Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Nordic Ecommerce Summit Nansen - New Ecommerce Experience
1. The future ecommerce experience
approach
Nansen Stockholm / Chicago / New York / London
Martin Edenström / Andreas Carlsson
martin.edenstrom@nansen.com, andreas.carlson@nansen.com
@MKSECom, @nofont
2.
3.
4. The web content management (WCM) market is in transition. Functionality to
enable publishing to the Web — whether internally or externally — has become
commoditized. Yet now, the WCM market is growing based on customer
experience management (CXM) needs, including multichannel delivery,content
targeting,analytics,and integration with other CXM technologies.
Forrester: Stephen Powers with Matthew Brown, Brian K. Walker, Joe Dang - 06/11
5. Fundamental recommendations
for a healthy, durable platform
to build upon:“Build for a
personal, conversation
friendly web.
Organizations must have a plan, a strategy how, when and where to
start collecting visitor, user, customer data & connect with current
data (email, social network) for on-going profiling.”
Forrester 2012
6. Customer experience discipline:
“A set of solutions which enable the management and delivery of
targeted, consistent content, offers, products and service
interactions across digitally enabled consumer touchpoints.
Forrester q4 2011
7. “CXM proactively initiates contact, delivers content,
preemptively solves problems and understands customer
preferences.
Often before the customer requests it or knows they need it.”
Peter Flynn, vice president Stratus
8.
9.
10. Så många nya roller
Omfattande, kostsamma
upphandlingar