1. http://MrSunLi.com
Trends
in The Software Industry

2. Business value comes from higher margin and larger scale,
which are driven by differentiation and low-cost strategies.
Higher
Margin
Differentiation
Industry Trends
$
$$$
Trap of
$
Standard
Larger
Low-cost Scale
2

3. Consumers demand innovative converged devices which
creates competitions among CE, IT and TC. But it may not
be bad because the total market size is increased as well
CE CE
?
IT TC IT TC
Collaborations
Past Present via software Future
Notes
• CE: Consumer Electronics
• IT: Information Technology
• TC: TeleComm
3

4. The really disruptive challenge is that companies have
developed proprietary vertical-integrated software so long …
Company X (CE) Company Y (IT) Company Z (TC)
Apps Apps Apps
Framework Framework Framework
Engines Engines Engines
OS OS OS
4

5. … while the new converged industry is evolving to open
standard horizontal-integrated system now
Company X (CE) Company Y (IT) Company Z (TC)
App
Company Apps Apps Apps
(Angry Birds)
Framework
Company Framework Framework Framework
(QT, RoR)
Engine
Company Engines Engines Engines
(SQLite)
OS
Company OS OS OS
(Linux)
5

6. More technically, the products were isolated and therefore the
competitions were less fierce in the past
IPO IPO
IPO
IPO
IPO
IPO
IPO
IPO
Note:
• IPO: Input-Process-Output
6

7. But the new converged industry is connected inevitably,
which creates new opportunities for (online) apps but
deprecates (open) terminals
IO IO
IPO
P
IPO
P
IO
P IO
IO
Note:
• IO: Input-Output, including browser/app support
• P: Process, including raw hosting, IaaS, PaaS and SaaS
with multiple languages, databases, frameworks and libs
7

8. Drawing architecture is nice. But practical experiences are
even more important !
“Talk is cheap.
Show me the code.”
“What is often mistaken for
15 year’s experience, is just
Linus Torvalds 1 year’s experience
Creator of Linux repeated 15 times.”
Common Sayings
8

9. We have to understand new languages in the new world first,
which past experiences not necessarily help
Apr Apr Apr Apr
Language
1987 1997 2007 2012
C 1 1 2 1
Java - 3 1 2
C++ 7 2 3 3
Objective-C - - 42 4
C# - - 8 5
PHP - - 4 6
(Visual)
5 4 5 7
Basic
Python - 22 7 8
JavaScript - 18 9 9
Perl - 6 6 10
Source: http://www.tiobe.com/index.php/content/paperinfo/tpci/index.html visited on 23rd Apr. 2012
9

10. http://MrSunLi.com
Trends
in The Software Industry