Dil bahar ice cream

“DIL BAHAR ICE-CREAM & FOOD PRODUCT PVT.LTD”
-: PREPARED BY:-
MANOJ K MULIYA
-: INSTITUTE:-
SARVODAY COLLEGE OF MANAGEMENT & COMPUTER SCIENCE,
LIMBDI.
-: SUBMITTED TO:-
Saurashtra University,
Rajkot.
-: GUIDED BY:-
PROF.R.G. MORI (SCMC)
Class
T.Y. BBA
Roll No
08
Academic Year
2011-2012

Sarvoday College of Management & Computer Science, Limbdi.
2
NO.
NAME.
PAGE NO.
(A)
General Information
5
1)
Profile Of The Company
7
2)
History & Development
8
3)
Size & Form Of The Organization
9
4)
Organization Structure
10
5)
Lay out Chart
11
6)
Vision Mission Of The Company
12
(B)
Production Department
13
1)
Introduction
15
2)
Time Keeping System
16
3)
Process of Ice-Cream
17
4)
Manufacturing Process
18
5)
Employee & Employees Services
19
6)
Product Name
20
6)
Different Types of Product
21
7)
Catalogs Price List
24

3
(c)
Personnel Department
28
1)
Introduction
30
2)
Recruitment, Selection &Induction
31
3)
Training & Development
33
4)
Job Description
34
5)
Promotion & Transfer Policy
35
6)
Personnel Record
36
7)
Collective Bargaining
37
8)
Wages, Salary & administration
38
9)
Performance Appraisal
39
10)
Working Of E.S.I Scheme
40
11)
Trade Union
41
(D)
Marketing Department
42
1)
Introduction
44
2)
Marketing Mix
45
3)
Channel of Distribution
48
4)
Advertising
49
5)
Marketing Research
50
6)
Pricing Policy
51
7)
Market Segmentation
52
8)
Pricing & Labeling
53

4
(E)
Financial Department
54
1)
Introduction
56
2)
Capitalization
57
3)
Capital Structure
58
4)
Capital Budgeting
59
5)
Management of Working Capital
60
6)
Financial Planning
61
7)
Leverage Analysis
62
8)
Management of Fix Assets
63
9)
Balance Sheet
64
(F)
Research & Methodology Department
64
1)
Introduction
66
2)
Research Overview
67
3)
Sampling Design
68
4)
Analysis
70
(G)
Suggestion
94
(H)
Conclusion
97
( I )
Bibliography
99
( J )
Annexure
101

5

6
CONTENTS OF GENERAL INFORMATION
SR. NO
TOPIC
PAGE NO.
1.
PROFILE OF THE COMPANY
7
2.
HISTORY AND DEVELOPMENT OF UNIT
8
3.
SIZE AND FORM OF ORGANIZATION
9
4.
ORGANIZATION STRUCTURES
10
5.
LAY OUT CHART
11
6.
VISION & MISSION THE OF COMPANY
12

7
COMPANY PROFILE
Name of the Company : Dilbahar Ice-Cream & Food Products PVT. LTD.
Address : 366/3, GIDC, Chitra, Bhavnagar-364004
Telephone No : (0278) 2447747, 3296362 Fax : 2445750
E-mail : info@dilbaharicecream.com
Web Site : www.dilbaharicecream.com Established Year : 1988 Board of Directors : Mr. Ibrahambhai Hamidani
Mrs.Jebun nisa Hamidani
Mr. Rafikbhai Hamidani
Mr. Aabidbhai Hamidani
Accountant : Mr.Tilavat
Accounting Year : 1st April to 31st March
Turnover of 2008-09 : 87.15 lakes
Bank : Indus land Bank

8
HISTORY
The Dil Bahar Ice-Cream Is an Established of 1975 is a started Making Ice Cream in “Kothi” for Husainbhai four Sons.
In 1987’-88 they started a Manufacturing Ice-Cream by using equipment Manufactured in Delhi. Cold Room was construer ad 1992 (300 LITER Capacity).
In 1998’-99 continues Freezer was stored was capacity was arrangements.
In January 2002 Company started manufacturing “SARBAT” of Export Quality in Second unit.
However due to commercial riot in March 2002. All the Two unit were brunt alone loss of 1.5 corers.
However there was no Insurance and but Factory started again in April 2002 (With 45 DAYS)
Slowly gradually New Machine was installing and Factory took Re-birth.

9
SIZE & FORM of ORGANISATION
Size of the unit means what is investment of company, turnover of their standards. These are some bases of which the size of unit can be fixed by the total investment of the company while other is of total employee. DIL BAHAR ICE-CREAM IS A MEDIUM SCALE COMPANY. According to government policy there are standards regarding scale operation, which are as follows:
Small scale: Investment up to 1 core
Medium : Investment up to 1 core to 5 cores
Large scale: More than 5 cores
Dilbahar is a private limited company. Dilbahar has construction area of 4500 Sq. feet’s and capital investment is up to 60000 lakes on other fixed assets. Production, labor, risk, and technology are involved it in smaller size. It is carrying out production of 87.15 Lakes turnovers per year and having 09 employees. All type of products as the Dilbahar is engaged in the production of the ice cream products, food etc. The features make it a small scale industry.
Products Demand
Dilbahar is number one in production of ice cream in Saurashtra. Dilbahar has 50% market share of Saurashtra. About 1.5 Core Rupees invested in fixed assets. The size of Dilbahar is order to face any contingent problems.
Type of product
Dilbahar is engaged in the production of the ice cream, candies, cones, syrup

10
Organization Structure
General Manager
Production Manager
(Mr. Aabidbhai Hamidani)
Office Incharger Accounts
Computer Operator
Office assistant
Q.C
In charge
Shift
In charge
Maintenance
In charge
Material
Store Keeper
5’services
Co-ordinate
Laboratory
Supervisor
Technical keeper
Store foreman
Operator
Workforce
M. D.
(Mr. Ibrahambhai Hamidani)

11
Lay Out Chart
Main Get
Store Room
Raw Material
Room
Administrative
Office
Parking
Manufacturing
Department
Main Road
Toilets
Reception
Office

12
VISION & MISSION OF THE COMPANY
Vision for any company is business expanding business which brings the company at high level and accepting the new opportunity for development of business.
The company has always been maintaining a pacesetter for the future times. Company’s main concentration is totally on the development of support quality product for the international and Indian markets The Company is also maintaining a total quality management.
We will Developed our production capacity in 2010 2000ltr per day. And 2012 we will receive food safety ISO 22000. And capacity in future 4000ltr per day.

13

14
Content of Production Department
SR. NO
TOPIC
PAGE NO.
1.
Introduction
15
2.
Time Keeping System
16
3.
Process of Ice-Cream
17
4.
Manufacturing Process
18
5.
Employee & Employees’ Services
19
6.
Product Name
20
7.
Different types of Our Product
21
8.
Catalogs Price Lit
24

15
Introduction
Production means producing goods and services production means creation of utilities and covers all the activities of procurement allocation and utilization of resources such as labour energy material equipment machinery etc. The Production means manufacturing goods and services. It is concerned with the entire production process that is with all the production decision & Activities.
Production means creation of utilities on natural resource. It is frame formation of Raw material into finished goods with the help of lab our, materials & Machines.
Dil Bahar mainly Produce for a different Product i.e. CANDIES, CLASSIES CONE, SUNDAES. NOVELTIES, SMALL CUP ICE- CREAM, BIG CUP ICE-CREAM and PARTY PACK.
Mr. Ibrahimbhai Hamidani is Managing Director is In charge of Production Department and has full access of factory work.
Mr. Ibrahimbhai Hamidani & Mr. Abidbhai Hamidani is In charge of Production with the Team of Supervisor and Executives.

