Today's agenda includes helping with alphabetical order, introducing the mid-term exam, discussing plans for February 10th, recruiting a mentor, and introducing concepts from Marshall McLuhan. McLuhan discussed how new media initially mimics old media but eventually transforms into something new. When electronic media replaces print culture with oral/aural culture, it can lead to a more collective, global identity. The medium is the message, as the social effects of any technology result from the new scales it introduces.

5. In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

7. De architectura – 25 B.C. Canon of Proportions Vitruvian Man 1487

8. Why not track down Jackie & Ben? Engage them?

9. = McLuhan

11. Good blog. Teamed up on Personal Brand

12. Social Capital

15. Giving up Control? Gaining Control 

16. Shel new book Twitterville. Scoble was Evangelist (tech PR) for Microsoft

17. Not = Filters Fanatics Facilitators Firecrackers

18. Quantity Quality Personal Brand strategy?

19. Google 1000 true fans. Read the blog post sometime.

20. Firecrackers Vs. Influentials

21. As bandwidth increases so does the % of uploaders.

22. He skipped Altruism?

23. Contests Co-Creation Community Tactics & Strategy