the goal
encourage you to examine the most recent          navy.mil. Save each article, publication,
                                                                                                 of increasing submission numbers to
instruction…carefully. Did you save the           video, etc., as a separate file with its own
                                                                                                 accurately reflect the great talent in this
document with the correct filename and in         entry form and distinct file name composed
                                                                                                 community. We appreciate you taking the
the correct location? Did you include the         of category letter, entrant’s name and entry
                                                                                                 time to share your work with us and we
cover letter with signature? Was the entry        title. Please do not package your multiple
                                                                                                 look forward to your submissions!
previously published or aired? Your entry         entries as one long PDF file. Follow naming
must have been published and available to         conventions and adhere to the step-by-step     More details at https://www.chinfo.navy.mil/
the public via newsletter, newscast, Internet     guidelines listed in the instruction.          chinfo/MediaAwards.aspx



         Instruction                              CHINFOINST 5305.2 is the instruction for the CHINFO Merit Awards and is
                                                  available at https://www.chinfo.navy.mil/chinfo/MediaAwards.aspx. Make sure

             Nugget
                                                  to check entries against the latest version before submission.



703.614.9154                                     AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                                       3
Killer Deal
for the Navy Public Affairs Team by Insider Staff
Published results in a July 2011 Pew            CHINFO has secured a U.S. Navy Public           “Oh No! I’m on a ship and our Internet
Research Institute study revealed “. . .        Affairs (PA) annual enterprise license with     access barely supports email”! We thought
that 71% of adult Internet users reported       a company in Los Angeles called Killer          of that.
watching video-sharing sites such as            Tracks (KT). Now, any PA unit aboard
                                                                                                Under the contract KT has agreed to
YouTube or Vimeo”(1). That is an audience       a U.S. Navy ship or station in the U.S.,
                                                                                                include four portable hard drives each
worth engaging as long as it is done            its territories and at overseas military
                                                                                                containing all 21 collections. OI-2 will
responsibly.                                    installations can request access to this site
                                                                                                ensure that at a minimum that future
                                                via OI-2.
As Navy PA and VI practitioners we are                                                          deployed media departments have this
obligated to observe a higher standard then     Organizational licenses will allow access       content locally aboard ship in time for
much of the content that pervades many          to a comprehensive library of music tracks      major deployments.
sharing sites. Given the conversational         available on-line in multiple file formats.
                                                                                                This is an annual agreement so out-
nature of social media, it needs substantive    KT has 21 libraries showcasing thousands
                                                                                                year funding will be measured based on
engagement, however it should not               of tracks cataloged by a growing list of
                                                                                                satisfaction with the service and its use, so
require self-validated use of copyright and     classical and contemporary genera.
                                                                                                your feedback is solicited and encouraged.
intellectual property under the heading
                                                                                                Please pass this information throughout
of fair use; music has become one of the
                                                                                                your respective AORs.
most heavily abused forms of copyright
infringement.                                                                                   So send an email to NavyMedia@navy.mil
                                                                                                to receive business rules and information
So that is the problem, now here is a
                                                                                                for log-in and password.
solution.
                                                                                                Check out the online tutorial at http://
1. Pew Research Center. (July 2011) Pew
                                                                                                killertracks.com/tutorial/
Internet and American Life Project.
                                                                                                Download a user guide: http://killertracks.
                                                                                                com/techsupport/Killer_Tracks_Site_User_
                                                                                                Guide.pdf




4                                              AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                  navymedia@navy.mil
OUTTAKES by Oscar Sosa




Filling in                            IPTC Fields
It’s really frustrating when we select an                             The second section should, at a minimum, contain the VIRIN,
                                                                      classification and contact information for the photographer. DoD
image as a Picture of the Day and can’t post                          requires the new Vision ID format for posting on Navy.mil. The
it because of incomplete caption data, no                             Email box is the most important part of this section. We are
release data, or both. Every day we pass on                           sometimes unable to post selected images because we can’t
                                                                      reach back to the photographer to answer questions.
great images because we have questions
about the captions and no way to reach back                           The third section contains the photographers rate and rank, both
                                                                      are abbreviated. Please do not spell out “Mass Communication
to the photographer or the releasing authority.                       Specialist” because most IPTC fields have character limitations.
                                                                      Section four is the caption. There are more than 100,000
                                                                      examples of how we caption images for Navy.mil. Organizations
                                                                      who train to that format have faster publishing rates.
                                                                      The fifth section should contain contact information for the
                                                                      organization responsible for releasing the image and the
                                                                      command depicted in the photo, not the photographer’s command.
                                                                      Photoshop
                                                                      Fields are on two separate pages. The first is in the Description
                                                                      page, which should contain the caption, photographer and
                                                                      command information as well as the VIRIN. The second page,
                                                                      in the IPTC Extension tab, has the photographer’s contact
                                                                      information.
                                                                      We strongly recommend using PhotoMechanic over Photoshop
                                                                      for embedding data, however both will provide us with all the
                                                                      information we need. The most important fields are the caption,
                                                                      photographer, and a way to reach back to the command in case
                                                                      we have questions regarding the photo.
There are a variety of reasons for captions and images getting
separated or contact information not being included, some are
preventable and some aren’t. However, embedding your captions
and filling out IPTC information will greatly increase the chances
that your image gets used.
The two most popular IPTC editing software programs are
PhotoMechanic and Photoshop. Both do the job, however we
recommend PhotoMechanic for simplicity, cost, and improved
workflow management. We suggest that you not use Bridge
because some email programs strip the metadata.
PhotoMechanic
There are five sections that contain critical IPTC information. The
first are the boxes that correspond to the Dateline. These values
are where the photo was taken, not where the command is based.
We also prefer a geographic location, such as a city, state,
country or body of water. “At Sea” is NOT a geographic location.