16
Time Keeping System
The time-keeping system is one of the important functions of an organization. This is to for regulating incoming and outgoing of employees. In this unit one separate department of time keeping is kept for his own workers and not for contract based workers. The office of time keeping is placed near the front door. The time officer also maintains the register for wage and salary.
The unit has accepted the signature system of time-keeping. The signature system exists for the staff members and card system for its workers who are unskilled.
Time keeping system plays a vital role in Dilbahar ice cream. Because time is an important and valuable element which once gone is gone forever. In Dilbahar ice cream and food industry is one shift in out seasons and in summer there is also one shifts is there, which is on the following times:
1. Out Season
9.00 am to 6.00 pm
2. Season
9.00am to 9.00 pm

17
PROCESS OF ICE CREAM
 Milk tested for various parameters fat content, MSNF, din city, form, weight
 Each batch of ice cream is 900 litters.
 Dry mix stabilizer is added to sugar in a separate mixer
 Milk is heated to 70 oc for 30 minutes in a jacketed tank with constant stirring.
 The dry mix of stabilizer and sugar are added under vacuum to this milk.
 Filtration of milk to remove foreign particles lumps.
 Homogenization in a two stage homogenizer.
 Pasteurization at 80oc for a 1 minute by PHE (Plate hit exchanger)
 Aging for 4 hours at 4 oc with constant stirring.
Now require raw material for ice cream is ready and then the raw material of ice cream is filling in the continuous ice cream freezer. Now an ice cream is ready and all the dry fruits, chocolates are mixing. After that ice cream is ready to sell in the market.

18
MANUFCTURING PROCESS
FLOW CHART OF PRODUCTION PROCESS OF ICE CREAM
PLANNING
GETTING NECESSARY RAW MATERIALS
RAW MATERIAL MIXED WITH MILK
PUTTED IN A MIXING WET
HEATED HALF HOUR UP TO 80oc
HOMOGENIZED IN HOMOGENISER
IMEDIATELY COOLED AT 20oc
STORE IN AGEING VAT
THEN COOLED 40oc
KEPT CHILLED
CONVERTED IN TO SEMI SOLID MASS
WENT IN TO CONTINUS ICE CREAM FREEZER
PACKED IN TO REQUIRE SHAPE AND SIZE

19
EMPLOYEE & EMPLOYEE SERVICE
Employees are said to be the most important part of the business. In order to maintain the efficiency of this asset it is necessary to provide them certain facilities in the operated plant. Dilbahar ice cream gives all the services to their employees which are as follows:-
 Two times tea/coffee during tea break.
 Safety posters containing a safety reasons to protect employees from unexpected situation.
 Every three months, training is given to the employees for health & safety.
 Proper maintenance of machines and protect the employees from hazards.
 Various programs for guiding them on the cleanliness.
 It also tries to motivate the workers and employees by providing them certain things.
 It cares for the workers and sees the salary given to them is good and sufficient for their house.
 It also provides the medical aid to the workers.
 It also has arranged provident fund account for regular workers.
 They are also guided by how one can leave his or her bad habits.
In short workers and staff members who are working in the industry are very happy given by the owners and owners always they to make their best efforts for the welfare of the industry and the workers.

20
Product Name
Here, Company of a Dil-Bahar Ice Cream is a Manufacturing of a different product of an ice –cream this name is below.
1) Candies
2) Classic Cone
3) Sundaes
4) Novelties
5) Dil-Bahar Special Ice-Cream
6) Small cup Ice-Cream
7) Big Cup Ice-Cream
8) Party Packs
9) Children Packs Ice-Cream

21
1) Small Cup Ice-Cream.
2) Big Cup Ice-Crem.
3) Classice Cones.

22
4) Candies.
5) Sundaes.
6) Children Pack .

23
7) Novelties.
8) Party Pack

24
Catalogs Price List
CANDIES Name Size Price Orange Juicy 25gm 3.00 Mini Chowpati 30gm 5.00 Mini Chocó bar 25gm 5.00 Mini Mango Dolly 25gm 5.00 Rocket Candy 50gm 8.00 Chocó bar 45gm 10.00 Anjir Candy 38gm 8.00 Kaju Candy 38gm 10.oo Mango Dolly 60gm 10.00 Raspberry 60gm 10.00 Kesar Pista Kulfi 38gm 18.00 Chowpati Kulfi 50gm 18.00 Zoomo bar 55gm 20.00

25
Classic Cone Name Size Price Prince cone 26gm 5.00 Dilbahar Cone 42gm 10.00 Strawberry 42gm 10.00 Butter Scotch 58gm 15.00 Chocó let 58gm 20.00 Kesar Pista 58gm 20.00 Sundaes Name Size Price Magic Sundaes 52gm 12.00 Chocolate Sundae 52gm 12.00 Strawberry 52gm 12.00

26
Novelties Name Size Price Sixer Ball 54gm 12.00 Chowpati Roll Cut 58gm 20.00 Heart Beat 54gm 20.00 Sajan-Sajni Roll Cut 54gm 25.00 Slice Cassata 65gm 25.00 Party Pack Name Size Price Vanilla 486gm 72.00 Kaju Draksh 486gm 100.00 Butter Scotch 486gm 100.00 Kesar Pista 486gm 118.00 American Dry Fruit 486gm 144.00

27
Small Cups Name Size Price Vanilla 21gm 5.00 Rose 21gm 5.00 Special Kesar 21gm 5.00 Big Cups Name Size Price Vanilla 48gm 10.00 Rose 48gm 10.00 Special, Kesar 48gm 10.00 Fruit Bonanza 48gm 13.00 Butter Scotch 48gm 13.00 Kaju Draksh 48gm 15.00 Kesar Pista 48gm 17.00 Mava Magic 48gm 17.00 Rajbhog 52gm 22.00 (NEW) Kesar Katri 52gm 22.00

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29
CONTENTS OF Personnel Department
SR. NO
TOPIC
PAGE NO.
1
INTRODUCTION
30
2
RECRUITMENT, SELECTION & INDUCTION
31
3
TRAINING & DEVELOPMENT
33
4
JOB DESCRIPTION
34
5
PROMOTION & TRANSFER POLICY
35
6
PERSONAL RECORDS
36
7
COLLECTIVE BARGAINING
37
8
WAGES AND SALARY ADMINISATRATION
38
9
PERFORMANCE APPRAISAL
39
10
WORKING OF E.S.I. SCHEME
40
11
TRADE UNION
41

30
INTRODUCTION
Human Resource Management is concerned with the “people” dimension in management. Since every organization is made up of people acquiring their service, developing their skills, motivating them to high level of performance and ensuring that they continue maintain their commitment to the organization are essential to achieving organizational objective. Getting and keeping good people is critical to the success of every organization.
Success of any company or an industry depends upon the efficiency depends upon the efficiency of the work, which is based on the workers. In all the factors of production namely man, material, money and machinery, man is the most important and powerful factor of the personnel management. Personnel management is a function of management which mean.
MANAGE + MEN + T
It means to manage men tactfully because human beings are the most valuable assets of the company.
Human Resource Management is the new name of the personnel. Personnel management is concerned with planning, organizing, directing and controlling the functions of the business enterprise for the achievement of the goal. It helps to achieve maximum out put at minimum cost.
Personnel management deals with managing the problems of personnel like recruitment & selection, training & development, salary & wage administration, etc. So, we can say that personnel management is based on this sentence. “Mind your men & Men will mind all other things.”
In Dilbahar ice cream & food products Pvt Ltd There is a separate personnel department. This unit handles all the affairs related to human resource i.e. the procurement of employees, their recruitment, selection and induction, training them, planning all this done by personnel department. In this company, Mr. Ibrahambhai Hamidani (M.D.) has the authority of taking the final decisions relating to the personnel department.

