My presentation to the annual Israel to NYC mission, comprised of 15 advanced startup companies from Israel - checking out 'Silicon Alley'.

1. Israel to NYC:
The
Communications Workshop 2013
Nati Katz

2. Can you get us into TechCrunch?
What’s Next?
Will I be able to review the article beforehand?
Did CNET call yet?
Will David Pogue review our product?
Can you get us on CNBC?
Will the Wall Street Journal cover us?
We have ‘PR Web’ – I don’t need PR
Do you offer pay-per-placement?

3. -Vincent Van Ghogh
“You have first to experience
what you want to express”

4. Timing
“If you want me to be there
on the crash landings, I
better be there on the
takeoff”
- Ed Murrow, 1961

5. “I’m a believer in the power of
Public Relations… People buy
because an expert said it was
good
“A large part of our marketing and
PR strategy is making sure that we
always remain relevant.”

9. Integration
Issues
Management
Initiative
Investor
Relations

10. Integration
- Social Media
- Twitter
- FB
- Pinterest
- LinkedIn
- Reddit
- Google+
- Vine/Other
- Ads
- Social
- Traditional
- Events
- Video
- Collaborations

11. Initiative

12. Issues Management

13. Dell Inc. (DELL)
Netflix, Inc. (NFLX)
Amazon.com Inc. (AMZN)
Facebook, Inc. (FB)
Future: TWTR
Investor Relations

16. Perception of the PR guy
Who Israelis think I am Who I’d like Israelis to think I
am
Who I really am
Who I’d have to be to
“Show me the money”
Who I’d have to be to keep it
simple
Who I’d have to be to ‘spin it’

17. Thank you!
(C) Copyright GCT 2011 -
Patented Method
Contact:
nati@schnurassociates.com
@N_Katz Nati Katz
Questions?