703.614.9154                                AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                                       5
Mike the ratchet
Audio is just as important as video when producing visual stories and b-roll. Use it like
a wide shot to establish the scene or zoom in to be an extreme close-up on the sound
of a ratchet clicking to really bring the audience into the video.

So, mike the ratchet.



                                                                                                    2
How you get sound into a camera (or
story) can vary.
                                                                                    Training Tip

                                                          1
The most obvious (and worst) mike is
the built-in camera mike. Generally it                                              Direct the audio recording.
is omni-directional. It picks up sound    Training Tip
from every direction…with the closest                                               Storyboard your audio. Do you need
                                          Your camera is not the only place you     clicks, swooshes or key clacks to
noises recorded at the highest level
                                          can record audio.                         augment the video? Is it part of the
(don’t cough – oh no!). That means
the person holding the camera trumps      Inexpensive audio recorders do            environment? If so, capture it.
the person being interviewed. If you      a great job and you can combine           If you are covering a medical
MUST do an interview w/an on-camera       their recordings with your video in       procedure, get audio of surgical tools
mike, get in as close as you can. That    post production. You can place the        dropping into the pan. Record the
means FILL THE FRAME with their           recorder near your subject (or noise      beeps of the heart rate and pulse-ox
face (no – DON’T zoom). Put them          source) or plug in a lavaliere and        machine. Listen for the conversation
in an environment where there is NO       clip it on accordingly; much cleaner      between the surgeon and nurses.
distracting background audio. Even an     audio. Problem is, you have to            These are all powerful storytelling
air conditioner or dog barking in the     synch(chronize) the audio with non-       audio cues that you can use for your
background can ruin your interview        linear editing.                           video.
audio. I suggest to Sailors that they
                                          To do this you need something to          During an UNREP there are virtually
reach out and touch the person they
                                          help sync the audio. If you’ve ever       unlimited sound sources; elevators
were going to interview…and back up
                                          tried lining up audio from one source     going up and down, whistles blowing
no further than that.
                                          to another it can be very hard if there   and the shot line getting fired.
                                          isn’t an audio cue. The Hollywood
                                          clapboard is a good example. The
                                          matched visual of the clapper hitting
                                          the board along with the ensuing
                                          sound are what enable you to synch
                                          up audio and video later. If you don’t
                                          have a clapboard, clap your hands. It
                                          still works.




6                                        AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                        navymedia@navy.mil
GOTB-ROLL? by Damon J. Moritz


                3
                                                                                                           4
Training Tip
Microphones.                                                                              Training Tip
A wired mike can reduce range and                                                         My favorite – found objects.
flexibility. However, wired mikes
don’t generally fall prey to the same                                                       You would be surprised at what can
electromagnetic interference that                                                         enhance your audio. Look for those
wireless mikes can get. Aboard ships,                                                     pointy paper water cups. You can cut
                                                includes headphones, which are
wired mikes can be your best friend.                                                      the tip off of them and slide a lavaliere
                                                critical for knowing the quality of the   mike in. This really helps to record
Shotgun mikes are okay and help with            audio you are recording.                  audio from a specific location like a
gathering background sounds, but              • Interview for sound (listen for the       keyboard. Likewise you can use an
are generally strapped to the camera.           audio cues that you can edit to)          orange cone for longer throws. It just
What is better is to work with one of         • Eliminate white noise (hard to do on      takes a little creativity to get really
your co-workers and put that shotgun            a ship, but it can be done with care-     good audio.
microphone onto a boom pole. When               ful microphone placement)
the mike is on a boom pole you can                                                        Rubber glove fingers can be used to
                                              • Use microphones effectively (Don’t        replace the windscreen cover on a
point it where you need it. When it
                                                think that a shotgun mike on camera       shotgun microphone while riding in a
is on the camera, it is limited to the
center of the camera’s perspective.             is your only choice)                      helicopter. It really helps to cut the high
                                              • Enhance your productions with             end noise of airflow.
Before you go out, consider the                 ambient sound (click, tick, clack -
following.                                                                                You can also put a microphone
                                                record and take it back)                  inside an inflated balloon to record
 • Research locations and those               • Write scripts that work for sound         underwater audio. Just be sure to seal
   you will interview. Think about the          (plan for the audio in your subject)      the balloon with glue or duct tape and
   acoustics. Is there a better place?        • Record voiceovers that don’t echo         don’t use the camera XLR ports for
 • Prepare for problems (take extra             like you are in the head. Use pil-        this. Instead use a very inexpensive
   batteries and microphones)                   lows, blankets and other soft items       audio record just in case you end up
 • Select the right gear for your project       to help soften reflected audio. You       with a low voltage short.
   (practice before you shoot and know          can create a sound booth anywhere
   your equipment’s capabilities) This          with a little thought.
                                              • Create a final “mix,” by combining
                                                all gathered content (use a clapper)




703.614.9154                                AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                                   7
ALL HANDS Cover Story




                         All Hands
                         magazine … The Next Chapter
                         by All Hands Staff

                         After more than 89 years of providing information to the fleet in a printed
                         format, All Hands magazine will cease production as a monthly hardcopy
                         publication. This decision did not come about easily; but, is recognition of the
                         changing ways that Sailors may receive information in the modern information
                         age. Instead, we will be developing innovative ways to communicate the Navy
                         story while also continuing to have feature articles, general-information pieces,
                         as well as specialty sections on Navy.mil.
                         The first “issue” of All Hands was printed as the Bureau of Navigation News
                         Bulletin No. 1 (dated Aug. 30, 1922). Twenty years later, the title was changed
                         to Bureau of Naval Personnel Information Bulletin. As America claimed “Victory
                         in Europe” on the cover of June 1945’s issue, the magazine’s new banner
                         read, All Hands, and the name stuck. Marked with, “This magazine is intended
                         for 10 readers. All should use it as soon as possible. PASS THIS COPY
                         ALONG,” All Hands urged Sailors to share with their Shipmates.
                         The professional communicators at All Hands, including many mass
                         communication specialists, civilian public affairs professionals and public
                         affairs officers have contributed mightily to covering historic events such as the
                         Cuban Missile Crisis, the Vietnam War, Desert Shield/Storm, the tragedy of




