SlideShare uma empresa Scribd logo
1 de 18
Mastering Facebook For Lawyers
About MyCase
MyCase Legal Practice Management Software
MyCase is the premier web-based legal practice management
software. Built as a complete platform, MyCase offers features
that seamlessly cover all the daily functions that a modern, small
law firm requires in one place at an affordable price.

Just $39/month per attorney
$29/month per paralegal or staff
About Jacob Sapochnick, Esq.
Owner, The Law Offices of Jacob Sapochnick
Jacob Sapochnick is an Immigration Attorney in
San Diego, CA. his firm is using Facebook and
Social Media exclusively for its marketing. The
firm’s Facebook page is one of the largest in the
US for lawyers with almost 100,000 likes.
Jacob blogs on Immigration and Policy at
www.visalawyerblog.com and on Twitter. He also
consults other lawyers on legal marketing and
social media and publishes the Enchanting
Lawyer Blog and Podcast at
www.enchantinglawyer.com.
The Facebook Road Map

Target Audience
Key Words
Your Competition
Content
Target Audience
Helps With
Graph Search
Helps Build Your
Community
Builds
Engagement
Facebook
Advertisements
Key Words
• Organic SEO (Search Engine Optimization)
• Specific & Focused Words
• Key Word Rich Profile
Market Research
• Research Your Competitors
• Research Influencers
• Review Others In The Field
Content

•
•
•
•

Build Credibility
Be The Expert
Be Personal
Share Your Voice
Timeline For Success
Create Your Page






Type Of Page
Category
Profile
About Section
Cover Photo

Make Your Cover Photo Compelling
• Tell Your Story
• Change Quarterly (If Not More Often)

Profile Image
• Brand Logo – Be Consistent – Top Of Mind Awareness
Custom Tabs

•
•
•
•

Customize Up To 12 Tabs
Add Other Social Media Channels
Contact Form
Portfolio
Ready-Set-Publish

Things To Consider BEFORE
•
•
•
•

Profile Complete?
Well Branded?
Starter Content?
Review And Review

PUBLISH!
Keys To Success
Consistency

Monitor
Budget
• Include Your Time
Hire A Professional
• Community Manager
Invest In Knowledge
• Follow Blog
• Social Media Influencers
Contact Us
Jacob Sapochnick
The Law Offices Of Jacob Sapochnick
jacob@enchantinglawyer.com
www.enchantinglawyer.com
www.facebook.com/enchantinglawyer

Questions?
MyCase
Legal Practice Management Software
www.MyCase.com
www.MyCase.com/blog
(800) 571-8062
support@mycase.com
Thank You

Mais conteúdo relacionado

Mais de MyCase Legal Case and Practice Management Software

Mais de MyCase Legal Case and Practice Management Software (20)

Everything You Wanted to Know About Outsourcing
Everything You Wanted to Know About OutsourcingEverything You Wanted to Know About Outsourcing
Everything You Wanted to Know About Outsourcing
 
Ensure You Capture All Billable Time
Ensure You Capture All Billable TimeEnsure You Capture All Billable Time
Ensure You Capture All Billable Time
 
6 Effective Ways to Evaluate Your On-Premise Law Software
6 Effective Ways to Evaluate Your On-Premise Law Software6 Effective Ways to Evaluate Your On-Premise Law Software
6 Effective Ways to Evaluate Your On-Premise Law Software
 
Rebuild Your Law Firm Processes with Practice Management Software
Rebuild Your Law Firm Processes with Practice Management SoftwareRebuild Your Law Firm Processes with Practice Management Software
Rebuild Your Law Firm Processes with Practice Management Software
 
Tips for Automating Your Practice
Tips for Automating Your PracticeTips for Automating Your Practice
Tips for Automating Your Practice
 
Ethics of Social Media Marketing
Ethics of Social Media MarketingEthics of Social Media Marketing
Ethics of Social Media Marketing
 
Turning More Traffic Into Fees
Turning More Traffic Into FeesTurning More Traffic Into Fees
Turning More Traffic Into Fees
 
LinkedIn, There's Something Different About You
LinkedIn, There's Something Different About YouLinkedIn, There's Something Different About You
LinkedIn, There's Something Different About You
 
Practicing at the Top of Your Law Game
Practicing at the Top of Your Law GamePracticing at the Top of Your Law Game
Practicing at the Top of Your Law Game
 
Fixed Fees - Ditching the Billable Hour
Fixed Fees - Ditching the Billable HourFixed Fees - Ditching the Billable Hour
Fixed Fees - Ditching the Billable Hour
 
When to Move Your Practice to the Cloud
When to Move Your Practice to the CloudWhen to Move Your Practice to the Cloud
When to Move Your Practice to the Cloud
 
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!" (Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
 
(Webinar slides) Simple Lessons to Improve Your Law Practice and Your Life
(Webinar slides) Simple Lessons to Improve Your Law Practice and Your Life(Webinar slides) Simple Lessons to Improve Your Law Practice and Your Life
(Webinar slides) Simple Lessons to Improve Your Law Practice and Your Life
 
(Webinar slides) A Winning Social Media and Content Strategy for Your Law Pra...
(Webinar slides) A Winning Social Media and Content Strategy for Your Law Pra...(Webinar slides) A Winning Social Media and Content Strategy for Your Law Pra...
(Webinar slides) A Winning Social Media and Content Strategy for Your Law Pra...
 
