MIT Hacking Medicine Business Models
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MIT Hacking Medicine Business Models
- 1. Hacking.Medicine @MIT HEALTH EXPERIENCE DESIGN 2012 3/25/2012 ZEN CHU @ACCELMED MIT ENTREPRENEUR-‐IN-‐RESIDENCE HackingMedicine.MIT.edu
- 2. SCALE MEDICINE SO INCREDIBLY INEFFICIENT IDEAL FOR ENGINEERS & DESIGNERS
- 3. ACCELERATE DATA EFFICACY OR FAILURE QUALITY & COST BETTER FASTER CHEAPER
- 4. DESIGNERS ARE ESSENTIAL REPEATABLE PATTERNS HACK BUSINESS MODELS DEFINE EXPERIMENTS TOOLS NEEDED
- 5. WHERE TO FOCUS? INCENTIVES + $$$$ CHANGING WITH HEALTH REFORM
- 6. HACKABLE INTERSECTION OF HIGH TECH & MED TECH
- 7. FOLLOW THE MONEY 62% of $2.3 Trillion = Hospitals & Docs 2008 BIGGEST REFORMS HOSPITALS PHYSICIAN PRACTICES
- 8. ADOPTER ≠ PAYOR UNCOVER THE PERVERSE INCENTIVES DOCTOR PATIENT HOSPITAL PAYOR PAYMENT REFORMS & NEW BUSINESS MODELS CAN CORRECT MISALIGNMENTS
- 9. MARKET RISK TRUMPS ALL Largest Risks Must Market Risk Reimbursement Be Addressed & De- Physician & Patient Adoption Risked Up Front Packaged Solutions Before Funding Value Regulatory Risk Safety & Efficacy Management Risk Investors & Companies Willing to Take These Risks Technology IP Risk Time
- 10. TOOLS FOR MAPPING & HACKING HEALTHCARE BUSINESS MODELS
- 11. BUSINESS MODEL CANVAS CHANNELS ENERGY OF DIVERSE TEAM BUSINESSMODELGENERATION.COM
- 12. CARE DELIVERY VALUE CHAIN Michael Porter, Tiesberg
- 13. HMS INVENTION SCORING TEACH ACADEMICS REAL PRODUCT VALUE
- 15. HEALTH MODEL CANVAS HINTS FOR UNBUNDLING HEALTHCARE BIZ MODELS DISEASE SUB-‐SEGMENTS NATURAL HISTORY ACCELERANTS IDENTIFY KEY ADOPTOR: -‐ Tech enablers PaGent/DTC -‐ Clinical tesGng PaGent -‐ PaGent Engagement Data Accelerants KEY RISKS/LIABILITIES -‐ DistribuGon Specialist/PCP/Nurse Regulatory Pro/Cons Specialist/Nurse Reimbursement Codes Hospital/Department Health Reform Changes Insurer Hospital Payor/Employer PERFORMANCE & EFFICACY METRICS Clin Data Cost/Timepoints Payor Data Accelerants VALUE INFLECTION MILESTONES Royalty Stacking Regulatory Path Regulatory Compliance Premium SUBSTITUTES & COMPETITION Reimbursement Codes EXECUTION DIFFERENTIATION GO TO MARKET DIFFERENTIATION SLIDESHARE.COM/MEDICALVENTURES
- 16. OSTERWALDER CANVAS BUSINESSMODELALCHEMIST.COM
- 17. MAP EACH PLAYER CURRENT BEHAVIORS & SUBSTITUTES TERTIARY HOSPITAL COST & COMPLEXITY SPECIALISTS GPs COMMUNITY HOSPITAL NURSES OUTPATIENT CLINIC CAREGIVERS DOCTORS OFFICE PATIENTS RETIREMENT HOME RETAIL CLINIC PATIENT HOME WHERE IS THERE A CONSUMPTION VACUUM? BEST WAYS TO IDENTIFY DISRUPTION!
- 18. HACKMED PROCESS RIGOROUS CLINICAL PRODUCT DESIGN 1) ASSEMBLE DIVERSE GROUP OF MENTORS ACROSS HEALTHCARE DISCIPLINES BEWARE BLIND SPOTS & BIASES 2) MAP DISEASE CARE DELIVERY VALUE CHAIN 3) MAP EACH PLAYER’S VALUE CANVAS 4) TEST ASSUMPTIONS WITH INTERVIEWS 5) IDENTIFY UNMET NEEDS & PAIN LEVELS 6) BUSINESS MODEL CANVAS FOR EACH SCENARIO 7) DEFINE MIN VIABLE PRODUCT 8) MAP VALUE/VOLUMES/IMPACT VS DISEASES 9) COMPARE MKT SIZES & COMPETITION 10) CHOOSE EXPERIMENTS TO TEST ASSUMPTIONS ... ITERATE…
- 19. MIT EXAMPLE -‐ GINGER.IO
- 20. MIT EXAMPLE -‐ GINGER.IO
- 21. PLEASE HACK HEALTHCARE! TWITTER @ACCELMED HACKINGMEDICINE.MIT.EDU @HACKMEDMIT
- 23. Health IT Landscape Follow the Money Pharm Benefit MedTech Manager Companies $ $ Employer $$$ Insurer $$$ Hospital $$ PaGent Physician
- 24. Align Employers & Employee/PaGents Pharm Benefit MedTech Manager Companies $ $ Employer $$$ Insurer $$$ Hospital $$ PaGent Physician
- 25. Castlight Health VALUE HACK Personalized tools to help Aligns employees with employees shop for employer costs healthcare based on cost, quality & convenience Uses employer data to create master provider cost Bringing cost transparency database to health care decisions Lower healthcare costs by 15-‐30%
- 26. Supply Chain Management Pharm Benefit MedTech Manager Companies $ $ Employer $$$ Insurer $$$ Hospital $$ PaGent Physician
- 27. VendorMate Value HACK Capture, CredenGal, Monitor Free soluGon to hospitals, Streamline operaGons & charged to vendors know who’s walking your halls. Supply chain management Comply with HIPAA, privacy, security
- 28. Billing Management Pharm Benefit MedTech Manager Companies $ $ Employer $$$ Insurer $$$ Hospital $$ PaGent Physician