8                       AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                         navymedia@navy.mil
“All Hands has        9/11 and operations in Afghanistan, Iraq and Horn of Africa. You have captured
                      the human struggle of international and domestic natural disasters such as
always been about     the Indonesian tsunami that killed more than 230,000 people in 14 countries
                      as well as the devastating effects of Hurricane Katrina and the I-35W Bridge
the Sailor both on    collapse in Minneapolis. Our Navy information team has even provided our
                      Sailors and their family members all over the globe with laughter through comic
and off duty.”        strips.
                      All Hands has always been about the Sailor both on and off duty. The
                      pages of the magazine have featured surface warriors on the seven seas,
                      and the submariners below; the soaring aviators and the rapid-responding
                      expeditionary forces. Stories have been told about virtually every community
                      and program in our Navy. Thousands of Sailors have been profiled and
                      photographed and made “semi-famous” in the eyes of the magazine’s readers.
                      All Hands has served to inform, educate, entertain and document; all of which
                      would not have been possible without your contributions.
                      The Navy’s history, as documented in All Hands, will continue to be accessible
                      to everyone. Digitally archived issues of the magazine prior to June 2002 are
                      available in Adobe Acrobat® format. Issues digitally archived after June 2002
                      are available in both Adobe Acrobat® format and the interactive Macromedia
                      Flash® format.
                      Because of its popularity and utility, the All Hands staff currently plans to
                      continue publishing the annual “Owners + Operators Manual” magazine in print
                      format with the January issue.
                      On behalf of current and past All Hands magazine staff members, we thank our
                      Navy information team and every Sailor, family member, veteran, retiree and
                      civilian reader who has supported the magazine throughout the years. As we
                      move forward, we will continue to provide our Navy family with timely, essential
                      and entertaining articles and photographs – with your help – just as we have
                      always done.




703.614.9154         AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                             9
]
                         Regions and Directions


     AP Style Guide
                         Capitalize when:
                         - referring to regions of the country
                         Example: Rain is forecasted throughout the Midwest.
                         - forming proper names
                         Example: North Pole
                         Lowercase when:
                         - indicating compass direction
                         Example: The storm front is moving inward and toward the north.
                         - with names of nations, states, cities (unless part of the official name)
                         Example: northern Canada, western Idaho, South Korea, North Dakota
                         Exceptions:
                         - capitalize widely known areas
                         Example: Southern California, Lower East Side of New York
     ][

                         The Visual Information Awards Program recognizes excellence among military
     Schedule of Event




                         photographers, videographers, journalists and graphic artists throughout the
                         Department of Defense. Mass Communication Specialists are highly encouraged to
                         enter their work in Military Photographer of the Year (MILPHOG), Military Graphic Artist
                         of the Year (MILGRAPH) or Military Videographer of the Year (MILVID) categories:
                         MILPHOG - Several photo areas of expertise are judged including feature, news,
                         operational, combat and portrait.
                         MILGRAPH – Judged categories include multimedia, publication, illustration and
                         publication just to name a few.
                         MILVID – Enter your best work in feature, editing, field and combat video areas of
                         expertise.
                         Each category also features an individual “of-the-year” award.
                         Information including entry deadlines, categories, past winners and guidelines are
                         available http://www.dinfos.osd.mil/events/viap/index.asp.
     ][




                         The deadline to receive “Go Navy” spots for the Army/Navy game is Nov. 30.
                         The game is scheduled for Saturday, December 10. It will be in Washington, D.C., and
     In the Loupe




                         CBS sports will televise it. Once again CBS is looking for spots from the Navy and
                         Marine Corps team for broadcast during the game.
                         Additionally, CHINFO and DMA will push submitted spots to a variety of media outlets
                         prior to the game to help generate esprit de corps and as a way of highlighting our
                         naval forces.
                         Specific details are in NAVADMIN 297/11, but here are some of the important things to
                         note, based on issues from rejected entries of previous years:
                         -Audio must clean and clear
                         -Media wants to see faces, so you can use wide shots, but include closer shots too
                         -Video must be broadcast quality, high definition (1920 X 1080 or 1280 X 720)
                         -Include pre- and post-roll with no extraneous audio or movement
     [




10                                      AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                       navymedia@navy.mil
LINKS to KNOW




 Layout: Making It Fit
 Helpful graphic designer’s handbook
 on using imagery for layouts
 http://issuu.com/cathshee/docs/
 layout_making

 REELSEO
 An article on using music in video,
 from an online video marketing guide
 http://www.reelseo.com/copyrighted-
 music-in-video/

 A PHOTO EDITOR
 Interesting blog with powerful photos
 and articles on photography and
 image rights
 http://www.aphotoeditor.com/
 NATIONAL GEOGRAPHIC                                NAVY RECRUITING COMMAND
 National Geographic Photo Contest                  Source for Navy recruiting graphic
 Deadline: Nov. 30, 2011                            products; posters, video, etc.
 http://ngm.nationalgeographic.com/                 http://extensis.cnrc.navy.mil/
 ngm/photo-contest/rules/                           graphicdesign/index.htm
                                                                                                                            Photo by MC2 Eddie Harrison




                                                   Desperately Seeking...
                                                    DIRECT CONNECTIONS
                                    E D IA




