Did you know that Facebook is the leading social media outlet that consumers use to find lawyers? Start increasing your brand visibility and lead generation by building or updating your law firm’s Facebook page.
Our presenter, Jacob Sapochnick, a San Diego immigration attorney–whose law firm’s Facebook page has proven tremendously successful for his business–offers best practices for creating a successful marketing channel through Facebook.
Get the slides from our webinar to learn:
-The value of Facebook for Lawyers today
-Tips for creating a social media calendar
-How to build a Facebook page that converts
-Best practices for writing posts for engagement
-The use of check ins and review to increase reach
2. About MyCase
MyCase Legal Practice Management Software
MyCase is the premier web-based legal practice management
software. Built as a complete platform, MyCase offers features
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3. About Jacob Sapochnick, Esq.
Owner, The Law Offices of Jacob Sapochnick
Jacob Sapochnick is an Immigration Attorney in
San Diego, CA. his firm is using Facebook and
Social Media exclusively for its marketing. The
firm’s Facebook page is one of the largest in the
US for lawyers with almost 100,000 likes.
Jacob blogs on Immigration and Policy at
www.visalawyerblog.com and on Twitter. He also
consults other lawyers on legal marketing and
social media and publishes the Enchanting
Lawyer Blog and Podcast at
www.enchantinglawyer.com.
4.
5. The Facebook Road Map
Target Audience
Key Words
Your Competition
Content
12. Cover Photo
Make Your Cover Photo Compelling
• Tell Your Story
• Change Quarterly (If Not More Often)
Profile Image
• Brand Logo – Be Consistent – Top Of Mind Awareness
17. Contact Us
Jacob Sapochnick
The Law Offices Of Jacob Sapochnick
jacob@enchantinglawyer.com
www.enchantinglawyer.com
www.facebook.com/enchantinglawyer
Questions?
MyCase
Legal Practice Management Software
www.MyCase.com
www.MyCase.com/blog
(800) 571-8062
support@mycase.com
Case & Matter ManagementTime & Billing (New QuickBooks Integration)!Document Management & AssemblyiOS Mobile AppReportingClient PortalCalendaring & Task Management (New Workflow feature)!
Why and How Facebook has changed your Marketing online- Tell Your Story About How you got into Facebook
The Key Ingredients for Facebook Success:The Plan: By Preplanning this will help your Facebook Success- Many Firms fail at Facebook Marketing due to their lack of preplanning a strategyYour Competition: Knowing Your competition will help you implement a more concrete strategyKey Words: Key Words Help with Search optimization within FacebookTarget Audience: The Who is an important part of the plan to targeting your key clients and prospects will determine how you will “speak to themContent: What type of content will help build my credibility? Provide value, be relative and timely?
Knowing who to target
Key Words: In the About Section: Google indexes key words ( caution about using too many and choosing words that their clients would be searching for)Mention Graph Search and how it works
Market Research
Talk About Business Cycle Content is really sharing already of what you knowOut of 10 posts 9 Value Add- 1 Sales ( even try to air on the side of caution)Take Pictures, Share your StoryCommunity Service- Celebrate ItShare Happenings in the CommunityBe ConsistentShare what has worked for you in your content creation and process
Create a Timeline for SuccessMention Taking the Time to do it correctlyConsider hiring Someone
Walk Thru Steps of setting up a page and touch the Key Important Elements in Set up Process
Use Examples of Cover Photos you have used in the past to tell your story
Discuss Custom Tab Options:What Types of tabs can you createOffer Third Party AppsShortstackTabSiteGroSocial
Recommend Pointers of what to double check before publishing
Recommend Pointers of what to double check before publishing