31
RECRUITMENT, SELECTION & INDUCTION
Recruitment and selection are the operating functions of the personnel department. Recruitment of a worker and his selection are very important as these employees represent the company. Recruitment means to attract to the qualified to perform the job. Selection means interview the potential candidate of the job and then we will select best out of them.
 RECRUITMET
Recruitment refers to the process of identifying and attracting job seekers so as to build a pool of qualified job applicants. It is the first contact that a company makes with potential employees. It is through recruitment that many individuals will to know a company, and eventually decide whether they wish to work for it. Recruitment is understood as a process of searching for and obtaining application for jobs, from among whom the right people can be selected.
1). When employee retired. 2). When employee is dismissed, 3). When employee is given promotion or transfer
There Are Three Methods Of Recruitment:
1) Direct Method:-
These include sending traveling recruits to educational and professional institutions, employee’s contacts with public, and manned exhibits.
2) Indirect Method:
sThis method involves mostly advertising in newspaper, on the radio, in trade and professional journals, technical magazines and brochures.
3) Third Party Method:
These include the use of Commercial or Private Employment agencies, state Agencies Placement office of School and Professional Association, Recruiting Firms, Management Insulting Firms, Indoctrination Seminars for College Professor and Friends Relative.

32
In Dilbahar ice cream & food products Pvt Ltd Recruitment process for the office staff is different from the workers for the staff members, this company use indirect method for recruitment which means advertise in news paper for its requirements regarding office staff. But recruitment to the workers, company use third party method which means workers are hired from internal sources of the company i.e. the relative and friends of the present employees etc.
 SEIECTION:-
After the recruitment process then selection process is started. Selection is the process of picking individuals with requisite qualification and competence to fill jobs in the origination. Selection is a long process, commencing, from the preliminary interview of the applicants and ending with the contact of employment
In Dilbahar ice cream & food products Pvt Ltd the (Ibrahambhai Hamidani, MD) holds the interview himself, for the selection of the right candidate. The main stress is given to the experience of the applicant. If any staff member fits the required category he is selected and then he joins as an apprentice for three months and if successful he is finally joins the company. And the company hires any worker only if he has experience in the same department or if he has technical knowledge of it.
 INDUCTION:
Induction is the welcome process for the new employee who is selected for the job, must be introduced into the organization. The purpose of introduction is to educate the employee and provide orientation on the process, rules and regulations, products, etc.
In Dilbahar ice cream & food products Pvt Ltd When employee is recruited he is given few days to view the unit and prepare the note of the work once the employee is selected, he is given general information about company’s rules and regulations, time-keeping system, products and also introduced with organization staff and given all the details about his job. Then selection procedure is completely over.

33
TRAINING & DEVELOPMENT
Training & Development provide a necessary knowledge and skills to perform his job effectively. Training & Development refers to the imparting of specific skills, abilities and knowledge to an employee... Training & Development offer competitive advantage by removing performance deficiency, making employee stay long minimizing accidents, scrap and meeting future employee needs.
Training improves, changes, and moulds the employee’s knowledge, skill, behavior, attribute and attitude towards the requirement of the job and organization. Training is one of very important sector where the director give attention as the company is job oriented and workers coming are unskilled they have to be trained and solve each and every things so that in future they do not have to face any kind of problems concerned about machine or any department.
Training is of two types,
(1) On the Job.
(2) Off the job
The Dilbahar ice cream & food products Pvt Ltd uses following training methods.
(1) On the job methods.
 Experience
 Coaching
 Understudy
 Apprenticeship
 Job instruction
(2) Off the job methods.
 Case studies

34
JOB DESCRIPTION
Job description implies objective listing of the job title, tasks, duties, responsibilities involved in a job. Job description, on the other hand, involves listing of employee qualifications, skills and abilities. Job description is a statement prepared on the basis of data collected from job analysis. It describes the working condition, hazards, straights etc. that it can produce and its relationship with other jobs.
According to Flippo has defined job descriptions as follows, “A Job description is an organized factual statement of duties and responsibilities of a specific job. In brief, it should tell what is to be done, how it is done and why.”
Generally, a job description contents the following information
 Job title, code number, department or division
 Job content in terms of activities or task performed
 Job responsibilities
 working condition and hazards
 Social environment prevailing at the work place
 Machine tools and equipment
 Extent of supervision given and received
 Relationship with other jobs
In Dilbahar ice cream & food products Pvt Ltd, the computer operator keeps the description for management level or lower level.

35
PROMOTION & TRANSFER POLICY
Promotion is the upward movement of employees with increase in remuneration, status authority as well as responsibility. Promotion is a double edged weapon. If handled carefully, it contributes to employee’s satisfaction and motivation. If miss handled, it leads to discontentment, frustration, skepticism and bickering among the employees, and culminates in a high rate of lab ours turn over.
 Promotion
Promotion means an improvement in pay, prestige, position and responsibilities of an employee within organization. Promotion and transfer of the employee is the major factor affecting in the work of employee’s promotion means to increase post of the employee. Not only has this but also increased the duties and responsibilities of the employees. Promotion is one of the ways to motivate an employee but this motivation must be on certain strong base. The basic are promoted are as under;
Firstly, it considers seniority of employees.
 Qualification.
 Supervisor’s opinion towards employees
 Employee’s attitude towards his supervisors
 Performance of employees
 Extra efforts to work.
In Dilbahar promotion is given to the staff with reference to their performance. Some staff members are twice in a year because of their extra ordinary performance when some remains on same post till their retirement.

36
PERSONAL RECORDS
Personal records are very important for the company to know about their employees. A record is a place of writing or a chart provides ready information and which preserves evidence for future reference or us. In personal record keeping, we record maintain and record the data of employee. Such as
 Name & Address of the employee
 Telephone No
 Age
 Qualification
 Family record
 Past performance
 Service of employee’s before joining the unit.
 Education of employees
 Experience of the employee
In Dilbahar, all these details are recorded in a firm with his or her photograph.

37
COLLECTIVE BARGAINING
When many employees have a complaint of particular thing and they collectively revolt against then it is the collective bargaining. If a large number of employees have a problem then they have to first inform the head or the shift charge and then to the department head and to the director. This chain will be followed by the requirements which depend on the size of the problems faced. The head tries to solve the problems faced by the employees by analysis and then gives it a reasonable effect force to it. If all workers are having same person’s problems, the complaint is to be jointly said and the action is made to it.

38
WAGES AND SALARY ADMINISTRATION
Wages represent hourly rates of pay, salary refers to the monthly rate of pay, irrespective of the number of hours put in by an employee. Wages and salary are subject to annual increments. They differ from employee to employee and depend upon the nature of job, seniority, merit. Wage and salary is the compensation to the employee for their daily work. Wage and salary of an employee can be determined according to their work and their category. It is determined according to his grade filling under different categories.
The basic purpose of wage and salary is to establish and maintain an equitable wage and salary structure. Wage and salary should be internally equitable and externally competitive and should pay individually on the basis of their skill and performance.
In Dilbahar ice cream & food products Pvt Ltd, Maintain a monthly record for wage and salary which is depended upon;
Nature of work:
It differs work to work for example; packing worker’s given less salary as compared to production department worker. On the same basis supervisor and departmental heads are given salary accordingly.
Incentives for good performance:
The workers are also given special gifts and incentives when they do or invent a certain idea which helps the company in its work. For example: idea that helps to reduce its production cost.

39
PERFORMANCE APPRAISAL
Performance Appraisal or Merit Rating is one of the oldest and universal practices of HRM. In simple terms, performance appraisal may be understood as the analysis of individual’s performance in a systematic way. The performance being measured against such factors as job knowledge, quality and quantity of output, initiative, leadership ability, super vision, dependability, co-operation, judgment, versatility, health and the like. Assessment should not be confined past performance alone. Potentials of the employees for future performance must also be assessed.
According to Beach,
“It is the systematic evaluation of the individual with respect to his or her performance on the job and his or her potential for development.”
Performance Appraisal offers competitive advantage to a firm by improving performance, helping make correct decision, ensuring legal compliance, minimizing job dissatisfaction and employee turnover etc. In the unit, the performance is measured in various ways.