                                                    That’s right. Direct. Connections.                   Think of your favorite cooking show
                                                    We are looking for video with subjects               or sports cast. Personality and ability
                                                    looking directly into the camera, making             to connect with the audience is what’s
                               LM




                                                    statements about our Navy.                           most captivating. That’s what we
                                                                                                         aim to achieve in the sound bites we

               S O CI A
                                                    This is a clear departure from                       choose to share!
                                                    traditional interviews but in our role as
                                                    communicators we have an obligation                  You’ll find examples of this style all
                                                    to connect with our audience. While the              over the Internet, but here are a few
                                                    off-camera shot is still the standard for            favorites:
 Your Social Media Team:
 LCDR Chris Servello                                packages done in the news format, in                 Energy Awareness: http://www.
 LT Shawn Eklund                                    social media the viewers expect it to be             youtube.com/watch?v=2IJG3I7Bjxk
                                                    more personal in presentation (think:                Navy Weeks: http://www.youtube.com/
 Jessica Faller
                                                    Facebook, YouTube).                                  watch?v=yOp_XIhrDwk
 Kristina Miller (currently deployed)
                                                    Therefore, when the product is intended              SECNAV: http://www.youtube.com/
                                                    for a social engagement, the framing                 watch?v=2N04h4GBoWc
                                                    needs to be different.
                                                                                                         Day in the Navy: http://www.youtube.
                                                    The goal is a direct connection between              com/watch?v=2mhQahgbvgg
                                                    subject and viewer and the best
                                                    way to achieve that in today’s media                 DJ Boxer Shout Out: http://www.
                                                    environment is to talk directly to them.             youtube.com/watch?v=_Hol8r90ltA


   All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.

703.614.9154                                     AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                                                   11
How did I do that
                          story and photo by Gary Nichols, CID Public Affairs

     This photo was made to accompany a story about a new                 resulting shallow depth-of-field blurred out the background. The
     language study hosted by Center for Language, Regional               low ISO minimized digital degradation and further eliminated
     Expertise and Culture based at Center for Information                the background due to the diminished light. The shutter speed
     Dominance Corry Station in Pensacola, Fla.                           was just fast enough to handhold the camera while standing on
                                                                          a ladder.
     Since it involved language training, we needed to use
     headphone-wearing subjects working at computer stations.             I used a Pocket Wizard to trigger a Nikon SB-800 Speedlight
                                                                          with diffuser removed to increase the highlights. It was
     I had envisioned a dramatic photo of operators in a black room
                                                                          placed high and to the left of the subjects. This provided the
     with their eyes just above the computers monitors, reflecting
                                                                          background separation we were looking for.
     the content of the computer screens. This would have been a
     really simple setup, requiring only a tripod and a relatively long   I placed a Nikon SB-24 Speedlight and Wein optical slave,
     shutter speed to capture the ambient light from the computer         which would be triggered from the SB-800, on each keyboard.
     monitors, and maybe one speedlight placed high above the             Although the SB-24s were powered down as low as possible,
     subjects to provide background separation.                           the light was initially too bright and harsh. I then wrapped
                                                                          two sheets of ordinary, white printer paper around each flash
     There were two problems: First, the conference room was
                                                                          to form a tube with the open ends facing the sides of the
     wired so we couldn’t turn off all the lights. The long exposures
                                                                          keyboards. The result was a nice glow on the faces of the
     necessary to capture our glowing eyes would only emphasize
                                                                          students. I liked the light pattern on the desk, so no additional
     stray background light. If I stopped down the aperture in an
                                                                          diffusion was necessary.
     attempt to darken the background, the increased depth of field
     would only emphasize background clutter. Neither option would        Finally, I placed a small, white pop-up reflector to the left, and a
     work with the ambient light. Second, we only had access to           large silver reflector to the right. I would have preferred to have
     notebook computers. Due to the limited height of the notebook        used two identical large silver reflectors, but worked with what
     monitors, my idea of glowing eyes peeking above the monitor          was available to me. Since the accent light was from the left, I
     wouldn’t work.                                                       placed the larger of the two reflectors to the right.
     To eliminate the background I needed to shoot from a high            The students were engaged in running the language software,
     angle. Due to the subject-to-camera distance I used a Nikon          so they didn’t really notice when we started shooting. In fact,
     17-55mm f2.8 AF lens set at 44mm.                                    they were a little disappointed when we wrapped up the photo
                                                                          shoot around 30 minutes later.
     I set the ISO at 100, shutter at 1/100 of a second, and aperture
     to f2.8. Although the aperture was a light-collecting f2.8, the




12                                              AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD                                   navymedia@navy.mil

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Navy Imagery Insider Sept.-Oct. 2011

