1. Tips to Enhance Your
Experience on LinkedIn

2. Why you need a powerful and compelling
presence on the world's largest business
networking social media tool

3. Who’s on LinkedIn?
● Full- and part-time employees
● Contractors
● Freelancers
● Key decision-makers from any
given industry or company

4. Creating Your LinkedIn Profile
● 100% Completeness
(they'll rate it for you)
● At least current position
● Education

5. Creating Your LinkedIn Profile
● Summary of your background/experiences
● At least 3 recommendations
● Specialties

6. Profile
● Headline should contain main keywords you
want to be discovered by
● Your Contact Info – In the current and new
profile design, you have to click on the Contact
Info button

7. Groups
● Join groups that describe your professional
interests
● Telecom
● Sales

8. Your Companies
● Follow your prospects' companies to see keep
up with their changes
● When personnel changes (especially CFO's)
it's a good time to engage
● Follow your competition to keep up with their
latest tactics for insight

9. Skills and Expertise
● It's important to give before receiving
● Reciprocation

10. Status Updates
● Social media is for sharing
● Don't be too spammy
● Establish yourself as an authority in your field

11. Developing Your List of LinkedIn
Connections
● Not all connections are equal
● Webmail contacts
● Colleagues and classmates
● Networking on LinkedIn groups

12. How to Behave in Groups
● Find topics which you can add value to and
participate
● Once you establish yourself as an authority you
can make an exclusive offer to 2 members such
as an analysis with no strings attached in return
for a testimonial and 2 referrals
● I call this “Referralization”

13. 8 New LinkedIn Features
We can book some 1-on-1 time outside of work