40
WORKING OF E.S.I. SCHEME
Employee state insurance scheme (E.S.I.) covers all workers wages excluding remuneration for overtimes. Works does not exceed Rs. 3,000 month & who is employed in a factory having 20 or more employees. It may differ this scheme provides security while workers are on the service.
Since the worker are in continues contact of machines it is necessary under act to provide a compulsory insurance. All the workers in this unit are insured. Even under accident. Insurance that is under factory act. In this unit employees insurance scheme fund is directly deducted from the salary of the workers as per rules the regulation of the government 1948. The employee contributes 4% of wage bill and employee contributes 1.5% of salary.
Benefits of scheme- Medical benefits
 Sickness benefits
 Maternity benefits
 Disable benefits
 Dependant’s benefits

41
TRADE UNION
According to section 2(b) of trade union act of 1926, “a trade union is any combination of persons, whether temporary or permanent primarily for the purpose of regulating the relations between
(a) workman and employers, or
(b) between workman and workman
(c) between employers and employers
For imposing restrictive conditions on the conduct of any trade or business, and includes the federation of two or more trade unions.
Trade unions are voluntary organizations of employees or employers formed to promote and protect their interest through collective actions. Though the terms employees and employers are used, when we say trade unions they generally refers to employee. Three reasons account for unionization in any plant. They are dissatisfaction, lack of power and union instrumentality.
Dilbahar ice cream & food product Pvt Ltd is a very small scale unit, so that trade union of workers does not exist in the company. They live like a family and wherever the problem arises they are solved out together by management and worker. So with help of the good relations and employee satisfaction, the unit runs smoothly.

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43
CONTENTS OF MARKETING MANAGEMENT
SR. NO
PARTICULARS
PAGE NO.
1
INTRODUCTION
44
2
MARKETING MIX
45
3
CHANNEL OF DISTRIBUTION
48
4
ADVERTISING
49
5
MARKETING RESEARCH
50
6
PRICING POLICY
51
7
MARKET SEGMENTATION
52
8
PACKAGING & LABALING
53

44
INTRODUCTION
Marketing management serves as the back bone in the world of commerce where the customer is Supremes. Marketing is not just selling but it is something more than selling. It is the process of management of marketing programs for accomplishing the organizational goals and objective. The process of management includes set of managerial functions known as planning, implementation and control of programs to achieve their determine objective.
“Marketing management is the marketing concept in an action”
-William J. Stanton
Marketing is considered as one of the most important activity of business unit. Marketing is the art & science of choosing target markets and getting, keeping & growing customers through creating, delivering, and communicating superior customer value Marketing is therefore considering being the important or the core part of business.
In Dilbahar ice cream & food products Pvt. Ltd. all the marketing activities conducted by Mr. Habidbhai Hamidani. The marketing of their products is done directly and also allow dealership in other villages and cities. Like Mahuva, Talaja, Sihor, Palitana, Ahmadabad, etc.

45
MARKETING MIX
Marketing accountability also means that marketers can more precisely estimate the effects of different marketing investments. Marketing-Mix analyze data from a variety of sources such as retailer scanner data, company shipment data pricing, media and promotion spending data, to understand more precisely the effects of specific marketing activities.
Marketing-Mix helps to isolate effects; it is less effective at assessing how different marketing elements work in combination.
Marketing-Mix basically consists of Four Aspects.
Product Price Promotion Place Quality Services Sizes Warranties Returns Design Features
List
Allowances
Discounts
Payment period
Credit Terms Advertising Sales Force Sales Promotion Public Relation Direct Marketing
Coverage
Location
Channels
Transportation
Inventories
Assortment
MARKETING MIX

46
1) Product:
Many people think that a product is a tangible offering, but a product can be more than that. A product is anything that can be offered to market to satisfy a want or need of the consumer. Products are that are marketed include physical goods, services, experiences, events, persons, information etc. The products are;
 Ice-cream
 Tiny Test
 Candy Classic
 Cone
 Novelties
2) Price:
Price is not just a number on a tag or an item. Price is all around us. The price of various products differs from other. The maximum retail prices of the various items produced by the unit.
3) Promotion
Promotion refers to marketing activities used to communicate positive, persuasive information about an organization. Its products and activities directly or indirectly exchange in target market.

47
Promotion is considered to be the main aspect of marketing promotion consists of advertisement sales promotion, direct marketing etc. It refers to the method or strategy chosen to promote the sales of product. The “Dilbahar ice cream & food products Pvt Ltd.” has chosen the way if advertisement to promote the sales of its products.
4) Place:-
Place means products availability at a right time and or right place. Place is another important aspect in marketing it refers to the place where these products are to be marketed for its sales. The products produced by “Dilbahar ice cream & food products Pvt Ltd.” are sold in few cities and villages in Gujarat.

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CHANNEL OF DISTRIBUTION
Channels of distribution indicate their routes through which goods as well as services reach to the customers. Every firm needs to adopt the distribution channel for its product. Because it cannot go everywhere to distribute its product, A distribution channel is an intermediate between the consumer and the company.
Distribution channel means the set of marketing institution particularly in the marketing activities related movement of flow of goods and services from the primary producers to the ultimate customers. A distribution channel helps to overcome the major time place and possession gaps that separate goods and services for those who use them. Company has adopted indirect channels of distribution
The goods produce in Dilbahar ice-cream & food products Pvt. Ltd sold through various channels which are as under.
.
Retailer
Manufacturers
Customers

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ADVERTISING
Advertisement plays a vital role in the company to increase the sales of the product. It is helpful in the competitive market. It gives brief description about the product, its quality and also about the company. There are different channels of advertisement. An obvious fact that advertising is a form of mass communication, it is paid for by a sponsor (seller) who wants to communicate about his product or service to his customers. The advertiser or sponsor wants to persuade and induce the readers, viewers or listeners to take some action viz. to buy the advertised product so that the advertiser can have profitable sales.
“Advertising is a paid form of non-personal presentation & promotion of idea, goods or services by identified sponsors”
Every company ties to communicate its message to the people by creating advertising messenger. Dilbahar ice cream has slogan as
“Dil se khaiye, Dill se Khilaiye”
Dilbahar ice cream & food products Pvt Ltd is making advertising as under using various forms of advertising.
 Advertising in T.V.
 Advertising in Newspaper
 Through Banners
 Direct Demonstration

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MARKETING RESEARCH
Marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. Marketing research is now about a $ 16.5 billion industry globally. The scope of marketing research stretches from the identification of consumers wants and needs to the evaluation of consumer satisfaction. It includes research in respect of consumer, product, sales, distribution channels, advertising, pricing and physical distribution. The purpose of this research is together facts about market and the forces operating therein, like competitors and government.
The areas of market research broadly include:
I. Determining the size of both current and potential market.
II. Assessing the market trends.
III. Ascertaining the strengths and weakness of competitors marketing strategies.
IV. Demand & sales forecasting.
Dilbahar ice cream & food products Pvt Ltd has not market research centre but they are doing market research on the basis such as Changes in habits, taste, preferences of the consumer are being taking place with no time so it is the duty of marketing manager to study and carry on research programs to get conformity and preferences from the final consumer.