  • 1. NAVY INSIDER U S N AV Y   IN F FO E O R M AT FIC IMAGERY OF IO N For members of the PA/VI community Sept - Oct 2011 NI L NISI VERUM M A G A Z I N E O F T H E U . S . N A V Y 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD Story continues on page 8
  • 2. DIRECTOR’S The German poet Bertolt Brechet said, “Because things are the way they are, things will not stay the way they are.” I’m not sure what that means to you, but for me it means change is inevitable, be ready; and that is the topic of this edition. CORNER Navy Visual News Service (OI-7) and elements of the former Communication and Integration (OI-5) were disestablished on Sept 12, 2011 and merged to form Navy Media Content Services (OI-2). Our new mission statement reads as follows: Lead timely, targeted and relevant media content initiatives through synchronized direction, coordination, acquisition, editing, approval, distribution and archiving of Navy print, visual and emerging (social) media products to educate and inform our Sailors and the American people. What motivated this change was a need to restructure our organization to better utilize limited resources to support the many ways information is acquired and distributed in the 21st century. Today the business of public information is driven by technology. Pew Research Center’s for Excellence in Journalism, Annual Report on American Journalism put it this way, “. . . each technological advance has added an new layer of complexity - and a new set of players - in connecting that content . . .” (1) In Pew’s State of the News Media 2011, technology continues to drive audiences consuming news to mobile and Internet based platforms, with the online presence between 2009 and 2010 increasing by 17.1% while all other forms showed losses, including cable TV. (1) OI-2 brings all Navy-owned media content stakeholders together to meet the demands of the continuously changing information landscape. We have partnered with the Navy element at the Defense Media Activity to leverage their unique capacity and capabilities to meet new demand. DMA staff is training with OI-2 to increase capacity in photo editing, social media platforms, print publication, and electronic news gathering. Together we seek to deliver Navy content that is more timely, targeted and relevant. Please visit our new web site at www.imagery.navy.mil to get helpful tips on caption writing, video standards, still and social media, or to request support services and access to the Navy Imagery Server. In today’s operating and fiscal environment it is more important than ever to clearly and coherently tell the Navy’s story in as many ways as possible. We need your best owned [original] media content and creative ideas to support our Sailors, while educating the American public about why we have a Navy: Warfighting, Operating Forward, and Ready. ~CJM 1. Rosenstiel, T. & Mitchell, A. (2011). The State of the News Media. Pew Research Center. DIRECTOR Christopher Madden Contributors Heather Paynter Navy Office of Information DEPUTY DIRECTOR CDR Gary Ross Gary Nichols Pentagon RM4B514 EDITORIAL All Hands Staff Washington, D.C. 20350-1200 Editor Kristina Miller LAYOUT/ART Office: 703-614-9154 DSN: 224 Staff Writers Oscar Sosa Director MC2 Jay M. Chu Download Insider at: Damon J. Moritz Designers MC2 Sharay Bennett www.slideshare.net/NavyVisualNewsService MC2 Jason Graham http://issuu.com/NavyVisualNewsService 2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 3. INSIDERPerspective Thinking about your CHINFO Merit Award submission? by Heather Paynter, Navy Public Affairs Awards Coordinator The annual CHINFO Merit or television/radio spot format. Press Package your hard-copy cruise books releases are not accepted unless there is and send them to CHINFO via a delivery Awards (CMA) competition proof of publishing in a newsletter or other service such as FedEx. needs your amazing 2011 similar format. The address is: print and broadcast entries. If your answer is “not sure” or “maybe” Navy Office of Information, CHINFO OI-831 to any of these questions, please double Room 4B463, 1200 Navy Pentagon Not quite yet, but soon. check your entry before submitting. A few Washington, DC 20350-1200 All eligible Navy public affairs professionals minutes of evaluation can mean all the Using the postal service may take some (or are encouraged to submit their best work difference. Use a few different sets of eyes a lot of) extra time to reach us because of and take the time to do so correctly. before clicking the send button and file security procedures in the Pentagon and Submissions are due January 31, but the your confirmation email. Gather command late entries are disqualified. time to think about the competition is right support and inform your CO of the process. now. Let’s get started! If you have any questions or concerns, by There is nothing more difficult than making all means, call us at 703-693-1363. the decision to disqualify a product for Ideally you will have been stashing your a late arrival or an incorrect entry form. calendar-year clips, videos, webpage notes Please submit entries prior to the An ideal year would be one with zero and publications in a safe, secure place submission deadline. I’ll add in one more disqualifications. Let’s shoot for that, so for submission in January. Most people “please” for good measure - it’s that as a quick checklist, remember your entry approach the awards this way (wink), but important! Benefits of submitting early forms, signed cover letters and published/ for those of you who believe in the end-of- include the possibility that we may have aired work(s). Save your confirmation the-year strategy, that’s ok too. When New the ability to provide you with a courtesy receipt and ship your cruise books with Year’s festivities are wrapping up, there call requesting resubmission of a file if time to spare. Double check your files, is still time to gather those winning social something amiss is detected. Yes, we may remember bios for individual awards and media screen captures, news stories and catch a problem such as a corrupted file double-check categories to make sure video spots in order to apply the step-by- if we are given time. With 500+ entries, you have correctly marked the “unit” or step instructions in CHINFOINST 5305.2. you can imagine the chaos that happens “individual” box. Name the file clearly with around here deadline crunch time, January Remember that the little things matter. I’m category letter, entrant name and title. 31, and though we make a best effort, we not exaggerating when I say applying the Please read the most recent instruction are not able to catch every problem as correct category letter to your entry can as changes may have occurred from the submissions filter in. mean the difference between a winner previous year. and a non-placer. If I could reach out to Also important, please use the updated We need your expertise to work with us each of you individually, I would ask you entry form at the link provided in the in this collaborative effort. We encourage to double check the category letter and updated instruction and on www.chinfo. everyone to participate with the goal encourage you to examine the most recent navy.mil. Save each article, publication, of increasing submission numbers to instruction…carefully. Did you save the video, etc., as a separate file with its own accurately reflect the great talent in this document with the correct filename and in entry form and distinct file name composed community. We appreciate you taking the the correct location? Did you include the of category letter, entrant’s name and entry time to share your work with us and we cover letter with signature? Was the entry title. Please do not package your multiple look forward to your submissions! previously published or aired? Your entry entries as one long PDF file. Follow naming must have been published and available to conventions and adhere to the step-by-step More details at https://www.chinfo.navy.mil/ the public via newsletter, newscast, Internet guidelines listed in the instruction. chinfo/MediaAwards.aspx Instruction CHINFOINST 5305.2 is the instruction for the CHINFO Merit Awards and is available at https://www.chinfo.navy.mil/chinfo/MediaAwards.aspx. Make sure Nugget to check entries against the latest version before submission. 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