(Webinar slides) Google Scholar and Free Legal Research
(Webinar slides) Google Scholar and Free Legal Research(Webinar slides) Google Scholar and Free Legal Research
(Webinar slides) Google Scholar and Free Legal Research
 
(Webinar Slides) Top 10 Apps for Lawyers
(Webinar Slides) Top 10 Apps for Lawyers(Webinar Slides) Top 10 Apps for Lawyers
(Webinar Slides) Top 10 Apps for Lawyers
 
(Webinar Slides) What Can Law Practice Management Software Do For You?
(Webinar Slides) What Can Law Practice Management Software Do For You?(Webinar Slides) What Can Law Practice Management Software Do For You?
(Webinar Slides) What Can Law Practice Management Software Do For You?
 
(Webinar Slides) How to Ethically Use Technology in Your Practice
(Webinar Slides) How to Ethically Use Technology in Your Practice(Webinar Slides) How to Ethically Use Technology in Your Practice
(Webinar Slides) How to Ethically Use Technology in Your Practice
 
(Webinar Slides) The Addicted Lawyer: How We Got Here, How To Solve It
(Webinar Slides) The Addicted Lawyer: How We Got Here, How To Solve It(Webinar Slides) The Addicted Lawyer: How We Got Here, How To Solve It
(Webinar Slides) The Addicted Lawyer: How We Got Here, How To Solve It
 
(Webinar Slides) Tips and Tricks for Managing Social Media
(Webinar Slides) Tips and Tricks for Managing Social Media(Webinar Slides) Tips and Tricks for Managing Social Media
(Webinar Slides) Tips and Tricks for Managing Social Media
 

Último

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 

Último (20)

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 

Mastering Facebook For Lawyers

  • 2. About MyCase MyCase Legal Practice Management Software MyCase is the premier web-based legal practice management software. Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. Just $39/month per attorney $29/month per paralegal or staff
  • 3. About Jacob Sapochnick, Esq. Owner, The Law Offices of Jacob Sapochnick Jacob Sapochnick is an Immigration Attorney in San Diego, CA. his firm is using Facebook and Social Media exclusively for its marketing. The firm’s Facebook page is one of the largest in the US for lawyers with almost 100,000 likes. Jacob blogs on Immigration and Policy at www.visalawyerblog.com and on Twitter. He also consults other lawyers on legal marketing and social media and publishes the Enchanting Lawyer Blog and Podcast at www.enchantinglawyer.com.
  • 4.
  • 5. The Facebook Road Map Target Audience Key Words Your Competition Content
  • 6. Target Audience Helps With Graph Search Helps Build Your Community Builds Engagement Facebook Advertisements
  • 7. Key Words • Organic SEO (Search Engine Optimization) • Specific & Focused Words • Key Word Rich Profile
  • 8. Market Research • Research Your Competitors • Research Influencers • Review Others In The Field
  • 9. Content • • • • Build Credibility Be The Expert Be Personal Share Your Voice
  • 11. Create Your Page     Type Of Page Category Profile About Section
  • 12. Cover Photo Make Your Cover Photo Compelling • Tell Your Story • Change Quarterly (If Not More Often) Profile Image • Brand Logo – Be Consistent – Top Of Mind Awareness
  • 13. Custom Tabs • • • • Customize Up To 12 Tabs Add Other Social Media Channels Contact Form Portfolio
  • 14. Ready-Set-Publish Things To Consider BEFORE • • • • Profile Complete? Well Branded? Starter Content? Review And Review PUBLISH!
  • 15. Keys To Success Consistency Monitor Budget • Include Your Time Hire A Professional • Community Manager Invest In Knowledge • Follow Blog • Social Media Influencers
  • 16.
  • 17. Contact Us Jacob Sapochnick The Law Offices Of Jacob Sapochnick jacob@enchantinglawyer.com www.enchantinglawyer.com www.facebook.com/enchantinglawyer Questions? MyCase Legal Practice Management Software www.MyCase.com www.MyCase.com/blog (800) 571-8062 support@mycase.com

Notas do Editor

  1. Case & Matter ManagementTime & Billing (New QuickBooks Integration)!Document Management & AssemblyiOS Mobile AppReportingClient PortalCalendaring & Task Management (New Workflow feature)!
  2. Why and How Facebook has changed your Marketing online- Tell Your Story About How you got into Facebook
  3. The Key Ingredients for Facebook Success:The Plan: By Preplanning this will help your Facebook Success- Many Firms fail at Facebook Marketing due to their lack of preplanning a strategyYour Competition: Knowing Your competition will help you implement a more concrete strategyKey Words: Key Words Help with Search optimization within FacebookTarget Audience: The Who is an important part of the plan to targeting your key clients and prospects will determine how you will “speak to themContent: What type of content will help build my credibility? Provide value, be relative and timely?
  4. Knowing who to target
  5. Key Words: In the About Section: Google indexes key words ( caution about using too many and choosing words that their clients would be searching for)Mention Graph Search and how it works
  6. Market Research
  7. Talk About Business Cycle Content is really sharing already of what you knowOut of 10 posts 9 Value Add- 1 Sales ( even try to air on the side of caution)Take Pictures, Share your StoryCommunity Service- Celebrate ItShare Happenings in the CommunityBe ConsistentShare what has worked for you in your content creation and process
  8. Create a Timeline for SuccessMention Taking the Time to do it correctlyConsider hiring Someone
  9. Walk Thru Steps of setting up a page and touch the Key Important Elements in Set up Process
  10. Use Examples of Cover Photos you have used in the past to tell your story
  11. Discuss Custom Tab Options:What Types of tabs can you createOffer Third Party AppsShortstackTabSiteGroSocial
  12. Recommend Pointers of what to double check before publishing
  13. Recommend Pointers of what to double check before publishing