Native Mobile Report May 2013
•
0 gostou•852 visualizações
May 2013 marks one year since NATIVE introduced the our mobile report into the industry. It's acceptance has astounded us and has been downloaded thousands of times by people from all around the world. We hope you continue to enjoy it and are always open to feedback and requests. The 13th edition of the NATIVE mobile report see's the celebration of more birthdays including the DMMA and YouTube. Learn more about the future of Blackberry's BBM, Bookly – an e-reader for Mxit, award winners and brand rankings for the month.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Destaque
Semelhante a Native Mobile Report May 2013
Semelhante a Native Mobile Report May 2013 (20)
Mais de VML South Africa
Mais de VML South Africa (20)
Último
Último (20)
Native Mobile Report May 2013
- 2. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100% A MONTHLY SNAPSHOT OF MOBILE NEWS, VIEWS, EVENTS & DEVELOPMENTS LOCALLY AND ABROAD
- 4. CONTENTS » ExecutiveSummary » Section1:MobileLandscape » Section2:MobileDevicesandOperatingSystems » Section3:MobileNetworks » Section4:SocialNetworks » SourcesandContacts
- 6. EXECUTIVESUMMARY 1. Google killsoffSMSSearchinlightoftheglobalgrowthofsmartphonesandaccessibilitytotheweb. 2. OrnicoandMark.LiveshaveintroducedanewresearchresourcecalledtheAfricaAnnualincludingstoriesofinnovation, gamechangers,marketingandmedia. 3. DMMAcelebratesits10yearanniversaryindigitalandwelookatsomeofitsmajormilestones. 4. ArthurGoldstuck,MDofresearchfirmWorldWideWorx,releasedhislatestestimatesonthesmartphonemarketinSA withBlackberryandSymbianremainingatthetop. 5. PriceCheck,amobileshoppingappdevelopedinSouthAfricawonBlackberryAppoftheYear,competingagainstmore than100000appsfromaroundtheworld. 6. Thismonthsawtheannouncementofwinnersandresultsfromthe2013SundayTimesGenerationAwardsandAdReview Awards. 7. BlackberrymadeahugeannouncementthatBBM willsoonbeavailableonAndroidandIOS,openingupthemessaging platformtomillionsmoreusers. 8. Samsunghasbeentesting5Gmobiletechnology,claimingamajorbreakthroughthatcouldseeitlaunchedby2020. 9. TimCookconfirmsthatthelongawaitediOS7willbelaunchedatnextmonths(July2013)WWDCConference.
- 7. EXECUTIVESUMMARY 10. FrenchTelecom,Orange,seesstronggrowthinAfricanmarketandexpectsdoubledigitgrowthin2013,withmajor investmentontheAfricancontinentsettobearound30%ofitsoverallinvestment. 11. MTNhasbeenrankedhighestrankedbrandintheMillward-BrownBrandzTop100GlobalBrands2013–theonlyAfrican brand inthe2013survey. 12. TheMail&Guardian’sTopCompaniesReputationIndexratedVodacomwiththebestreputationamongsttelecom providers.Coming1stand2ndforoverallresultswereCoca-ColaandStandardBankrespectively. 13. Twitteristhefastestgrowingsocialplatform,whileFacebookisthelargest,passingover1.11billionmonthlyactiveusers. 14. YouTubeturns8andreleasesitslateststatisticsonvideouploads.Inthesamemonth,YouTubealsolaunchedit’spay-to- subscribechannels,anewfeatureforpartnerstomakemoneyfromtheircontent. 15. HPbecomesthefirstbrandtoreach1millionfollowersonLinkedIn,amassivefeatconsideringthatittakeslongertobuild upafollowingonLinkedInthanonanyothersocialnetwork. 16. AnewapplicationforMxitcalledBookly,hasbeenlaunchedtobringe-bookstoMxitusers.Userscannowdownloadthese e-booksontoanymobilephone,ultimatelyturningitintoapocket-sizede-reader.Theapplicationhopestoproveusefulto SouthAfrica’seducationsector.