  • 4. Killer Deal for the Navy Public Affairs Team by Insider Staff Published results in a July 2011 Pew CHINFO has secured a U.S. Navy Public “Oh No! I’m on a ship and our Internet Research Institute study revealed “. . . Affairs (PA) annual enterprise license with access barely supports email”! We thought that 71% of adult Internet users reported a company in Los Angeles called Killer of that. watching video-sharing sites such as Tracks (KT). Now, any PA unit aboard Under the contract KT has agreed to YouTube or Vimeo”(1). That is an audience a U.S. Navy ship or station in the U.S., include four portable hard drives each worth engaging as long as it is done its territories and at overseas military containing all 21 collections. OI-2 will responsibly. installations can request access to this site ensure that at a minimum that future via OI-2. As Navy PA and VI practitioners we are deployed media departments have this obligated to observe a higher standard then Organizational licenses will allow access content locally aboard ship in time for much of the content that pervades many to a comprehensive library of music tracks major deployments. sharing sites. Given the conversational available on-line in multiple file formats. This is an annual agreement so out- nature of social media, it needs substantive KT has 21 libraries showcasing thousands year funding will be measured based on engagement, however it should not of tracks cataloged by a growing list of satisfaction with the service and its use, so require self-validated use of copyright and classical and contemporary genera. your feedback is solicited and encouraged. intellectual property under the heading Please pass this information throughout of fair use; music has become one of the your respective AORs. most heavily abused forms of copyright infringement. So send an email to NavyMedia@navy.mil to receive business rules and information So that is the problem, now here is a for log-in and password. solution. Check out the online tutorial at http:// 1. Pew Research Center. (July 2011) Pew killertracks.com/tutorial/ Internet and American Life Project. Download a user guide: http://killertracks. com/techsupport/Killer_Tracks_Site_User_ Guide.pdf 4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 5. OUTTAKES by Oscar Sosa Filling in IPTC Fields It’s really frustrating when we select an The second section should, at a minimum, contain the VIRIN, classification and contact information for the photographer. DoD image as a Picture of the Day and can’t post requires the new Vision ID format for posting on Navy.mil. The it because of incomplete caption data, no Email box is the most important part of this section. We are release data, or both. Every day we pass on sometimes unable to post selected images because we can’t reach back to the photographer to answer questions. great images because we have questions about the captions and no way to reach back The third section contains the photographers rate and rank, both are abbreviated. Please do not spell out “Mass Communication to the photographer or the releasing authority. Specialist” because most IPTC fields have character limitations. Section four is the caption. There are more than 100,000 examples of how we caption images for Navy.mil. Organizations who train to that format have faster publishing rates. The fifth section should contain contact information for the organization responsible for releasing the image and the command depicted in the photo, not the photographer’s command. Photoshop Fields are on two separate pages. The first is in the Description page, which should contain the caption, photographer and command information as well as the VIRIN. The second page, in the IPTC Extension tab, has the photographer’s contact information. We strongly recommend using PhotoMechanic over Photoshop for embedding data, however both will provide us with all the information we need. The most important fields are the caption, photographer, and a way to reach back to the command in case we have questions regarding the photo. There are a variety of reasons for captions and images getting separated or contact information not being included, some are preventable and some aren’t. However, embedding your captions and filling out IPTC information will greatly increase the chances that your image gets used. The two most popular IPTC editing software programs are PhotoMechanic and Photoshop. Both do the job, however we recommend PhotoMechanic for simplicity, cost, and improved workflow management. We suggest that you not use Bridge because some email programs strip the metadata. PhotoMechanic There are five sections that contain critical IPTC information. The first are the boxes that correspond to the Dateline. These values are where the photo was taken, not where the command is based. We also prefer a geographic location, such as a city, state, country or body of water. “At Sea” is NOT a geographic location. 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
  • 6. Mike the ratchet Audio is just as important as video when producing visual stories and b-roll. Use it like a wide shot to establish the scene or zoom in to be an extreme close-up on the sound of a ratchet clicking to really bring the audience into the video. So, mike the ratchet. 2 How you get sound into a camera (or story) can vary. Training Tip 1 The most obvious (and worst) mike is the built-in camera mike. Generally it Direct the audio recording. is omni-directional. It picks up sound Training Tip from every direction…with the closest Storyboard your audio. Do you need Your camera is not the only place you clicks, swooshes or key clacks to noises recorded at the highest level can record audio. augment the video? Is it part of the (don’t cough – oh no!). That means the person holding the camera trumps Inexpensive audio recorders do environment? If so, capture it. the person being interviewed. If you a great job and you can combine If you are covering a medical MUST do an interview w/an on-camera their recordings with your video in procedure, get audio of surgical tools mike, get in as close as you can. That post production. You can place the dropping into the pan. Record the means FILL THE FRAME with their recorder near your subject (or noise beeps of the heart rate and pulse-ox face (no – DON’T zoom). Put them source) or plug in a lavaliere and machine. Listen for the conversation in an environment where there is NO clip it on accordingly; much cleaner between the surgeon and nurses. distracting background audio. Even an audio. Problem is, you have to These are all powerful storytelling air conditioner or dog barking in the synch(chronize) the audio with non- audio cues that you can use for your background can ruin your interview linear editing. video. audio. I suggest to Sailors that they To do this you need something to During an UNREP there are virtually reach out and touch the person they help sync the audio. If you’ve ever unlimited sound sources; elevators were going to interview…and back up tried lining up audio from one source going up and down, whistles blowing no further than that. to another it can be very hard if there and the shot line getting fired. isn’t an audio cue. The Hollywood clapboard is a good example. The matched visual of the clapper hitting the board along with the ensuing sound are what enable you to synch up audio and video later. If you don’t have a clapboard, clap your hands. It still works. 