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Tips on creating a successful contest in SM

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HOW TO CREATE A SUCCESSFUL CONTEST IN SM
TIP # 1: DEFINE YOUR GOALS
o Awareness of product or service o Collect list of customers interested in product segment o Social networking channels o Maintain customer base
TIP # 2: CREATIVENESS
MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS Maintaining Fan Base Video Contest
American Eagle Outfitters Photo Contest
TIP# 3: PROMOTE VIA SOCIAL CHANNELS
 Use links such as “share this”, or “like this” via Facebook and Twitter.  Contests should be social by nature  Allow people to vote to choose winners (increases interactions amongst audience)
TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE
 Catchy Titles will gain more attention- keep it short, ex. “Electrical Zoo” contest by Michelle Phan  Sony “#CatchTheTablet” campaign contest (high engagement level)
PRIZES Levi’s Brand Ambassador for 6 months 2012 Mustang
TIP #5: FINISH THE CONTEST
 Don’t drag contest for too long- successful contests run about 4 weeks  Choose Winner- Publicize their win  Promote the winner via Facebook/Twitter etc.

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Tips on creating a successful contest in SM

  • 1. HOW TO CREATE A SUCCESSFUL CONTEST IN SM
  • 2. TIP # 1: DEFINE YOUR GOALS
  • 3. o Awareness of product or service o Collect list of customers interested in product segment o Social networking channels o Maintain customer base
  • 4. TIP # 2: CREATIVENESS
  • 5. MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS Maintaining Fan Base Video Contest
  • 7. TIP# 3: PROMOTE VIA SOCIAL CHANNELS
  • 8. Use links such as “share this”, or “like this” via Facebook and Twitter.  Contests should be social by nature  Allow people to vote to choose winners (increases interactions amongst audience)
  • 9. TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE
  • 10. Catchy Titles will gain more attention- keep it short, ex. “Electrical Zoo” contest by Michelle Phan  Sony “#CatchTheTablet” campaign contest (high engagement level)
  • 11. PRIZES Levi’s Brand Ambassador for 6 months 2012 Mustang
  • 12. TIP #5: FINISH THE CONTEST
  • 13. Don’t drag contest for too long- successful contests run about 4 weeks  Choose Winner- Publicize their win  Promote the winner via Facebook/Twitter etc.