- 9. MOBILEBREAKSTHEMOULD INTECHINNOVATION » IntherecentKPMG2012TechnologyInnovationSurvey,itwasfoundthat mobileisaclearthemeintechnologyinnovationandcomesaclosesecondin itspotentialtoshakeupconsumerandenterprisemarkets. » Ofthe668technologyexecutiveswhotookpartinthesurvey,44%forecast mobile(broadlycategorisedtoincludecommunications,commerce, platforms,software,andapplications)asthenextindispensableconsumer technology. » ThisringstrueinAfricaaswell.Withtheplethoraofmobileapps,solutions, andplatformsthatarebeingmadeavailableacrosstheAfricancontinent,we areseeingnewandinnovativeusesformobileplatformstosuitourspecific needsandrequirements. » Thesurveyidentifiedkeymobilebenefits:convenience,better communications,increasedproductivity,greatersavingsonpurchases,and mostofall,easieraccesstoreal-timepersonalisedinformation. Source: KPMG, 15 May 2013
- 10. GOOGLE KILLSOFFSMS SEARCH » Googleiswellknownforitsregularboutsofspringcleaningwhenitkillsoffa numberofproductsinonefellswoop,butitalsosometimesmakesquick changesin-betweenthebiggerannouncements. » OneofthosehasnowhititsportfolioofSMS-basedproductsaimedatusers oflowerenddevices:GooglehasquietlycloseddownSMSSearch. » SMSSearchwasaserviceGooglehadcreatedthatletuserssendsearch queriesbytextmessagetoashortnumber,inthiscase466453.Thesearch resultswouldreturnastextmessages.Thesewouldnotbelinkstofurther webpages,butactualinformation,likecurrencyconversions,weatherand locallistings.Thiswasmainlyintendedforfeaturephoneswithlimiteddata connections. » Thankstotheriseofweb-connectedsmartphones,thedemandforSMS- basedsearchhasdwindled,givingGoogleanopportunitytoshuttheservice down. Source: TechCrunch,12 May 2013
- 11. HOWBANKINGISGOING MOBILE » Overtheyears, retailbanks haveinnovatedtomakepersonalbankingmore convenientandconsumer-friendly.They'vebuiltsprawlingbranchnetworks, introducedcreditcards,anddevelopedautomatictellermachines. » Withsmartphonesandtabletsincreasinglyatthecenteroffinancialdecisions— especiallythoseofyoungerconsumers—bankshavetogettheirmobile strategiesright.Iftheydon't,theyrisklosingbusinesstomoremobile-savvy competitors,aswellastechcompanieslikePayPal,thataredevelopingtheir ownpaymentandpersonalfinancesolutions. – App race: Banks have begun to invest heavily to integrate the latest and greatest features into their smartphone apps and mobile sites. – Bottom-up: Mobile banking has caught on in poorer countries, and could expand bank and credit access worldwide. – Mobile-first bank: If the legacy banks don't succeed in redefining their services for the mobile age, they risk losing out to upstarts like Simple with innovative mobile-first banking formulas. – Adoption barriers: There is still some resistance to mobile banking, reflected in relatively low adoption rates. Source: Business Insider, 4 May 2013
- 12. THEAFRICAANNUAL2013 » OrnicoandMarkLives.compresentTheAfricaAnnualfor2013,acompilation ofsomeofAfrica'sremarkablestoriesandresourcesforbusinesses;and media,marketingandbrandingenthusiasts. » Thisresourcedocuments Africanstoriesoninnovation,gamechangers, marketingandmedia.Veryimportantly,theAfricaAnnualembodiesthefact thatAfricaisnotacountry,buta54marketstrongcontinent,withgreat potentialforglobalandlocalbusinessesthatwanttoexpand. » InTheAfricaAnnual2013you'llfind:5countriestowatch;Africa'smobile economy;ThenewAfricanconsumer;MediaTrendsinAfrica;GetJay Naidoo'sthoughtsonMediaandDevelopment;Nigeria'sbroadcasting industry;andTheinfluential,must-followTwitterlist. » Theresourceisavailablefordownloadhere. Source: Bizcommunity, 29 May 2013
- 13. DMMACELEBRATES10 YEARSINDIGITAL » 10yearsago,anationalbodywasformedthatwouldintegrallychangeSouth Africa'sdigitallandscapeforever.ThemonthofMaycelebratedthe10th birthdayoftheDigitalMediaandMarketingAssociation(DMMA). » On21May2003theOnlinePublishersAssociation(OPA)waslaunchedwhen 16ofSouthAfrica'smostwell-respectedpublisherscametogetherwiththe aimofpromotingthegrowthandprofitabilityoftheonlinepublishingindustry. » SomeofitsmilestonesincludethelaunchoftheBookmarksAwardsin2008, aninitiativebytheOPAwhichaimedtorecogniseandrewardexcellencein digital.Alsoin2008,theDMMAopenedupmembershiptoagenciesand smallerpublishers.In2010,theOPAchangeditsnametotheDMMAto signifythisbroadening.TheDMMAaimedtopromoteengagementand facilitategrowthbetweenallmajorplayersintheSouthAfricandigital industry,includingonlineandmobilepublishers,advertisingandmedia agencies,anddigitaldevelopmentagencies. » Incelebrationofits10yearmilestone,theDMMAhasanumberofexciting initiativesplannedthatwillberolledoutovertheremainderof2013.Formore, gotowww.dmma.co.za Source: Bizcommunity, 22 May 2013
- 14. R900MPLEDGEFORDIGITAL JOBSINAFRICA » TheRockefellerFoundationwillpledgeclosetoUS$100million(R900m)to createdigitalfieldjobsinAfrica.ThiswasannouncedattheWorldEconomic ForumonAfrica. » “ThereisnobetterplacetoannouncetheofficiallaunchoftheRockefeller Foundation’sDigitalJobsAfricainitiative,aUS$97millioninvestment,”said thephilanthropicorganisation’spresidentJudithRodininCapeTown. » Theinitiativehopedtoreachonemillionpeopleinthenextsevenyears. » Themoneywillbepumpedintotrainingworkseekersandgettingthemjobs inthedigitalfieldssuchasdataentry,servicecentresupport,onlineresearch andwebdesign.Theinitiativewouldberolledoutinsixcountries–South Africa,Kenya,Nigeria,Ghana,MoroccoandEgypt. » “WewillleveragetherisingdemandfromAfrican-basedorganisations, governmentsmovingtoe-governmentusingdigitaltools,andmultinational corporations,tocreatesustainableemploymentopportunities,whichisawin- winforall,cuttingcostsinmanycasesby40%,whileincreasingincomesfor workersby40to200%,”Rodinsaid. Source: BusinessTech by MyBroadband, 9 May 2013
- 15. INTERNETINSA: LANGUAGESTATISTICS » ThelatestDMMA/EffectiveMeasurestatisticsrevealedthatSouthAfrica’s InternetusersmostlyspeakEnglishandAfrikaansathome. » EffectiveMeasure’sFebruary2013demographicsreportshowedthat66%of localInternetusersspeakEnglishathome,while42%spokeAfrikaansat home. » 9%ofInternetusersinSAspeakIsiZuluathome,while5.5%speakIsiXhosa and5.3%speakSetswana. » Itshouldbenotedthatuserswereallowedtoselectanylanguagespokenat home.Thismeansthatmultiplelanguagescouldbeselectedbyauser. » ThetableshowsthelanguagesspokenathomebySouthAfricanInternet users. Source: MyBroadband, 25 May 2013
- 16. JOBURGBROADBAND NETWORKTOGOLIVE INJULY » TheCityofJoburgBroadbandProjectwillgoliveon1July2013followinga threeyearbuildphase,whichBWiredwilloperatefor12years.The completionofthefibreopticnetworkcoversall7regionsoftheCityof Johannesburg(CoJ)municipality. » Thenetworkwillofferkeyservicestoallmunicipalbuildingsconnectedtothe network. » ThisfibreopticnetworkwasdesignedbyEricssonSouthAfrica,witha1.2Tb corecapacityand940kmcoverage. » WhentheNetworkgoesliveon1July2013,itwillofferfullWANaccessibility, VPNservices,andwillbringinternettoalloftheCoJbuildingsintheregion. » “TheCoJBroadbandProjectwillenabledigitalinclusionthroughtheprovision ofaffordablebroadbandtothepublic,”BWiredsaidinapressstatement. Source: MyBroadband, 14 May 2013
- 17. SA’SPRICECHECKWINS BLACKBERRYAPPOFTHEYEAR » SouthAfricanmobileshoppingapp, PriceCheck,haswonthecoveted BlackBerryAppoftheYearcategoryinthe BlackBerryAchievementAwards, beatingoff competitionfrommorethan100 000world-classappsfrom aroundtheglobe. » Theawards(formerlytheWirelessAchievementAwards),celebrateshow BlackBerrytechnologyhelpstopowerinnovationandbringsideastolife.The Awardswereannouncedat BlackBerryLive inOrlando,Floridaon15th May. » PriceCheckislocallydesignedinSouthAfricaandgivesshoppersaccessto pricesandreviewsofaround30millionproductsinthousandsofcategories. Theappalsoprovidesdirectaccesstohundredsofon-andofflinestores.A barcodescannerformspartoftheappandmakescomparingandfinding bestpricesinstoreveryeasy. Source: IT News Africa, 16 May 2013
- 18. SUNDAYTIMESGENERATION NEXT2013AWARDS » ThemuchanticipatedSundayTimes GenerationNextAwardsceremony washeld,showcasingSouthAfrica’smostpopularproducts,brands, celebrities,andsportsmenandwomen–asvotedbysixthousandyouths aged8to22. » TheGenerationNextSurvey,covering73categories,wasconductedbyHDI YouthMarketeerstogaugetheinfluenceofproductsandpeopleinthelivesof SouthAfrica’syouth.Importantlyithighlightswhattheyconsidertobe‘cool’. » FNB(CoolestBank),Blackberry(CoolestCellphone),SAA(CoolestDomestic Airline),Vodacom(CoolestTelecommsProvider)andBMW(CoolestMotor Vehicle)continuedtobefirmfavouriteswithyoungsters. » TheAppleiPhonewasnamedCoolestHi-TechGadget,overtakinglastyear’s numberone,Blackberry.FIFA13wasvotedCoolestConsole/Computer GamewhileInfinitywasvotedCoolestChewingGum–bothbeingnew categoriesintroducedinto2013’ssurvey. Source: Advantage Magazine, 31 May 2013
- 19. ADREVIEWWINNERS ANNOUNCED » TheAdReviewAwards giverecognitiontotheadagenciesthathave performedbestduringthepreviousfullcalendaryear–fromJanuaryto December2012.Everypossiblemeasureofagencyperformanceisusedto decidewhichagencyperformedbestacrossthefullspectrumofpossible activities.Thisisnotapurelycreativeaward,thoughcreativityisoneofthe moreimportantcriteriaformakingthechoice. » Winnersarechoseninanumberofcategories,andtheoverallAgencyofthe Yearischosenfromthecategorywinners.Thenetwascastwide,andeven agenciesthatdon’tsubmitaformalentrycanwin. » ThebiggestfailingofSouthAfricanadvertisinghasbeenitsinabilitytowin awardsindigitaladvertising.Creativecompetenceinthisareais"absolutely essential,"saysJupiterDrawingRoomchairmanGrahamWarsop."Without it,SouthAfricawillneverberegardedasacredibleplayerintheforefrontof globalcommunications."Heisstillwaitingforsomeonetoclaimhiscaseof FrenchchampagneforthenextwinnerofaCyberLionattheCannes advertisingfestival. » Viewallthewinnershere:AdReview2013Magazineonline Sources: Advantage Magazine, 29 May 2013Bizcommunity, 23 May 2013
- 20. Mobile devices and operating systems SECTION2
- 21. BIGGESTGLOBALMOBILE DATAUSERSREVEALED » AkamaiTechnologiesreleaseditsQ42012StateoftheInternetReport, revealingthatAndroidandiOSusersconsumemoredatapermonththan theircounterpartsusingWindows,BlackBerry,andSymbianmobile operatingsystems. » BasedondatagatheredfromtheAkamaiIntelligentPlatform,theStateofthe Internetreportprovidesinsightintokeyglobalstatisticsincludingmobiledata usageandmobileplatformpopularity. » Accordingtothereport,thelargestaveragepersubscriptiontrafficvolumes canbemeasuredonAndroidsmartphones,rangingupto2.2GBpermonth. Thisisonnetworkswherehigh-endmodelsdominate. » However,whenoperatorsfocusonthelow-endAndroidsegmentthe averageusageisusuallysmallerthanforiPhones. » Therearelargedifferencesbetweentrafficvolumesofphoneswithdifferent versionsofWindowsOS.Theaveragevaluesmightincreasesignificantlyin thefuturewhenWindows8devicesoutnumberolderWindowsMobileand WindowsPhone7devices. Source: MyBroadband, 24 May 2013
- 22. BB,SYMBIANSTILLLEADSA SMARTPHONEMARKET » BlackBerry’sshareofSouthAfrica’ssmartphonemarketisholdingsteadyin firstplaceataround5-milliondevices,andtheoverallmarkethasgrownto roughly12-milliondevicesfrom10-millioninJune2012. » That’saccordingtoArthurGoldstuck,MDofresearchfirmWorldWideWorx, whorecentlyrevealedhislatestestimatesofthenumberofsmartphonesin SouthAfrica. » Goldstuckemphasisedthattheseareonlyapproximatenumbersandare constantlyshiftingbasedonthefeedbacktheyreceivefromindustry. » “Thefiguresarebasedoncontinuallychattingwithpeopleintheindustry, fromnetworkstomanufacturers,andgettingthemtoadmittosmallpieces ofthepie,”Goldstuckexplained. » Someofit,liketheAndroidnumber,isbasedindirectinterviews,Goldstuck said.TheBlackBerrynumberontheotherhand,isbasedonprimary researchconductedbyWorldWideWorx. » “Soit’smixedmethodologiestopindownamixed-upmarket,”said Goldstuck. Source: MyBroadband, 31 May 2013
- 23. BLACKBERRYTOLAUNCH BBMONANDROIDANDIOS » CEOThorstenHeinsannouncedBBMwillsoonbeavailableonAndroidand iOS.ThisisahugemoveforBlackBerryasitbringsBB10’sstrongestfeature toliterallyhundredsofmillionsofpotentialusers. » “Itisastateofconfidence,”Heinsexplained.“TheBB10platformissostrong andtheresponsehasbeensogoodthatthetimeisrightforBBMtobecome anindependentmobilemessagingplatform.” » TheappwillbefreeonbothAndroidandiOS.Muchlikeothermessaging apps,itwillbeastandaloneapplication.iOS6orIceCreamSandwicharebe required. » Initially,onlymessagingandgroupfeatureswillbeavailable.ButHeins promisedthattherestofBBMwilleventuallymakeitswaytotheAndroidand iOSversionsincludingscreensharing,BBMvoiceandthejust-announced BBMchannels. » WearemakingtheBBMplatformmorepowerfulthanever”,Heinsproudly stated.AndwiththisveryuncharacteristicmovefromBlackBerry,it’shardto argueagainsthisstatement. Source: TechCrunch, 14 May 2013
- 24. SA'STILLBLACKBERRYPEOPLE' » DespitetheflackBlackBerrygotfromSouthAfricanswhenitannouncedthe popularR59permonthBlackBerryInternetServices(BIS)wouldnolonger beavailableonitsnew-generationsmartphones,thecompanyhasseen considerableuptakeofitsnewBB10OS. » AlexandraZagury,MDforSouthandSouthernAfricaatBlackBerry,says although thischangepresentedwhatwasperhapsthecompany’sbiggest challenge,“SAisstillacountryfullofBlackBerrypeople”.Shepointsoutthat, accordingtoGfK(SocietyforConsumerResearch),BlackBerryhasbeen numberoneinSAfor28consecutivemonths. » TheresearchfirmplacesBlackBerry’sflagship10OSdevice,theZ10,inthe topfivesellingsmartphonesinSA. » WhileBlackBerrydealswithSA’sfivemaincarriers–Vodacom,MTN,CellC, TelkomandVirginMobile–shenotesthatSAisuniqueinthatabout30%to 40%ofsmartphonesell-throughexistsviaindependentretailers. » “EvenfashionstoressellBlackBerryproducts–andthisisuniquetothe SouthAfricanmarket.Youcangoclothesshoppingandatthesametime purchaseaphone.” Source: ITWeb, 21 May 2013
- 25. APPLEREMAINSNO.1INTHE BRANDZTOP100 » AppleremainstheBrandZTop100MostValuableGlobalBrandfor2013, worth$185billion.Applegrewjust+1%inthelastyearcomparedtoa+51% growthforitsclosestcompetitor,Samsung,whichisnowno.30intheglobal rankingwithabrandvalueof$21billion. » Googleisalsoaseriouschallengerfortheno.1spot,reversinglastyear's declinetogrow+5%inbrandvaluethisyear.Thebrandisno.2intheranking withavalueof$114billion.IBMisno.3intherankingwithabrandvalueof $112billion. » TechnologyandTelecombrandstogethermakeupthelargestsegmentof theBrandZTop100,bothinthenumberofbrandsrepresentedandintheir aggregatevalue,withsixintheTop10.MTN,theAfricanmultinationalbrand, rose23percentinbrandvalue,thegreatestappreciationintheBrandZ telecomranking.Thebrand,whichoperatesthroughoutAfricaandinpartsof theMiddleEast,enjoyedstrongrevenueandearningsgrowthfollowinga15 percentincreaseinsubscribersanda58.5percenthikeinrevenuederived fromdata. » DownloadthecompleteBrandZrankinghere Source: Bizcommunity, 22 May 2013
- 26. TIMCOOKCONFIRMSIOS7 COMINGATWWDC » AppleCEOTimCookconfirmedwhatmanyhavelongassumed—thatJony IveisworkingonanewversionofiOS,andthatitwillberevealedatWWDC nextmonth.SpeakingattheD11conference,CooksaidthatApple "recognizedthatJonyhadcontributedsignificantlytothelookandfeelof Appleovermanymanyyearsandcoulddothatforoursoftwareaswell," callingthedesigner"absolutelyincredible." » IveisthecreativeforcebehindmanyofApple'smosticonichardwaredesigns, butwashandedanadditionalrolein"humaninterface"lastyearfollowingthe removalofScottForstallasiOSseniorVP.Recentweekshaveseenrumours thatiOS7willfeaturea"flat"UIthatremovesmuchoftheglossy,realistic sheencurrentlyseeninApple'ssoftware. » WhenaskedifthenewversionofiOSisindeedwhatIvehasbeenworkingon, Cookrepliedintheaffirmative,callinghim"reallykey"totheupdate.TheCEO wouldn'tbedrawnonspecifics,onlysayingthatnewversionsofbothiOSand OSXwouldbeonshowatApple'sdeveloperconferenceinlessthantwo weeks,andthathewill"letyoubethejudge"astohowsignificantthe changesare. Source: The Verge, 28 May 2013
- 27. SAMSUNGANNOUNCES5G DATABREAKTHROUGH » SamsungElectronicssaidithassuccessfullytestedsuper-fastfifth- generation(5G)wirelesstechnologythatwouldeventuallyallowusersto downloadanentiremovieinonesecond. » TheSouthKoreangiantsaidtodaythetesthadwitnesseddatatransmission ofmorethanonegigabytepersecondoveradistanceoftwokilometres. » Thenewtechnology,whichwillnotbereadyforthecommercialmarket before2020attheearliest,wouldoffertransmittingspeeds“uptoseveral hundredtimesfaster”thanexisting4Gnetworks,itsaidinastatement. » Thatwillpermitusersto“transmitmassivedatafilesincludinghighquality digitalmoviespracticallywithoutlimitation”,itsaid. » “Asaresult,subscriberswillbeabletoenjoyawiderangeofservicessuchas 3Dmoviesandgames,real-timestreamingofultrahigh-definition(UHD) content,andremotemedicalservices,”itadded. » Samsungsaidithadfoundawaytoharnessmillimeter-wavebandswhich haveprovedtobeastickingpointforthemobileindustrytodate. Source: City Press, 13 May 2013
- 29. BESTREPUTATION:MOBILE NETWORKSRANKED » TheMail&GuardianhasreleaseditsTopCompaniesReputationIndex(TCRI), revealingthatVodacom,MTN,andTelkomarethetelecomsproviderswith thebestreputations. » Thestudy,whichwasconductedbyPlus94Research,assessesthe “reputationswhichcompanieshaveestablishedwithSouthAfrican consumers”. » ThemostreputablebusinessesinSouthAfricaareratedaccordingtotheir “reputationindex”score(outof100). » Accordingtotheresearch,Vodacomhasthebestreputationinthetelecoms sector,followedbyMTN,TelkomSA,CellC,and8ta. » VodacomandMTNwasrankedatnumber3and4respectivelywhenlooking atoverallresults. Source: MyBroadband, 27 May 2013
- 30. ORANGEEYES20%GROWTH INAFRICA » FranceTelecom-OrangeistargetingdoubledigitgrowthinAfricain2013, whichwouldemulateitsperformanceonthecontinentin2012,asits marketsinEuropebegintostall. » Orangehad230.7millioncustomersat31December2012,with81.6million mobilecustomersinAfricaandtheMiddleEast. » Jean-LucLasnier,generalmanagerforOrangeBusinessServicesinthe MiddleEastandAfricasaidthatthegroupachievedgrowthof20%in2012in Africa,with2013“showingthesamestrongtrend”. » HesaidthatOrangewouldspend30%ofitsoverallinvestmentonthe continent,somewhereintheregionof7billioneuros. » InJanuary2013,OrangeannounceditsintentiontoservetheSouthAfrican consumermarketthroughanewsubsidiarycalledOrangeHorizons.The grouplaunchedane-commercewebsite,whichsellstelecoms-related devicesandaccessories,whilefutureprojectscouldincludethelaunchof onlinestoressellingtelecoms-relatedequipmentorairtime;theintroduction offlexibletravelsolutions;orthelaunchofavirtualmobileoperator(MVNO) activity,itsaid. Source: MyBroadband, 17 May 2013
- 31. MTN-THEHIGHESTRANKED AFRICANBRAND » MTNhasonceagainemergedheadandshouldersaboveitspeersonthe continent,toppingthelistasthehighestrankedAfricanbrandinthe prestigiousMillward-BrownBrandzTop100MostValuableGlobalBrands 2013survey. » Thisyear'slistingshowsthatMTNmovedupnineplacestoposition79th,with anoverallincreaseinbrandvalueof23%.MTNdebutedatposition88inthe surveylastyear.MTNisagaintheonlyAfricanbrandinthe2013survey. "TheMillward-BrownBrandZTop100GlobalBrands2013listingis particularlyexcitingandtimely,asweembarkonournewvisiontoleadthe deliveryofabold,newdigitalworldtoourcustomers,"saysJennifer Forrester,executiveforGroupMarketingatMTN. Developedbyleadingresearchagency,MillwardBrownOptimor,BrandZTop 100MostValuableGlobalBrandsistheonlybrandrankingsthatinclude consumerdataasacomponentelementinarrivingatthebrandvalue.The rankingssurveyover150,000peoplearoundtheworld. » Withnearly200millionsubscribersacrossAfrica,AsiaandtheMiddleEast, MTNisamarketleaderin70%ofthe22countrieswhereweoperate. Source: Bizcommunity, 21 May 2013
- 33. TWITTERISTHEFASTEST GROWINGSOCIALPLATFORM » Twitteristhefastestgrowingsocialplatformintheworldbyactiveusers,and isbeingdrivenby55to64yearolds,accordingtoanewstudybyGlobalWeb Index. » Twitterhasseenevenfasteractiveusergrowthat44%growthinthesame period,whileGoogle+grewby33%betweenQ22012andQ12013,theSocial StreamQ12013studyfound. » “Thedrivingforcesbehindtheseimpressiveperformances–especially interestinggiventheevidenceof“FacebookFatigue”–aretwokeyfactors: mobileandolderusers,”saidBrettPetersen,directorofstrategyconsultingat GlobalWebIndex. » Petersonnotedthatmobileisbyfarthelargerfactor,andsinceQ12011,the numberofpeopleaccessingtheInternetviaamobilephonehasincreasedby 60.3%to818.4millionacrossthe31GWImarkets. » GWIputsFacebook’susersat860million,withGoogle+at602million accounts,whileTwitteruserswereapproaching500million, currentlysitting at476.5millionusers. Source: BusinessTech by MyBroadband, 2 May 2013
- 34. FACEBOOKPASSES1.11BILLION MONTHLYACTIVEUSERS » Whilesharingitsfinancialresultsforitsfirstquarter,Facebookannounceda numberofnewmilestones. » Dailyactiveusers(DAUs)were665milliononaverageforMarch2013,an increaseof26% year-over-year. » Monthlyactiveusers(MAUs)were1.11billionasofMarch31,2013,an increaseof23%year-over-year. » MobileMAUswere751millionasofMarch31,2013,anincreaseof54%year- over-year. » Outofallthesenumbers,themostimportantoneisofcoursemobile: Facebookneedstokeepgrowingthenumberofitsuserssigninginon phonesandtabletstostayrelevant.Infact,it’sworthnotingthat67.66%of Facebook’stotaluserbasenowaccessestheservicefromamobiledevice. Source: The Next Web, 1 May 2013
- 35. HPFIRSTTOHIT1MILLION FOLLOWERSONLINKEDIN » LinkedInannouncedthatHPhasbecomethefirstcompanyonthesocial networktohitonemillionfollowers. » NickBesbeas,VPofmarketingatLinkedIn,explainedinablogpostthatHP builtupafollowingbypostingrelevantupdatesandinsights,andbyusing "targeted"LinkedInFollowads,thelatterofwhichhelpedHPtoadd300,000 followersoveratwo-monthperiod. » HP'sfollowingonLinkedInissignificantlyhigherthanitisonTwitter,whereit hasjustunder180,000followers,butitisstilllessthanhalfthe2.2millionfans ithasonFacebook.Evenso,HPnotedinastatementthatLinkedInis"critical" forcompanyoutreachtocustomers. » "LinkedInhasbeencriticalforHPinsuccessfullyreachingandbuilding relationshipswithourcommunityofcustomers,partnersandprospective employees,"saidNatalieMalaszenko,VPofdigitalmarketingforHP.“ » IthastakencompaniessignificantlylongertobuildupafollowingonLinkedIn thanonothersocialnetworks.Google+,forinstance,hadseveralbrandshit passmillionfollowerswithinthefirstyearaftertheywereallowedtojointhe network. Source: Mashable, 28 February 2013
- 36. YOUTUBETURNSEIGHT YEARSOLD » ThestaggeringuseofYouTubeshowsnosignsofslowingasthefirmturns eightyears,andtocelebrate,thestreamingvideoservicesharedthelatest batchofstatisticspertainingtoitscontent. » AccordingtoTheVerge,YouTubewasseeing48hoursworthofvideobeing uploadedeveryminutein2011.Lastyearthatnumberhadrisento72hours uploadedperminute.YouTubehasnowrevealedthatusersareuploadinga massive100hoursworthofvideoeveryminutetotheservice.Thisisthe sameasfourdaysofvideobeinguploadedeveryminute,whileonebillion visitsaremadetothesiteeverymonth. » YouTubeclaimsmillionsofpartnersinvolvedinmakingcontentforviewing andalsosaysthat“almostoneoutofeverytwopeopleontheInternet”paysa visittothesiteeverymonth.Morethan1billionpeoplearemakingstopsat YouTube,mostofthemtowatchcatvideosinalllikelihood. Source: Stuff, 20 May 2013
- 37. YOUTUBELAUNCHESPAY-TO- SUBSCRIBEOPTION » YouTubehasstartedrollingoutsome53paidchannels,whichrequirepeople topurchaseamonthlysubscriptioninordertowatchtheirvideos. » Inanofficialblogpostannouncingthenewfeature,thevideosharingsitesaid itdecidedtooffersubscriptionsforanumberofitspartnerchannelstooffer themanadditionalwaytomakemoneyfromtheircontent.Thesepartner channels,whichnownumberover1-million,arethosewhichhaveenabled monetisationoptionslikeadvertisingtodisplayontheirvideos. » Thesubscriptioncostsforthechannelsincludedinthepilot—whichinclude NationalGeographicKids,Comedy.tvandJimHendersonFamilyTVforfans ofTheMuppets—startatUS$0.99permonth,andbeginwitha14dayfree trial.YouTubesaysanumberofthechannelsarealsoofferingusers discountedratesiftheysubscribeforanentireyear.Thevideosyouhavetopay towatchareclearlymarkedasdistinctfromnormalvideoswithgreendollar signs,anddon’tfeatureanyadditionaladvertising. Source: Memeburn, 10 May 2013
- 38. BESTDAYSANDTIMESTOPIN » UnlikeTwitterandFacebook,wherebrandsdriveengagementwiththeir contentthroughofficialaccountsandpages,70%ofbrandengagementon Pinterestisgeneratedbythecommunityitself, accordingtoanewreport by DigitasandCuralate. » Thestudy,whichanalysednearly10millionpinsspecifictothefashion/retail, automotiveandelectronicsindustries,alsofoundthatthebestday/timetopin foroptimumcommunityengagementvariedbytopic/industry: – Fashion/Retail - 3 PM ET on Fridays – Automotive - 12 PM ET on Fridays – Electronics - 10 PM ET on Mondays » 82%ofallfashionandretail-relatedimagesarebeingpinnedbythe community,withbrandspinningonly18%ofcontent. » Inthefashioncategory,women'sfashion—particularlydresses—isthetopic mosttalkedabout. » 75%oftheconversationandengagementaroundautosonPinterestisbeing drivenbythecommunity,withonly25%ofcontentoriginatingfrombrands. Source: City Press, 13 May 2013
- 39. WORLD'SFIRSTCASHLESS FASHIONBOUTIQUE » Theworld'sfirstcashlessfashionboutique,TheExchange,hasbeenopened byNATIVEatCavendishSquareinCapeTown. » Stockedwithclothingandaccessoriesfrommorethan25ofSouthAfrica's topdesigners,nothinginthestorecanbepurchasedwithcashorcreditcards –andcanbeattainedonlybybecominganorgandonor. » TheconceptforTheExchangewasconceivedbyRyanMcManus,Executive CreativeDirectoratNATIVE."Fashionhastypicallybeensynonymouswith consumerism,"heexplains."Wewerelookingforawayinwhichwecould changethecurrencyofmeaninglessconsumerismandshiftittothecurrency oflifebypurchasingfashionwithorgandonorregistration.Wepartneredwith theOrganDonorFoundationandcameupwiththeideaofopeningafashion boutiquewhere,inexchangeforagarment,theconsumercanliterally purchaseanitembyregisteringasanorgandonortopotentiallysavelives.” » Thepop-upboutiqueopenedon10May2013andwillremainopenuntilall theclothingandaccessorieshavebeen'exchanged'. » Toregisterasadonoronline,visitwww.facebook.com/organdonorfan. Source: Bizcommunity, 10 May 2013
- 40. TAKEAVIRTUALTOUROFTHE AUTOBAHNWITHOPEL » ThecampaignforthelaunchofOpel’snewAstraandAstraOPCincludesa racinggameonFacebookcalledWirLebenAutobahn,whereusersdrivea virtualOpelAstraorOpelAstraOPConaGoogleMapsversionofthe Autobahn.Participantsarerankedandthetop50fastestdrivingtimeswillwin anopportunitytotestouttheirrealworlddrivingskillsattheOpelAcademy. Followingthat,thetoptwofinisherswillwinatriptotheNürburgringin Germany. » ‘”Todatewehadover2100visitstothegamewhile92%ofvisitorsopened andviewedthenewOpelAstracommercial,”saysRyanMcManus,Executive CreatorDirectoratNATIVE,theagencybehindthecampaign. » “Thegameissimple,yetappealstoawideaudiencewhilstgivingpeoplea senseoftheAutobahnplayedoutonGoogleMaps.Wealsointroduceda colourfulrangeofGermaniccharacterssuchasTheHof(DavidHasselhof), barmaids,and‘zemaninzelederhosen’thatplayersencounteronthe route.” » TheWirLebenAutobahnGamewillcontinueforthreemonths,afterwhich thewinnerswillbeselectedandthenextstageofthecompetitionwillkickin. Source: Memeburn, 3 May 2013
- 41. BOOKLYBRINGSE-BOOKSTO MXIT » NATIVEhaslaunchedanapplicationforMxitcalledBookly.Itturnsthemobile socialnetworkandinstantmessagingplatformintoapocket-sizede-reader. Thoughlimitedtomainstreampublishersfornow,NATIVEhopestheappwill eventuallyproveusefultotheeducationsector. » Theappallowsuserstodownloadandreade-booksontheirmobilephones. Theycancreateapersonallibraryofcontentandmakebookmarksandnotes astheyread. » LevonRivers,NATIVE’sHeadofInventions,saysthecompanychoseto developforMxitbecauseofthereachtheplatform,bothintermsofthe numberofusersoftheserviceandtherangeofmobilephonessupported— itworksoneventhemostbasicfeaturephones. » InadditiontothefreecontentfromProjectGutenbergandFeedbooks,two commercialpublishers—RandomHouseStruikandModjajiBooks—are offeringselectedtitlesviaBooklyforafee.Userscanpurchasebooksone chapteratatimeorallatoncewiththeaveragegoingrateforachapter aroundR1,50andwholebookspricedaroundR30. Source: NATIVE, 16 May 2013
- 42. ANCMOBILISESVIAMXIT » TheANCintheWesternCapehaslaunchedanapponsocialplatformMxit,in anefforttoattractvotersintheprovince. » Accordingtoastatementreleasedbythepartyyesterday,theMyANCWC application“heraldsanewerainsocialmediaandtechnology”toeducate votersandmobilisethemtovote. » ANCWesternCapechairmanMariusFransmansaidthepartyaimstofocus ontheyouthand,therefore,choseaplatformusedmainlybytheyouthtobe abletoengagewiththemdirectly.Theapplicationallowsuserstolearnmore abouttheANC,getmoreinformationaboutvotingandhowtoregister,and checkwhethertheyareregistered. » UserscanalsoengagewiththeANConissuesthatconcernthem.According toFransman,thesitewillbemonitoredsothatissuesraisedarefollowedup byANCrepresentatives. » FransmannotesthatbecauseMxitisusedonallphonesandnotonly smartphones,itisaccessibletoawideraudience. Source: ITWeb, 22 May 2013
- 44. SOURCES » AdvantageMagazine » AkamaiTechnologies » Bizcommunity » BusinessInsider » BusinessTechby MyBroadband » CityPress » DMMA » EffectiveMeasure » GlobalWebIndex » ITNewsAfrica » ITWeb » KPMG » Mail&Guardian » Mark.Lives » Mashable » Memeburn » Milward-Brown » MobileMoneyAfrica » MyBroadband » NATIVE » Ornico » Stuff » TechCentral » TechCrunch » TheNextWeb » TheVerge
- 45. CONTACTUS Vuyisile Sisulu | Mobile Technologist [tel] +27 (11) 555-3800 [cell] +27 (82) 679 5415 [fax] 0867210884 [email] vuyilisle@native.co.za [twitter] @Vuyisile_Sisulu Tracy Aberman | Mobile Strategist [tel] +27 (11) 555-3800 [cell] +27 (82) 754 6111 [fax] 0867210884 [email] tracya@native.co.za [twitter] @TracyInSA Angus Robinson | Director: Mobile & Innovation [tel] +27 (11) 555-3800 [cell] +27 (83) 635 4400 [fax] 0867210884 [email] angus@native.co.za [twitter] @angusrobinson Have a look at all previous Mobile Reports and other mobile work on our site - http://www.native.co.za/home?keyword=mobile Should you have any mobile insight, strategy, campaign or solution requirements please contact any one of us.
- 46. The end.