6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 7. GOTB-ROLL? by Damon J. Moritz 3 4 Training Tip Microphones. Training Tip A wired mike can reduce range and My favorite – found objects. flexibility. However, wired mikes don’t generally fall prey to the same You would be surprised at what can electromagnetic interference that enhance your audio. Look for those wireless mikes can get. Aboard ships, pointy paper water cups. You can cut includes headphones, which are wired mikes can be your best friend. the tip off of them and slide a lavaliere critical for knowing the quality of the mike in. This really helps to record Shotgun mikes are okay and help with audio you are recording. audio from a specific location like a gathering background sounds, but • Interview for sound (listen for the keyboard. Likewise you can use an are generally strapped to the camera. audio cues that you can edit to) orange cone for longer throws. It just What is better is to work with one of • Eliminate white noise (hard to do on takes a little creativity to get really your co-workers and put that shotgun a ship, but it can be done with care- good audio. microphone onto a boom pole. When ful microphone placement) the mike is on a boom pole you can Rubber glove fingers can be used to • Use microphones effectively (Don’t replace the windscreen cover on a point it where you need it. When it think that a shotgun mike on camera shotgun microphone while riding in a is on the camera, it is limited to the center of the camera’s perspective. is your only choice) helicopter. It really helps to cut the high • Enhance your productions with end noise of airflow. Before you go out, consider the ambient sound (click, tick, clack - following. You can also put a microphone record and take it back) inside an inflated balloon to record • Research locations and those • Write scripts that work for sound underwater audio. Just be sure to seal you will interview. Think about the (plan for the audio in your subject) the balloon with glue or duct tape and acoustics. Is there a better place? • Record voiceovers that don’t echo don’t use the camera XLR ports for • Prepare for problems (take extra like you are in the head. Use pil- this. Instead use a very inexpensive batteries and microphones) lows, blankets and other soft items audio record just in case you end up • Select the right gear for your project to help soften reflected audio. You with a low voltage short. (practice before you shoot and know can create a sound booth anywhere your equipment’s capabilities) This with a little thought. • Create a final “mix,” by combining all gathered content (use a clapper) 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
  • 8. ALL HANDS Cover Story All Hands magazine … The Next Chapter by All Hands Staff After more than 89 years of providing information to the fleet in a printed format, All Hands magazine will cease production as a monthly hardcopy publication. This decision did not come about easily; but, is recognition of the changing ways that Sailors may receive information in the modern information age. Instead, we will be developing innovative ways to communicate the Navy story while also continuing to have feature articles, general-information pieces, as well as specialty sections on Navy.mil. The first “issue” of All Hands was printed as the Bureau of Navigation News Bulletin No. 1 (dated Aug. 30, 1922). Twenty years later, the title was changed to Bureau of Naval Personnel Information Bulletin. As America claimed “Victory in Europe” on the cover of June 1945’s issue, the magazine’s new banner read, All Hands, and the name stuck. Marked with, “This magazine is intended for 10 readers. All should use it as soon as possible. PASS THIS COPY ALONG,” All Hands urged Sailors to share with their Shipmates. The professional communicators at All Hands, including many mass communication specialists, civilian public affairs professionals and public affairs officers have contributed mightily to covering historic events such as the Cuban Missile Crisis, the Vietnam War, Desert Shield/Storm, the tragedy of 8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 9. “All Hands has 9/11 and operations in Afghanistan, Iraq and Horn of Africa. You have captured the human struggle of international and domestic natural disasters such as always been about the Indonesian tsunami that killed more than 230,000 people in 14 countries as well as the devastating effects of Hurricane Katrina and the I-35W Bridge the Sailor both on collapse in Minneapolis. Our Navy information team has even provided our Sailors and their family members all over the globe with laughter through comic and off duty.” strips. All Hands has always been about the Sailor both on and off duty. The pages of the magazine have featured surface warriors on the seven seas, and the submariners below; the soaring aviators and the rapid-responding expeditionary forces. Stories have been told about virtually every community and program in our Navy. Thousands of Sailors have been profiled and photographed and made “semi-famous” in the eyes of the magazine’s readers. All Hands has served to inform, educate, entertain and document; all of which would not have been possible without your contributions. The Navy’s history, as documented in All Hands, will continue to be accessible to everyone. Digitally archived issues of the magazine prior to June 2002 are available in Adobe Acrobat® format. Issues digitally archived after June 2002 are available in both Adobe Acrobat® format and the interactive Macromedia Flash® format. Because of its popularity and utility, the All Hands staff currently plans to continue publishing the annual “Owners + Operators Manual” magazine in print format with the January issue. On behalf of current and past All Hands magazine staff members, we thank our Navy information team and every Sailor, family member, veteran, retiree and civilian reader who has supported the magazine throughout the years. As we move forward, we will continue to provide our Navy family with timely, essential and entertaining articles and photographs – with your help – just as we have always done. 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 9