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PRICING POLICY
Price has been the major determinate of a buyer’s choice. Price still remains important factor in determining sales and profitability. For any organization it is essential policies of pricing of its products or service or ideas. Because all this aspects facilitate business decision making. Without definite price policy each price decision is a time consuming and tedious.
Companies do their pricing in the variety of ways. In small companies, price is often set by the boss. In large companies, pricing is handled by division and product line managers. Effective designing and implementing pricing strategies requires a through understanding of consumer pricing psychology and a systematic approach to setting, adopting and changing prices.
Generally, pricing policy plays an important role in all promotion of the product of the company. Some it becomes essential to maintain price in such a way that it does not creates much difficulties. Dilbahar ice-creams frame its pricing policy by keeping of competitor’s price of the product and standards of customers in view.

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MARKET SEGMENTATION
Marketing segmentation refers to the dividing the marketing in to distinct groups of the buyers on the bases of their needs, purchasing power, geographical location buying attitude and buying practice. Market can be segmented on the bases of marketing mix. The needs and wants of all the customers for the goods and services are not always same. For the need of basic necessity goods, there can be same market, but mostly for other products and services, their demands are different with different type of customers. So if any company wants to produce any goods and services, it has to think about market segmentation that in which type of market it has introduced its products.
For the complete satisfaction of customer in depth study of consumer is necessary. It cannot be satisfied without the reorganization and that can be done market segmentation. In simple, segmentation means dividing the total market into smaller units with more or less similar features. Market can be segmented on the bases of marketing mix.
Dilbahar ice-cream offers different products to different buyers in the market. Company can increase its sale by concentrating this segment of the Market Company is offering their product to following types of the customers.
 Children Pack
 Elders Pack
 Family Packs
 Party Packs

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PACKAGING AND LABELING
Packaging is as all the activities of designing and producing container for a product. Packaging is one of the important characteristic for product, identification and safety. Packaging means to provide primary or basic security to the product. While packaging means the secondary aspect which is needed when one have to manage transportation in bulk. To achieving the marketing objective for the brand and satisfy the desires of consumers, the aesthetic and functional components of packaging must be chosen correctly.
Product label may be either descriptive, information, grade descriptive or a combination of this. A descriptive label is one that describes the ingredients of the package or the ingredients of the product. While informative label may include descriptive material but it informs primarily is made and how to use it for best results. The label might carry only the brand name or a great deal of information Product level may be a simple tag attached to a product or an elaborately designed graphic that is part of the package.
Dilbahar ice-cream is using box packaging with different weight of boxes. In the label companies Marco used and other information related to the ice-cream.

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.

55
CONTENTS OF FINANCE MANAGEMENT
SR.NO
PARTICULARS
PAGE NO.
1
INTRODUCTION
56
2
CAPITALISATION
57
3
CAPITAL STRUCTURE
58
4
CAPITAL BUDGETING
59
5
MANAGEMENT OF WORKING CAPITAL
60
6
FINANCIAL PLANNING
61
7
LEVERAGE ANALYSIS
62
8
MANAGEMENT OF FIXED ASSETS
63
9
BALANCE SHEET
64

56
INTRODUCTION
Finance Management means rising of adequate funds at a minimum cost and using them effectively. Finance management is concerned with the financial problems of the business organization. It is concerned with the problem of raising finance, to establish , expand and modernize of business unit, providing fixed and working capital problem of income etc.
Financial Management is a study about the process of procuring the financial resources and its judicious use of financial resources with a view of maximizing the value of the firm and there by the value of the owners. I.e. equity share holders in a company are maximized financial decision is an area of financial decision making harmonizing individual motives and enterprise goals.
Undoubtedly, money occupies a key position in capitalistic economies of the modern age. Finance is life blood of business. One of the important functions of the top management is to raise finance at a right time and in a right quantity and also to use it most effectively. Money is required to purchase expensive on raw materials, labour and operational and administrative needs of business.
The finance department of Dilbahar ice cream food products Pvt Ltd deals with the finance very carefully. In this unit, M.D. handles the finance department himself, with help of some other people. He handles and tries to solve all the financial problems occurring in the company and also takes decisions regarding all financial requirements. He also plans about the working capital, fixed assets, current assets accounts cash and bank and all other points regarding finance. All the decisions regarding the future are taken very carefully

57
CAPITALISATION
Capitalization means total amount of capital employed in business. The concept of capitalization studies the capital structure if the company. By the study of capitalization, company can determine future capital requirement & can also show present effectiveness of the company’s management. It is also to determine when company is over-capitalized. Basically there are 3 types of capitalization.
UNDER-CAPITALISATION:-
A company is said to be under-capitalized when its earnings high as compared to its capital investment. Such case of under-capitalization is very rare. This means the earning of the company are exceptionally high than the earning of some other unit or standard earning of the industry. It is undesirable but not dangerous.
OVER-CAPITALISATION:-
A company is said to be over-capitalized when its earnings are less as compared to its capital investment. This means that the earning of the unit is less as compared to the earnings of the some other unit in the same industry. It means the capital is more than requirement.
OPTIMUM-CAPITALISATION:-
A company is said to be optimum-capitalized when its earning are appropriate in accordance to the capital invested. I.e. not more or less than its requirement
Enough to yield a fair return on its investments. This stands as a major positive point of the company.

58
CAPITAL STRUCTURE
The two principal sources of finance for business firm are equity and debt. The combination of these two sources is known as “capital structure” of business unit. And the combination that leads to maximum value of firm is known as the optimum capital structure.
Thus, capital structure refers to the composition of capital i.e. the combination or mix of sources from which the long-term funds required by business are to be procured or raised, the structure of these resources of capital is called “capital structure.” The capital planning is key to the goal of profit maximization cost of capital.
The capital structure as a under:
CAPITAL
OWNER FUND
QUASI CAPITAL
OWNS FUND
BORROWED FUND
SHORT TERM
BOOK DEBIT
CASH DEBIT
OVER DRAFT
OWN BOOK DEBIT
LONG TERM CAPITAL
FIXED ASSETS

59
CAPITAL BUDGETING
Capital Budgeting process involves planning the availability, and controlling the allocation and expenditure of long term investments funds. Capital budgeting may be defined as decision making process by which an organization evaluates the major investment proposal keeping due consideration for the
 amount available for investment
 amount that can be acquired from different sources
 amount needed for investment
 The cost of raising fund
 future cash inflows
In Dilbahar ice cream & food products Pvt Ltd is maintained by accounting operator with discussion MD of company.

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MANAGEMENT OF WORKING CAPITAL
Working capital is that which is held to meet day to day requirements of business, which changes from day to day, and which is converted in to cash continuously. The risk element is low in it. Working capital is also known as current capital, circulating capital and floating capital. Some people call it variable capital also.
Generally, the term working capital refers to that part of capital which is not tied up in fixed assets but is used to meet the day to day requirements of business. It is invested in current assets like cash, stock, bills receivable, debtors etc. This type of capital is used to make payments for purchase of raw materials, wages and to meet other expenses till goods are sold and money is collected against it. The stocks are maintained continuously to meet demand for the product and some money is tied up in the credit sales. Capital is used for these purposes is called working capital.
In other words, working capital management involves deciding upon the amount and composition of current assets. And how to finance these assets i.e. cash, receivable and inventories as well as current liabilities. Working capital refers to the capital require for day to day operation of business such as purchasing of raw material, salaries, wages, other expenses of working capital would be converted into cash easily and utilized for day to day activities.
Every month, the company manufactures the scheduled quantity, for which the unit produces the bill for processing charges. Dilbahar ice cream food products Pvt Ltd. makes the payment of these bills on the completion of the month. This amount received by the unit is used for meeting expenses and working of the factory

61
FINANCIAL PLANNING
Financial planning is business concerted with planning of finance required by the business i.e. amount of fund required by business. How these funds are to be procured and making optimum utilization of this fund, thus financial planning means to plan and decide in advance the basic purpose of financial planning is to make user adequate fund are raised at the minimum cost and they are effectively used. Financial planning is very necessary for smooth running of the business. Financial planning is primarily a statement estimating the amount of capital and determining its composition. Financial planning is planning about the financial requiring and its availability.
In Dilbahar ice cream & food products Pvt Ltd financial planning is done by M.D, himself as he handles majority of financial matters of the unit and takes all the financial decision like purchasing fund goods transportation expenses, employee salary, wages, advertise expenses etc. in the unit. The unit basically concerned with 3 types of planning.
 Short term planning: - for one month to one year.
 Meddle term planning: - for one year to five year.
 Long term planning: - more than five year
Short term plans are made for less than one year in order to achieve the long term goals of business and the long term planning is done to achieve the long term goals of the business. A long term financial plan represents a blue-print of what a firm proposes to do in future

62
LEVERAGE ANALYSIS
Leverage has been defined as, “The mechanical advantage gained by the use of levers”. Leverage is used for getting hire work done by putting lesser effort i.e. mechanical advantage is achieved. For example, leverage helps us in lifting heavy objects which may not be otherwise possible.
There are two types of leverage
1. Operating leverage.
2. Financial leverage.
The leverage associated with investment activities are called operating leverage. While the leverage associated with financial activities are called financial leverage, while we are basically concerned with financial leverage for the purpose of the finical decision. Operating leverage is to serve as a background to the understanding of financial leverage because the types of leverage are closely related with each other.
Operating leverage is determined by the relationship between the firm sales revenues and its earring before interest and taxes. The earring before taxes is also generally called as operating profits. Financial leverage represents the relationship between the firm earring before interest and taxes and the earning available for ordinary share holders. The operating costs of a firm full into 3 categories.
fixed costs
variable costs
semi-fixed or semi variable
Fixed costs which may be defined as those which do not vary with sales volume, Variable cost, which vary directly with sales volume, Semi-variable or semi-fixed costs which are partly fixed and partly variable?

63
MANAGEMENT OF FIXED ASSETS
Management of Cash:
Cash is the medium of exchange which allows management to carry on various activities of the business on day to day basis. It includes coins, currency, cheques, held by the balance and balance in its bank accounts. Cash is the most liquid asset in any business. Cash is the basic input required to run the business.
In DILBAHAR, most of the transactions are done with the cash. All the matters regarding to cash are managed by the finance manager and owner.
Management of Inventories:
Inventory is composed of assets that will be sold in the future in the normal course of business operations. As its production process is continuous any shortage of the inventory mat result in heavy loss. So inventory may be in the form of raw material, work in progress, finished goods, etc.
In DILBAHAR, manage inventory, such assets raw material and finished goods are properly control & observed by the purchase manager & supervisor both.
Management of Receivables:
When goods are sold on credit in business, the price of the goods becomes receivable. We know this amount as “Trade Debtors” or “Debtors” or “Receivables”. To attract the potential customer and to promote the sales, the company gives some credit period. It is known as receivables management.
Dilbahar ice cream & food products Pvt Ltd also sale its goods on credit to his customer from some extent normally give 30 days’ credit limit. If customers are failing to pay then the company take actions in order to collect the money. The collection policy of DILBAHAR is too much str

64
Balance Sheet As On
1st April to 31st March, 2010-2011
[Rs in Lacks]
Liabilities
Rs.
Assets
Rs.
Authorized Share Capital
Paid up Share Capital
Reserve & Surplus Loan & Funds.
Secured loan 200.00
Unsecured deposited of share holder 60.00
Current Liabilities
Sundry Creditors 480.00
Agency Deposits 130.00
Provisions
Provi. For Tex 96.00
Proposed Divi. 36.00
Dividend Tex 11.00
35.00
30.00
470.00
260.00
610.00
143.00
Fixed Assets
Gross Block 776.00
Less: Dept. Fund 466.00
Investment
Share Securities’
Current Assets
Inventories 360.00
Sundry Debtors 460.00
Cash & Bank 160.00
Loan & Advances
Adv. For Goods & Expense 70.00
Advance to Government Agency 40.00
Employee Advance & Loans 20.00
Income Tax
310.00
10.00
980.00
130.00
118.00
Total
1548
1548

65

66
This chapter will present detailed idea about the research will be conducted. This includes the purpose of the research, research approach, sample selection methods, data collection methods and data analysis methods. At the end of this methodology part validity and reliability issues will be discussed to follow the quality standards of the research.
This study is exploratory in nature, aiming to develop a better understanding of the bank marketing philosophy of satisfaction level, based on Dealers relationship orientation. The study was carried out in 2013 on a convenience sample of 10 respondents, through the distribution of structured questionnaires to Dealers within the area of Rajkot regions.
The questionnaire was complied in such a way that extensive information was collected on the demographic characteristics of the respondents, and also contained abundant information regarding customer’s views on bank and whether and how their needs were satisfied.
Introduction of Research & Methodology

67
1. Research Overview:
 The Problem:
The Subject of this study will be “A STUDY OF DEALER SATISFACTION IN AYUSHI ENGINEARING COMPANY”.
 Objective of the Study: - This study is exploratory in nature, aiming to develop a better understanding of the marketing philosophy of DEALER SATISFACTION LEVEL and management of customer knowledge.
 The objective of the research is
1. To study the overall Dealers satisfaction level.
2. To study the dealer satisfaction level to the Quality Policy to the product of the Ayushi Enginearing Company.
3. To Study the dealer satisfaction level among the Services, Promotion, Other Help and Other than Business which are given by the Dil-Bahar.
 Universe of study:
The Universe of study will consist of Dealer satisfaction level of Ayushi Enginearing Company at Rajkot working in Saurashtra in India.

68
2. Sampling Design:
 Period of study, Data collection and Data analysis:-
The study will be based on secondary data taken from published annual reports of ice-cream Industry. In addition to that, financial literature and published articles on the related aspect will be also included. The collected data will be duly edited, classified and analyzed by using all type of relevant statistical techniques. The data will be presented through simple classification and with the percentage, average, standard deviation, coefficient of variance and index.
Research Design
Research design is the arrangement of conditions for collections and analysis of data in manner that aims to combines relevance to the research purpose with Economy in Procedure.
Type of Research Design: This study is exploratory in nature.
 Data Collection
Two types of data have been used that is primary and secondary.
 Primary Data Collection
Primary data was collected through schedule.
 Secondary Data Collection
To study the customer perception and all related concept I have used available books, and read related articles, survey on net.

69
 Limitations of the study.
1. This study is limited to Bhavnagar regions only because of limitations of time and money. Thus, it may not represent the total universe of customers of whole India.
2. The sample size 10 may be a small sample and specific narrations may not come out of it.
 Sampling Technique
 Universe: selected customers of a STUDY OF DEALER SATISFACTION IN DIL-BAHAR in Bhavnagar region.
 Population: selected customers of a STUDY OF DEALER SATISFACTION IN DIL-BAHAR in Bhavnagar region.
 Sampling frame: selected customers of a STUDY OF DEALER SATISFACTION IN DIL-BAHAR in Bhavnagar region.
 Sampling unit: Individual
 Technique: random Sampling
 Sample Size: 10.

70

71
1) How do you feel about following attributes of your Brand?
Q=1,Attributes:Quality(Flavored) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
2
6
1
1
0
 Interpretation:
The above Pie chart shows that the attribute of quality in flavored of DilBahar Ice-cream. As per the analytical information, I found that there are 60% percentages Dealers are satisfied with the quality of flavored of this ice- cream.
This shows that the attribute of quality in flavored of DilBahar Ice-cream.
So that, obviously there are qualities of flavored of Dis-satisfied ratio should be try to minimize...

72
Q=1,Attributes:Quality(Taste) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
2
3
3
1
1
 Interpretation:
The above Pie chart shows that the attribute of quality in Teste of Dil- Bahar Ice-cream. As per the analytical information, I found that there are 30% percentages Dealers are satisfied & 30% Dealers are Neutral with the quality of TESTE of this ice-cream.
This shows that the attribute of quality in Tested of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Tested of Dis-satisfied ratio, neutral, & Dis-satisfied ratio should be try to minimize...

73
 Interpretation:
The above Pie chart shows that the attribute of quality in f Availability of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are Highly-Satisfied with the quality of Availability of this ice-cream.
This shows that the attribute of quality in Availability of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Availability of Dis- satisfied ratio, neutral, & Highly Dis-satisfied ratio should be try to minimize...
Q=1 Attributes: Quality(Availability) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
5
2
2
0
1

74
Q=1 Attributes: Quality(Durability) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
1
6
2
1
0
 Interpretation:
The above Pie chart shows that the attribute of quality in Durability of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 60% percentages Dealers are satisfied with the quality of Durability of this ice- cream.
This shows that the attribute of quality in Durability of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Durability of Highly Satisfied, Dis-satisfied ratio, neutral, & Highly Dis-satisfied ratio should be try to minimize...

75
 Interpretation:
The above Pie chart shows that the attribute of quality in Credit Policy of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are satisfied with the quality of Credit Policy of this ice-cream.
This shows that the attribute of quality in Credit Policy of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Credit Policy of Highly Satisfied, Dis-satisfied ratio, neutral, & Highly Dis-satisfied ratio should be try to minimize...
Q=1 Attributes: Quality(Credit policy) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
2
5
2
0
1

76
Q=1 Attributes: Quality(Profitability) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
3
4
2
1
0
 Interpretation:
The above Pie chart shows that the attribute of quality in Profitability of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are satisfied with the quality of Profitability of this ice-cream.
This shows that the attribute of quality in Profitability of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Profitability of Highly Satisfied, Dis-satisfied ratio, neutral, & Highly Dis-satisfied ratio should be try to minimize...

77
Q=1 Attributes: service(Delivery) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
3
3
4
0
0
 Interpretation:
The above Pie chart shows that the attribute of quality in Delivery of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are Neutral with the quality of Delivery of this ice- cream.
This shows that the attribute of quality in Delivery of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Delivery of Highly Satisfied, Dis-satisfied ratio, & Highly Dis-satisfied ratio should be try to minimize...

78
 Interpretation:
The above Pie chart shows that the attribute of quality in Technical Services of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are satisfied with the quality of Technical Services of this ice-cream.
This shows that the attribute of quality in Technical Services of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Technical Services of y, Dis- satisfied ratio, & Neutral ratio should be try to minimize…
Q=1 Attributes: service(Technical services) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
0
5
4
1
0

79
Q=1 Attributes: service(Account Services) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
3
4
2
0
1
 Interpretation:
The above Pie chart shows that the attribute of quality in Accounting Services of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are satisfied with the quality of Accounting Services of this ice-cream.
This shows that the attribute of quality in Accounting Services of Dil- Bahar Ice-cream.
So that, obviously there are qualities of Accounting Services of y, Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be try to minimize…

80
Q=1 Attributes: Promotion(Advertisement) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- dis- satisfied
4
2
3
1
0
 Interpretation:
The above Pie chart shows that the attribute of quality in fAdvertisements of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are highly satisfied with the quality of Advertisements of this ice-cream.
This shows that the attribute of quality in Advertisements of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Advertisements of Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be try to minimize…

81
Q=1 Attributes: Promotion(Scheme) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
3
3
4
0
0
 Interpretation:
The above Pie chart shows that the attribute of quality in Scheme of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are Neutral with the quality of Scheme of this ice- cream.
This shows that the attribute of quality in Scheme of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Scheme of Highly Satisfied, Satisfied, Dis-satisfied, Highly Dis-satisfied & ratio should be tried to minimize…

82
Q=1 Attributes: Promotion(Gift) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
0
6
3
0
1
 Interpretation:
The above Pie chart shows that the attribute of quality in Gift of Dil- Bahar Ice-cream. As per the analytical information, I found that there are 60% percentages Dealers are satisfied with the quality of Gift of this ice-cream.
This shows that the attribute of quality in Gift of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Gift of Highly Satisfied, Dis- satisfied, Highly Dis-satisfied & Neutral ratio should be tried to minimize…

83
Attributes: Other Help(Problem Solving) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
0
5
4
0
1
 Interpretation:
The above Pie chart shows that the attribute of quality in Problem Solving of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are satisfied with the quality of Problem Solving of this ice-cream.
This shows that the attribute of quality in Problem Solving of Dil-Bahar Ice-cream.
So that, obviously there are qualities of Problem Solving of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be tried to minimize…

84
Q=1 Attributes: Other Help(care in critical period) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
3
5
0
2
0
 Interpretation:
The above Pie chart shows that the attribute of quality in Care in Critical Period of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are satisfied with the quality of Care in Critical Period of this ice-cream.
This shows that the attribute of quality in Care in Critical Period of Dil- Bahar Ice-cream.
So that, obviously there are qualities of Care in Critical Period of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be tried to minimize…

85
Q=1 Attributes: Other than B'ness (Development of Dealers) Highly Satisfied Satisfied Neutral Dis- satisfied Highly- Dis- satisfied
1
4
3
1
1
 Interpretation:
The above Pie chart shows that the attribute of quality in Development of Dealers of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are satisfied with the quality of Development of Dealers of this ice-cream.
This shows that the attribute of quality in Development of Dealers of Dil- Bahar Ice-cream.
So that, obviously there are qualities of Development of Dealers of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be tried to minimize…

86
Q=1 Attributes: Other than B'ness (Development of family) Highly Satisfied Satisfied Neutral Dis- satisfied Highly-Dis- satisfied
3
2
4
1
0
 Interpretation:
The above Pie chart shows that the attribute of quality in Development of Family of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are Neutral with the quality of Development of Family of this ice-cream.
This shows that the attribute of quality in Development of Family of Dil- Bahar Ice-cream.
So that, obviously there are qualities of Development of Family of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Satisfied ratio should be tried to minimize…

87
Q=2 Attributes: Other than B'ness (Social Prestige) Highly Satisfied Satisfied Neutral Dis- satisfied Highly-Dis- satisfied
1
2
7
0
0
 Interpretation:
The above Pie chart shows that the attribute of quality in Social Prestige of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 70% percentages Dealers are Neutral with the quality of Social Prestige of this ice-cream.
This shows that the attribute of quality in Social Prestige of Dil-Bahar Ice- cream.
So that, obviously there are qualities of Social Prestige of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Satisfied ratio should be tried to minimize…

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2) Do you feel that company needs to improve in certain areas?
Q=2 Needs to Improve In Certain Areas Customer satisfaction Wide area Shortage Product improvement No answer No answer Easy availability Satisfaction After sales service No answer
1
1
1
1
0
0
1
1
1
0
 Interpretation:
The above Pie chart shows that the attribute of Need for Improve in Certain Area of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 14% equally developed an all Dealers Area of this Ice-Cream.
This shows that the attribute of quality in Need for Improve in Certain Area of Dil-Bahar Ice-cream.

89
3) Do you like to try any other Brands?
 Interpretation:
The above Pie chart shows that the attribute like to try any other Brands of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% equally developed another Ice-Cream Brands.
Q=3 Like To Try Any Other Brands Vadilal Ice-Cream Shital ice-cream Have more Ice- Cream Amul ice- cream Other Brand
1
0
1
0
0

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4) WHY?
 Interpretation:
The above Pie chart shows that the attribute of Why of Dil-Bahar Ice- cream. As per the analytical information, I found that there are 44% Test & Preference, 11% Flavored & Durable, 22% Profit Margin, 11% Availability & 11% Durability. So, like to this brands.
Q=4 Why?
Test
& preference
Flavored & Durable
Profit Margin
Availability
Durability
4
1
2
1
1

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KEY FINDING
1) The above Pie chart shows that the attribute of quality in flavored of Dil- Bahar Ice-cream. As per the analytical information, I found that there are 60% percentages Dealers are satisfied with the quality of flavored of this ice-cream.
2) The above Pie chart shows that the attribute of quality in Taste of Dil- Bahar Ice-cream. As per the analytical information, I found that there are 30% percentages Dealers are satisfied with the quality of TESTE of this ice-cream.
3) The above Pie chart shows that the attribute of quality in f Availability of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are Highly-Satisfied with the quality of Availability of this ice-cream.
4) The above Pie chart shows that the attribute of quality in Durability of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 60% percentages Dealers are satisfied with the quality of Durability of this ice-cream.
5) The above Pie chart shows that the attribute of quality in Credit Policy of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are satisfied with the quality of Credit Policy of this ice-cream.
6) The above Pie chart shows that the attribute of quality in Profitability of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are satisfied with the quality of Profitability of this ice-cream.
7) The above Pie chart shows that the attribute of quality in Delivery of Dil- Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are Neutral with the quality of Delivery of this ice-cream.
8) The above Pie chart shows that the attribute of quality in Technical Services of Dil-Bahar Ice-cream. As per the analytical information, I

92
found that there are 50% percentages Dealers are satisfied with the quality of Technical Services of this ice-cream
9) The above Pie chart shows that the attribute of quality in Accounting Services of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are satisfied with the quality of Accounting Services of this ice-cream.
10) The above Pie chart shows that the attribute of quality in fAdvertisements of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are highly satisfied with the quality of Advertisements of this ice-cream.
11) The above Pie chart shows that the attribute of quality in Scheme of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are Neutral with the quality of Scheme of this ice-cream.
12) The above Pie chart shows that the attribute of quality in Gift of Dil- Bahar Ice-cream. As per the analytical information, I found that there are 60% percentages Dealers are satisfied with the quality of Gift of this ice- cream.
13) The above Pie chart shows that the attribute of quality in Problem Solving of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are satisfied with the quality of Problem Solving of this ice-cream.
14) The above Pie chart shows that the attribute of quality in Care in Critical Period of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% percentages Dealers are satisfied with the quality of Care in Critical Period of this ice-cream.
15) The above Pie chart shows that the attribute of quality in Development of Dealers of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are satisfied with the quality of Development of Dealers of this ice-cream.

93
16) The above Pie chart shows that the attribute of quality in Development of Family of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 40% percentages Dealers are Neutral with the quality of Development of Family of this ice-cream.
17) The above Pie chart shows that the attribute of quality in Social Prestige of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 70% percentages Dealers are Neutral with the quality of Social Prestige of this ice-cream.
18) The above Pie chart shows that the attribute of Need for Improve in Certain Area of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 14% equally developed an all Dealers Area of this Ice-Cream.
19) The above Pie chart shows that the attribute like to try any other Brands of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 50% equally developed another Ice-Cream Brands.
20) The above Pie chart shows that the attribute of Why of Dil-Bahar Ice-cream. As per the analytical information, I found that there are 44% Test & Preference, 11% Flavored & Durable, 22% Profit Margin, 11% Availability & 11% Durability. So, like to this brands.

94

95
SUGGESION
1) So that, obviously there are qualities of flavored of Dis-satisfied ratio should be try to minimize.
2) So that, obviously there are qualities of Tested of Dis-satisfied ratio, neutral, & Dis-satisfied ratio should be try to minimize...
3) So that, obviously there are qualities of Availability of Dis- satisfied ratio, neutral, & Highly Dis-satisfied ratio should be try to minimize...
4) So that, obviously there are qualities of Durability of Highly Satisfied, Dis-satisfied ratio, neutral, & Highly Dis-satisfied ratio should be try to minimize...
5) So that, obviously there are qualities of Credit Policy of Highly Satisfied, Dis-satisfied ratio, neutral, & Highly Dis-satisfied ratio should be try to minimize...
6) So that, obviously there are qualities of Profitability of Highly Satisfied, Dis-satisfied ratio, neutral, & Highly Dis-satisfied ratio should be try to minimize...
7) So that, obviously there are qualities of Delivery of Highly Satisfied, Dis-satisfied ratio, & Highly Dis-satisfied ratio should be try to minimize...
8) So that, obviously there are qualities of Technical Services of y, Dis-satisfied ratio, & Neutral ratio should be try to minimize…
9) So that, obviously there are qualities of Accounting Services of y, Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be try to minimize…
10) So that, obviously there are qualities of Advertisements of Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be try to minimize…

96
11) So that, obviously there are qualities of Scheme of Highly Satisfied, Satisfied, Dis-satisfied, Highly Dis-satisfied & ratio should be tried to minimize…
12) So that, obviously there are qualities of Gift of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be tried to minimize…
13) So that, obviously there are qualities of Problem Solving of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be tried to minimize…
14) So that, obviously there are qualities of Care in Critical Period of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be tried to minimize
15) So that, obviously there are qualities of Development of Dealers of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Neutral ratio should be tried to minimize…
16) So that, obviously there are qualities of Development of Family of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Satisfied ratio should be tried to minimize…
17) So that, obviously there are qualities of Social Prestige of Highly Satisfied, Dis-satisfied, Highly Dis-satisfied & Satisfied ratio should be tried to minimize…

97

98
Conclusion
It was great pleasure to take training in Dil-Bahar ice cream & food products Pvt Ltd. Till now I was getting only theoretical knowledge regarding business but through this training i saw production of ice cream and also preparation of raw material. This was really a good experience for me
During my training I got full support from staff members. So, I very thankful to all the staff members for supporting me sincerely.
“I wish good future of the industry”

99

100
BIBLOGRAPHY
Books
 C.B. Memorial, S.V. Gankar, ‘Personnel Management’, Himalaya Publishing House, 2005
 Philip Kotler, Kelvin Keller, ‘Marketing Management’, Prentiss hall of India Pvt. Ltd., 2007.
 Prof. S.P.Shah, Dr. Parekh P. Shah, Prof. J.M.Shah, Dr.P.K.Priyam & Dr. Hitesh shukla, Financial Management, Mahajan Publishing House, 2002- 03.
 Tripathi P.C., Human Resource Management, Sultan Chand & Sons, 1999.
 www.dilbaharicecream.com

101
Annexure
QUESTIONNAIRE FOR DELER STATIONFACTION SURVERY
DEAR SIR,
I am student of TYBBA of Sarvoday college of management & computer science Limbdi, doing this survey on dealers satisfaction level about Dil-Bahar Ice Cream in Bhavnagar city in Gujarat. Please me to complete this assignment successfully by giving relevant information. Information collected is solely for the academic purpose and will be kept confidential.
GENERAL INFORMATION ABOUT DEALER
RESPONDENT NO:-
NAME OF DEALER:-
ADDRESS: -
STORE NAME:-
TEL. NO:
DEALING WITH WHICH BRAND: -

102
1) How do you feel about following attributes of your Brand?
Attributes
Highly
Satisfied
Satisfied
Neutral
Dis-
Satisfied
Highly
Dis- Satisfied
Quality Policy: -
Flavored
Taste
Availability
Durability
Credit Policy
Profitability
Services: -
Delivery
Technical services
Account services
Promotion: -
Advertisement

103
Scheme
Gift
Other Help: -
Problems Solving
Caring during
Critical Period
Other than Business: -
Development of dealers
Development of family
Social Prestige
2) Do you feel that company needs to improve in certain areas?
Ans.

104
3) Do you like to try any other Brands?
Vadilal Ice-Cream
Shital Ice-Cream
Have more Ice- Cream
Amul Ice-Cream
Dil-Bahar Ice- Cream
Others
4) Why?
Ans.
Thank You

Dil bahar ice cream

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