  • 10. ] Regions and Directions AP Style Guide Capitalize when: - referring to regions of the country Example: Rain is forecasted throughout the Midwest. - forming proper names Example: North Pole Lowercase when: - indicating compass direction Example: The storm front is moving inward and toward the north. - with names of nations, states, cities (unless part of the official name) Example: northern Canada, western Idaho, South Korea, North Dakota Exceptions: - capitalize widely known areas Example: Southern California, Lower East Side of New York ][ The Visual Information Awards Program recognizes excellence among military Schedule of Event photographers, videographers, journalists and graphic artists throughout the Department of Defense. Mass Communication Specialists are highly encouraged to enter their work in Military Photographer of the Year (MILPHOG), Military Graphic Artist of the Year (MILGRAPH) or Military Videographer of the Year (MILVID) categories: MILPHOG - Several photo areas of expertise are judged including feature, news, operational, combat and portrait. MILGRAPH – Judged categories include multimedia, publication, illustration and publication just to name a few. MILVID – Enter your best work in feature, editing, field and combat video areas of expertise. Each category also features an individual “of-the-year” award. Information including entry deadlines, categories, past winners and guidelines are available http://www.dinfos.osd.mil/events/viap/index.asp. ][ The deadline to receive “Go Navy” spots for the Army/Navy game is Nov. 30. The game is scheduled for Saturday, December 10. It will be in Washington, D.C., and In the Loupe CBS sports will televise it. Once again CBS is looking for spots from the Navy and Marine Corps team for broadcast during the game. Additionally, CHINFO and DMA will push submitted spots to a variety of media outlets prior to the game to help generate esprit de corps and as a way of highlighting our naval forces. Specific details are in NAVADMIN 297/11, but here are some of the important things to note, based on issues from rejected entries of previous years: -Audio must clean and clear -Media wants to see faces, so you can use wide shots, but include closer shots too -Video must be broadcast quality, high definition (1920 X 1080 or 1280 X 720) -Include pre- and post-roll with no extraneous audio or movement [ 10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 11. LINKS to KNOW Layout: Making It Fit Helpful graphic designer’s handbook on using imagery for layouts http://issuu.com/cathshee/docs/ layout_making REELSEO An article on using music in video, from an online video marketing guide http://www.reelseo.com/copyrighted- music-in-video/ A PHOTO EDITOR Interesting blog with powerful photos and articles on photography and image rights http://www.aphotoeditor.com/ NATIONAL GEOGRAPHIC NAVY RECRUITING COMMAND National Geographic Photo Contest Source for Navy recruiting graphic Deadline: Nov. 30, 2011 products; posters, video, etc. http://ngm.nationalgeographic.com/ http://extensis.cnrc.navy.mil/ ngm/photo-contest/rules/ graphicdesign/index.htm Photo by MC2 Eddie Harrison Desperately Seeking... DIRECT CONNECTIONS E D IA That’s right. Direct. Connections. Think of your favorite cooking show We are looking for video with subjects or sports cast. Personality and ability looking directly into the camera, making to connect with the audience is what’s LM statements about our Navy. most captivating. That’s what we aim to achieve in the sound bites we S O CI A This is a clear departure from choose to share! traditional interviews but in our role as communicators we have an obligation You’ll find examples of this style all to connect with our audience. While the over the Internet, but here are a few off-camera shot is still the standard for favorites: Your Social Media Team: LCDR Chris Servello packages done in the news format, in Energy Awareness: http://www. LT Shawn Eklund social media the viewers expect it to be youtube.com/watch?v=2IJG3I7Bjxk more personal in presentation (think: Navy Weeks: http://www.youtube.com/ Jessica Faller Facebook, YouTube). watch?v=yOp_XIhrDwk Kristina Miller (currently deployed) Therefore, when the product is intended SECNAV: http://www.youtube.com/ for a social engagement, the framing watch?v=2N04h4GBoWc needs to be different. Day in the Navy: http://www.youtube. The goal is a direct connection between com/watch?v=2mhQahgbvgg subject and viewer and the best way to achieve that in today’s media DJ Boxer Shout Out: http://www. environment is to talk directly to them. youtube.com/watch?v=_Hol8r90ltA All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement. 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11
  • 12. How did I do that story and photo by Gary Nichols, CID Public Affairs This photo was made to accompany a story about a new resulting shallow depth-of-field blurred out the background. The language study hosted by Center for Language, Regional low ISO minimized digital degradation and further eliminated Expertise and Culture based at Center for Information the background due to the diminished light. The shutter speed Dominance Corry Station in Pensacola, Fla. was just fast enough to handhold the camera while standing on a ladder. Since it involved language training, we needed to use headphone-wearing subjects working at computer stations. I used a Pocket Wizard to trigger a Nikon SB-800 Speedlight with diffuser removed to increase the highlights. It was I had envisioned a dramatic photo of operators in a black room placed high and to the left of the subjects. This provided the with their eyes just above the computers monitors, reflecting background separation we were looking for. the content of the computer screens. This would have been a really simple setup, requiring only a tripod and a relatively long I placed a Nikon SB-24 Speedlight and Wein optical slave, shutter speed to capture the ambient light from the computer which would be triggered from the SB-800, on each keyboard. monitors, and maybe one speedlight placed high above the Although the SB-24s were powered down as low as possible, subjects to provide background separation. the light was initially too bright and harsh. I then wrapped two sheets of ordinary, white printer paper around each flash There were two problems: First, the conference room was to form a tube with the open ends facing the sides of the wired so we couldn’t turn off all the lights. The long exposures keyboards. The result was a nice glow on the faces of the necessary to capture our glowing eyes would only emphasize students. I liked the light pattern on the desk, so no additional stray background light. If I stopped down the aperture in an diffusion was necessary. attempt to darken the background, the increased depth of field would only emphasize background clutter. Neither option would Finally, I placed a small, white pop-up reflector to the left, and a work with the ambient light. Second, we only had access to large silver reflector to the right. I would have preferred to have notebook computers. Due to the limited height of the notebook used two identical large silver reflectors, but worked with what monitors, my idea of glowing eyes peeking above the monitor was available to me. Since the accent light was from the left, I wouldn’t work. placed the larger of the two reflectors to the right. To eliminate the background I needed to shoot from a high The students were engaged in running the language software, angle. Due to the subject-to-camera distance I used a Nikon so they didn’t really notice when we started shooting. In fact, 17-55mm f2.8 AF lens set at 44mm. they were a little disappointed when we wrapped up the photo shoot around 30 minutes later. I set the ISO at 100, shutter at 1/100 of a second, and aperture to f2.8. Although the aperture was a light-collecting f2.8, the 12 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil